The report forecasts 9.99 million SVOD subscribers across 35 Sub-Saharan Africa countries by 2023, up from 1.56 million at end-2017. Although massive growth will take place, the Sub-Saharan Africa OTT TV & Video Forecasts report estimates that SVOD revenues will only be $775 million by 2023 as some platforms are very cheap.
South Africa (3.37 million by 2023) will remain the leader, with Nigeria (2.61 million) in second place. South Africa and Nigeria will account for 60% of the region’s SVOD subscribers by 2023 - down from 74% in 2017. So, the rest of the region is growing faster than the two main countries.
The top six platforms accounted for 90% of the region’s SVOD subscribers by end-2017, with this proportion to be retained throughout the forecast period. Despite being relatively expensive, Netflix will account for 40% of the 2023 total (4.03 million subscribers).
Published in January 2019, this 227-page report covers movie and TV episode developments.
It comes in three parts:
Outlook: Forecasts for 35 countries in a 75-page PowerPoint document full of charts, graphs and bullet points;
An 80-page Excel workbook covering each year from 2010 to 2024 for 35 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
Insight: Detailed country-by-country analysis in a 72-page PDF document.