WTM 2018: Megatrends Shaping the Future of Travel

The International released its annual travel trends report at the World Travel Market in London on November 6, 2018. This report includes eight trends covering four geographical regions, with trends ranging from the joy of missing out to seamless experiences, plastic waste and conservation to the access economy taking flight, and the deconstruction of the customer journey.

The publisher's WTM 2018: Megatrends Shaping the Future of Travel global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;


• Pinpoint growth sectors and identify factors driving change;


• Understand the competitive environment, the market’s major players and leading brands;


• Use five-year forecasts to assess how the market is predicted to develop.