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Global Digital Gaming Market 2023

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    Report

  • 122 Pages
  • May 2023
  • Region: Global
  • yStats GmbH & Co. KG
  • ID: 4745314

The Digital Gaming Market is Forecasted Grow in the Next Few Years, With Asia-Pacific Leading the Pack

The report “Global Digital Gaming Market 2023” summarizes the emerging consumer trends and developments within the gaming market and provides information about the forecasted market size, as well as the forecasted revenues arising from each gaming segment. 

The gaming industry sees growth, with countries within Asia-Pacific dominating the gaming landscape

The reliance of consumers on the entertainment industry accelerated during and following the pandemic, with the gaming industry also witnessing growth. The use of advanced technology in gaming and the emergence of trends such as the use of AR/VR and blockchain gaming are set to dominate the gaming industry and change the conventional gaming ecosystem. Gaming market revenue is forecasted to grow at a single-digit CAGR between 2022 and 2025, reaching a value in the billions of euros by 2025, as revealed by the report. In terms of the regions, Asia-Pacific led the pack generating the highest share of revenue, accounting for nearly half of total global gaming revenue as of 2022. Within Asia-Pacific, China dominated the digital gaming ecosystem, with mobile gaming witnessing an increasing trend in the country. Furthermore, the mobile gaming market size in China is forecasted to reach a value of millions of euros as of 2024. China generated the largest share of mobile gaming revenue as of 2022, followed by USA and Japan.

China’s self-developed games also witnessed growth in its sales in markets abroad and reached certain millions of euros from January to June 2022. Similarly, close to two-thirds of surveyed respondents in Japan claimed to play mobile games in the last year as of August 2022, with most of the gaming revenue coming via Apple app store downloads in H1 2022.  Additionally, countries such as South Korea, India, and Indonesia are also catching up in terms of increasing gaming revenue.

Digital gaming industry flourishes in the backdrop of the emergence of the Metaverse and blockchain gaming

Technological advancement and emerging trends have led to the acceleration of the gaming industry globally. With gamers and brands embracing these trends, it has ushered in a new wave of gaming that goes beyond just gaming to also include viewing, attending gaming events, and socializing within gaming. With socializing in gaming gaining central stage, gamers are keen to enter the Metaverse for gaming and gaming related activities. This has led to collaborations between luxury fashion brands and online games such as the partnership of Burberry and Minecraft as well as Ralph Lauren and Fortnite. Furthermore, more than three-quarters of surveyed gamers globally claimed attending virtual events/games to be their preferred activating within an immersive world as of April 2022, as revealed by the report. The use of AR/VR in gaming is changing the way games had been traditionally played, thus allowing gamers to completely immerse themselves in a virtual world.

The emergence of gaming in the Metaverse is visible globally, with more than half of surveyed Gen Z gamers in the U.S. intending to make money in the Metaverse as of February 2022. Furthermore, gamers are also expecting brands to provide virtual stores for browsing and buying in the Metaverse. With the help of Metaverse and especially blockchain, gamers now can experience new concepts in gaming such as blockchain games. Thus, gamers can trade virtual goods as well as sell gaming characters and avatars to each other within the game. New models are also coming up within the gaming ecosystem, with play-to-earn emerging as a trend. 

Questions Covered in the Report:

  • What is the forecasted gaming revenue globally as of 2025?
  • What is the forecasted number of players globally by 2025?
  • What was the estimated number of mobile gaming players in 2022?
  • What is the forecasted mobile gaming market size in China by 2024?
  • What was the total spending on games in the U.S. in 2022?

Countries Covered:

  • Brazil
  • Canada
  • China
  • France
  • Germany
  • India
  • Indonesia
  • Italy
  • Japan 
  • Mexico 
  • Russia 
  • South Korea 
  • Spain 
  • UK 
  • USA
Please note: For this report, the purchase of an Enterprise licence allows up to ten worldwide users of an organization access to the report.

Table of Contents


1. Management Summary
2. Global
  • Overview of Digital Gaming Market Trends, April 2023 (1 of 2)
  • Overview of Digital Gaming Market Trends, April 2023 (2 of 2)
  • Gaming Market Revenue, in USD billion, 2020-2022 & 2025f
  • Total Video Game Revenue, by Segment, in USD billion, 2022e-2026f
  • Gaming Market Revenue, by Segment, in USD billion, 2022e
  • Breakdown of Gaming Revenues, by Segment, in %, 2022e
  • Gaming Market Revenue, by Region, in USD billion, 2022e
  • Breakdown of Gaming Revenue, by Regions, in % of Total Gaming Revenue, 2022e
  • Share of Mobile Game Revenue, by Countries, in %, 2022
  • Total Number of Gaming Players, in billions, 2020-2022e & 2025f
  • Breakdown of Total Number of Players, by Regions, in % of Total Gaming Players, 2022e
  • Total Number of Gaming Players, by Segment, in billions, 2022e
  • Most Preferred Devices Used Among Gamers to Play Video Games, in % of Gamers, 2022
  • Top Preferred Gaming Platforms, by Generation, in % of Gamers, 2022
  • Share of Mobile Game Revenue, by Channel, in %, 2022
  • Annual iOS Mobile Game Revenue, in USD billion, 2020-2022
  • Annual Google Play Mobile Game Revenue, in USD billion, 2020-2022
  • Total In-App Video Game Advertising Revenue, in USD billion, 2022e-2026f
  • Top 5 Most Preferred Activities in an Immersive World Compared to Traditional Alternatives, in % of Respondents, April 2022
  • Top Gaming-Related Dimensions That Gamers Are Willing to Engage in, by Generation, in % of Gamers, 2022
  • Share of Gamers Who Prefer to Spend Money on In-Game Purchases, by Generation, in %, 2022
  • Top In-Game Purchases That Gamers Make, by Generation, in % of Gamers, 2022
  • Top 3 Reasons for Making Purchases in the Metaverse, in % of Respondents, April 2022
  • Top 10 Grossing Online Games, by Revenue, in USD billion, 2022
  • Top 10 Grossing Online Games on Apple App Store, by Revenue, in USD million, 2022
  • Top 10 Grossing Online Games on Google Play Store, by Revenue, in USD million, 2022
3. Asia-Pacific
3.1. Regional
  • Overview of Digital Gaming Market Trends, April 2023 (1 of 2)
  • Overview of Digital Gaming Market Trends, April 2023 (2 of 2)
3.2. China
  • Mobile Gaming Market Size, in CNY billion, and Year-on-Year Change, in %, 2020-2024f
  • Total Number of Gamers, in millions, 2021-2022 & 2026f
  • Share of Gaming Industry Revenue, by Segments, in % of Total Gaming Revenue, January - June 2022
  • Breakdown of Mobile Game App Users, by Age, in %, Q3 2022
  • Sales Revenue of Self-Developed Games in Overseas Market, in CNY billion, and Year-on-Year Change, in %, January - June 2020 - January - June 2022
3.3. Japan
  • Breakdown of Respondents Playing Mobile Games in the Past Year, in %, August 2022
  • Mobile Game Revenue, by Channel, in USD billion, H1 2021 & H1 2022
  • Preferred Devices Used for Gaming, in % of Mobile Gamers, June 2022
3.4. South Korea
  • Domestic Game Industry Sales, in KRW billion, 2021 & 2022e
  • Mobile Game Revenue via Apple Store and Google Play Store, in USD billion, 2021 & 2022
  • Total Number of Mobile Game Downloads via Apple Store and Google Play Store, in billions, 2021 & 2022
  • Preferred Devices Used for Gaming, in % of Mobile Gamers, June 2022
3.5. India
  • PC and Mobile Gaming Revenue, in USD billion, 2022 & 2026f
  • Number of PC and Mobile Gamers, in millions, 2022 & 2026f
  • Breakdown of Gamers Playing Real-Money Games vs Those Playing Non-Real-Money Games, by Gender, in %, 2022e
3.6. Indonesia
  • Preferred Devices Used for Gaming, in % of Mobile Gamers, June 2022
4. North America
4.1. Regional
  • Overview of Digital Gaming Market Trends, April 2023
4.2. USA
  • Total Spending on Gaming, by Segment, in USD billion, 2022
  • Number of Digital Gamers, by Device, in millions, 2022-2026f
  • Consumer Spending on Video Game Products, in USD billions, & Factors Leading to the Decline in Consumer Spending, 2020-2022e
  • Breakdown of Video Game Players, by Age, in %, February 2022
  • Preferred Devices Used for Gaming, in % of Players, February 2022
  • Share of Players Accessing Free-to-Play Games in the Last Year, in %, February 2022
  • Share of Players Accessing Games via Subscriptions, in %, February 2022
  • Share of Gen Z Gamers Who Are Able to Express More in a Game Than in Real Life, in %, February 2022
  • Average Time Spent Playing Games Each Week, in % of Players, February 2022
  • Top Factors Influencing Purchase Decision of Games, in % of Players, February 2022
  • Breakdown of Gamers Making Purchases in a Live In-Game Event, in %, March 2022
  • Share of Players Making In-Game Purchases at least Few Times a Year, in %, February 2022
  • Share of Gamers Who Believe the Metaverse Will Change the Gaming Industry, in %, May 2022
  • Top Activities Gen Z Gamers Plan to Do in the Metaverse, in % of Gamers, February 2022
  • Top Activities That Gen Z Gamers Are Expecting Brands to Offer in the Metaverse, in % of Gamers, February 2022
  • Top Companies Associated with the Metaverse According to Gamers, in % of Gamers, May 2022
  • Share of Gamers Whose Main Concern in Video Games and the Metaverse is Data Privacy, by Generation, in %, February 2022
4.3. Canada
  • Preferred Devices Used for Gaming, in % of Adults, May 2022
5.  Europe
5.1. Regional
  • Overview of Digital Gaming Market Trends, April 2023
5.2. UK
  • Total Video Game Sales, by Segment, in USD billion, 2022
  • Ranking of Devices Used for Gaming, in % of Adults, January 2022
  • Top Activities for Which Users Use the Metaverse, incl. “Gaming”, in % of Metaverse Users, October 2022
  • Top Barriers to Adoption of the Metaverse, in % of Gamers, March 2022
  • Share of Gamers Who Consider By-Passing Purchase of Gaming Hardware in Favor of the Cloud, in %, March 2022
  • Share of Gamers Who Used or Plan to Use Popular Cloud Gaming Services Such as Xbox Game Pass, in %, March 2022
5.3. Germany
  • Breakdown of Computer and Video Games Sales, by Segment, in EUR billion, H1 2021 & H1 2022
  • Share of Respondents Playing Video Games, by Age, in %, 2022e
  • Preferred Device Used for Playing Video Games, by Age, in % of Gamers, July 2022
  • Share of Gamers Who Believe Mobile Gaming is Getting Technically Closer to PC and Console, in %, August 2022
  • Share of Gamers Who Spent Money on Video or Computer Games in the Last 12 Months, in %, July 2022
  • Top Activities On Which Gamers Spent Their Money, in % of Gamers, July 2022
5.4. France
  • Share of Internet Users Who Claim to Play Video Games At least Occasionally, in %, September 2022
  • Preferred Devices Used for Gaming, in % of Gamers, September 2022
  • Share of Solo Players Who Prefer to Play Video Games Either Online or Locally, in %, September 2022
5.5. Spain
  • Top Engagements of Game Enthusiasts with Games, in % of Game Enthusiasts, 2022e
5.6. Italy
  • Total Number of Video Game Players, in millions, 2021 & 2022e
5.7. Russia
  • Breakdown of Preferred Payment Method Used to Buy Gaming Goods, in % of Gamers, January-October 2022
6. Latin America
6.1. Regional
  • Overview of Digital Gaming Market Trends, April 2023
6.2. Brazil
  • Preferred Platforms Used for Gaming, in % of Gamers, November 2022
  • Breakdown of Gamers Who Prefer to Play Free Games, in %, November 2022
  • Preferred Payment Methods Used to Buy Games, in % of Gamers, November 2022
  • Preferred Online Game Stores, in % of Gamers, November 2022
  • Preferred Platforms for Getting Gaming Content, in % of Gamers, November 2022
6.3. Mexico
  • Total Number of Video Gamers, in millions, 2021 & 2022e
  • Preferred Platforms Used for Gaming, in % of Gamers, 2022e
  • Breakdown of Total Gaming Revenue as Per Segments, in % of Total Gaming Revenue, 2022e
  • Share of Video Game Adoption, by Age, in % of Respondents, Q2 2022
  • Share of Respondents Who Use YouTube for Getting Information and Secrets About Video Games, in %, May 2022
7.  Middle East and Africa
7.1. Regional
  • Overview of Digital Gaming Market Trends, April 2023 (1 of 2)
  • Overview of Digital Gaming Market Trends, April 2023 (2 of 2)
  • Gaming Market Revenue, in USD billion, 2022 & 2026f
  • Breakdown of Gamers in Select Countries, in %, 2022
  • Share of Gamers Who Watch, Play or Compete in E-sports, in %, 2022

Samples

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Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AliPay
  • Apple
  • Fortnite
  • Meta
  • Microsoft
  • Netflix
  • Nintendo
  • Paytm
  • PlayStation
  • PubG
  • Roblox
  • Sony
  • TikTok
  • WeChat
  • Xbox

Methodology

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