Top Growth Opportunities: Hot Drinks in India

Top Growth Opportunities: Hot Drinks in India

Summary

"Top Growth Opportunities: Hot Drinks in India", provides an overview of the Hot Drinks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The publisher's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Hot Drinks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in India through the researcher's detailed and robust data, expert insight, and case studies.

The publisher's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Hot Drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

• Key consumer demographic groups driving consumption within the Indian market. Improve your consumer targeting by understanding who's driving the market, what they want, and why


• A study of market value and volumes over 2012-2017 for India, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period


• White space analysis, to pinpoint attractive spaces in the market and the key actions to take


• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future


• Examples of international and regional product innovation targeting key consumer needs.

Scope

• The Indain hot drinks sector is forecast to register the second fastest growth in the Asia-Pacific region during 2017-2022


• India being one of the leading producers of coffee and tea, accounted for nearly one-third of total hot drinks volume sales in the Asia-Pacific region in 2017


• Convenience and supermarket retailers experience popularity among the Indian landscape


• Consumers' desire for added functionality and novelty is expected to grow significantly in the Indian Hot Drinks sector.

Reasons to buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of India's Hot Drinks consumers.


• This is based on the publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector.


• Category, brand, and packaging dynamics are also examined.


• This allows product and marketing strategies to be better aligned with the leading trends in the market.