Wireless Telephone and Data Services Resellers in Australia - Industry Market Research Report

Down to the wire: Price competition and volatile subscriber numbers have damaged revenue

Strong volatility in underlying subscriber numbers and average revenue per user (ARPU) has fostered an environment of industrywide revenue declines. Industry revenue is expected to slide at an annualised 5.1% over the five years 2022-23 to total $726.4 million. This trend includes an anticipated jump of 3.2% in 2022-23.

Companies in the industry sell mobile voice and data plans to consumers and businesses. Industry resellers and their parent companies don’t own and operate their own mobile networks but rather buy access from a mobile network operator before on-selling it to customers. Industry resellers are often referred to as mobile virtual network operators (MVNOs). Providing non-mobile internet connections through an MVNO is not included in the industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.