European and North American ADAS L1 and L2 Market, 2018

Demand for L2 and Higher Levels of Autonomy will Drive Uptake of L1 Functions

The demand for advanced driver assistance systems (ADAS) that help drivers monitor, warn, and assist in braking and steering tasks will increase over the next decade, stimulated largely by regulations and consumer interest in safety applications that help protect drivers and reduce the likelihood of accidents.The European Union and the United States mandate that vehicles be equipped with autonomous emergency braking systems (AEBs) and forward collision warning systems (FCWs), starting 2020. Consumers are becoming increasingly interested in ADAS applications that promote comfort, convenience, and safety as well as those that assist with parking or monitoring of blind spots.

The proliferation of these functions will provide the necessary impetus to migrate to semi-autonomous vehicles and, eventually, fully autonomous vehicles. However, to make this happen, original equipment manufacturers (OEMs) and tier 1 suppliers must be in a position to better delineate the benefit and value proposition to consumers. At present, consumers are forced to opt for bundled packages that could comprise ADAS functions they do not require. OEMs should empower customers by allowing them to choose ADAS functions of their choice, which will result in the following: 1) more customers will benefit from the advantages ADAS offers and 2) uptake rates of the various ADAS functions will see a drastic increase.

Research Scope

The base year for this research service is 2017, and numbers are forecast up to 2025.

Key Features

• Provide a strategic overview of the European and North American ADAS L1 and L2 market that includes key technology trends and drivers and restraints for systems such as lane departure warning (LDW), adaptive cruise control (ACC), blind spot detection (BSD), night vision (NV), forward collision warning (FCW), and park assist (PA)
• Offer market size and forecast by type of technology, OEM, and region (2017-2025)
• Analyze competitive factors, market shares, and product portfolios and capabilities
• Develop an actionable set of recommendations for OEMs and suppliers for market entry

Key Issues Addressed

• What is the current and future scope of L1 and L2 ADAS applications across the passenger cars market in Europe and North America?   
• What standard L1 and L2 ADAS functions do OEMs, suppliers, and regulators consider? What are the industry challenges that restrict widespread adoption?
• Which major OEMs and suppliers are likely to lead the market? What are their strategies for the next 5 years?
• What are the best practices of the key OEMs and suppliers?
• What are the limitations to the adoption of ADAS technology-based applications? What are the growth prospects for these applications?