The report contains detailed tourism, retail, construction, technology and public infrastructure data and insight into economic, social, and industry trends.
Zagreb, Croatia's capital, contributed 41.9% to the national GDP in 2024, driven by sectors like chemicals and pharmaceuticals. The Zagreb Innovation Center (ZICER) launched a business plan to boost entrepreneurship. The region recorded a 2.7% economic growth in 2024, supported by increased household consumption and investment. Additionally, decreasing public debt reflects improved fiscal management and greater attractiveness for future investments.
Scope
- The service sector remains the key contributor to Zagreb metropolitan area’s economy and the major employer.
- Zagreb is among Europe’s leading destinations for business, tourism attractions, and entertainment for people from all over the world. In 2024, Zagreb city continued to thrive as a prominent European destination, recognized for its rich culture, history, and gastronomy. The Zagreb Tourist Board actively promoted the city through various marketing efforts.
- The construction sector in the Zagreb metropolitan area contributed 3.8% to the GVA in 2024, with significant investments including a EUR535 million ($546.3 million) AI-driven production plant, the construction of a five-star Hyatt hotel, and the major Botovo-Zagreb-Rijeka railway project
Reasons to Buy
- Gain a comprehensive knowledge of future economic and demographic trends and understand the performance of various sectors within the city.
- Analyze and understand the business environment in the city to align your investment and expansion strategies.
- The report helps to drive a conclusion in choosing a suitable city to invest or expand according to your business structure.
- Explore new opportunities in the hospitality, tourism, construction, real estate and retail sectors.

