Targeting Consumers at the Bottom of the Pyramid in Developed Markets

In developed markets, the middle class is typically considered the consuming class and is, therefore, the key target of consumer-focused businesses. It is, however, important to note that consumers at the bottom of the pyramid also represent a substantial market, and that they can often afford to spend on more than just essential goods. Insights into their behaviours, values, and priorities can help businesses capture this consumer segment and grow.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The publisher's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future


• Understand motivation


• Forward-looking outlook


• Briefings and presentation should provoke lively discussion at senior level


• Take a step back from micro trends


• Get up to date estimates and comment