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Mobile E-Commerce (Goods) in Singapore

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    Report

  • 45 Pages
  • March 2022
  • Region: Singapore
  • Euromonitor International
  • ID: 4747286
Omnichannel marketing activities and mobile apps may have been present in Singapore for approximately a decade, but bespoke mobile applications (native m-commerce) for retailers in Singapore have only recently started to gain traction. Prior to the pandemic, the value proposition offered by these apps was not attractive enough as their development was cost-prohibitive. For years, UI designers have sought to make websites mobile-friendly for consumers.

The publisher's Mobile E-Commerce (Goods) in Singapore report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Mobile E-Commerce (Goods) market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • Retailers opt for in-store marketing to drive up adoption of mobile apps
  • Rise of social commerce driven by livestreaming e-commerce content creators offering sales and product demonstrations
  • Contactless payment options drive increase in digital payments through the usage of mobile wallets

PROSPECTS AND OPPORTUNITIES
  • Expectations of mobile-first strategies due to increasing adoption of mobile e-commerce transactions by consumers
  • Cross-border e-commerce highlights a need for brands to pursue a consistent pricing strategy across regions
  • Brands are gaining additional traction through the rise of short-form video advertising and marketing content

CHANNEL DATA
  • Table 1 Mobile E-Commerce (Goods): Value 2016-2021
  • Table 2 Mobile E-Commerce (Goods): % Value Growth 2016-2021
  • Table 3 Mobile E-Commerce (Goods) Forecasts: Value 2021-2026
  • Table 4 Mobile E-Commerce (Goods) Forecasts: % Value Growth 2021-2026

RETAILING IN SINGAPORE
EXECUTIVE SUMMARY
  • Retailing in 2021: The big picture
  • Alongside calls for omnichannel strategies, tailored online and offline promotions appeal to consumers
  • To drive retail sales, specialist retailers are expanding product lines and packaging products as experiences
  • What next for retailing?

OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2021
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Chinese Lunar New Year
  • Christmas and New Year
  • Payments
  • Delivery and collection
  • Emerging business models

MARKET DATA
  • Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
  • Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
  • Table 7 Sales in Store-based Retailing by Channel: Value 2016-2021
  • Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
  • Table 9 Store-based Retailing Outlets by Channel: Units 2016-2021
  • Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
  • Table 11 Sales in Non-Store Retailing by Channel: Value 2016-2021
  • Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
  • Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 15 Sales in Grocery Retailers by Channel: Value 2016-2021
  • Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
  • Table 17 Grocery Retailers Outlets by Channel: Units 2016-2021
  • Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
  • Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 21 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
  • Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
  • Table 23 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
  • Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
  • Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
  • Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
  • Table 27 Sales in Mixed Retailers by Channel: Value 2016-2021
  • Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
  • Table 29 Mixed Retailers Outlets by Channel: Units 2016-2021
  • Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
  • Table 31 Retailing GBO Company Shares: % Value 2017-2021
  • Table 32 Retailing GBN Brand Shares: % Value 2018-2021
  • Table 33 Store-based Retailing GBO Company Shares: % Value 2017-2021
  • Table 34 Store-based Retailing GBN Brand Shares: % Value 2018-2021
  • Table 35 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
  • Table 36 Non-Store Retailing GBO Company Shares: % Value 2017-2021
  • Table 37 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
  • Table 38 Grocery Retailers GBO Company Shares: % Value 2017-2021
  • Table 39 Grocery Retailers GBN Brand Shares: % Value 2018-2021
  • Table 40 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
  • Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
  • Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
  • Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
  • Table 46 Mixed Retailers GBO Company Shares: % Value 2017-2021
  • Table 47 Mixed Retailers GBN Brand Shares: % Value 2018-2021
  • Table 48 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
  • Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
  • Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
  • Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
  • Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
  • Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
  • Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
  • Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
  • Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
  • Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
  • Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
  • Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
  • Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
  • Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
  • Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
  • Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
  • Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
  • Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
  • Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
  • Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
  • Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
  • Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
  • Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
  • Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 2 Research Sources