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US Outdoor Living Products Market 2021-2025

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    Report

  • 193 Pages
  • May 2021
  • Region: United States
  • The Freedonia Group
  • ID: 5390084

Analyzes the $33 Billion US Market for Consumer-Grade Outdoor Living Products for Residential DIY Applications to 2025

This industry study analyzes the $33 billion US outdoor living products market.

The study analyzes the US market for consumer-grade outdoor living products for residential do-it-yourself (DIY) applications, and excludes products intended for professional or commercial use. Historical data are provided for 2019 and 2020 and forecasts for 2021 and 2025 for outdoor living products at the manufacturers’ level in current dollars (i.e., not adjusted to account for inflation). Values do not take into account retail markups.

Outdoor living products are segmented by the following applications:


  • lawn and yard maintenance
  • outdoor cooking, entertaining, and recreation
  • gardening
  • outdoor design and landscape materials

Table of Contents


1. Executive Summary
2. COVID-19 Pandemic
  • Overview
  • Impact on the Economy
  • Impact on the Outdoor Living Industry
  • Consumer Insights on Outdoor Living During COVID Pandemic
  • People Are Spending More Time on Home Projects & Gardening
  • Income Is a Factor Determining Participation in Outdoor Living Activities


3. Overview
  • Study Scope
  • Market Size & Forecast
  • Growth Comparison by Product
  • Outdoor Living Trends
  • Millennials & Outdoor Living
  • Baby Boomers & Outdoor Living
  • Urbanites & Outdoor Living
  • Gardening as a Hobby & Food Source
  • Organic Gardening
  • Community Gardens & Green Spaces
  • Instagram-Worthy Landscapes & Other Social Media Trends
  • Water Management
  • Weather Gardens, Xeriscapes, & Other Low-Maintenance Landscaping
  • Green (Vegetative) Roofing & Vertical Gardens
  • Reduced Air & Noise Pollution


4. Factors Impacting Outdoor Living Product Demand
  • Homeownership & Property Size Trends
  • Homeownership Trends: Ownership vs. Rentals
  • Average Lot Size & Outdoor Space Trends
  • Most US Consumers Have a Yard, Lawn, or Garden
  • Where Do People with These Outdoor Spaces Live?
  • COVID-19 Boosts Engagement in Gardening & Outdoor Projects
  • Remodeling Drives Outdoor Living Installations
  • Consumer Participation in Outdoor Living Activities
  • Pool & Spa Ownership & Maintenance Trends
  • DIY vs. DIFM
  • Lawn Maintenance & Gardening Insights
  • Who Performs Lawn & Garden Work at Home?
  • Landscaping Services Preferences
  • Climate & Seasonality
  • Climate Change
  • Sustainability
  • Recycling & Recyclability
  • Easy-to-Use & Low-Maintenance Products
  • Easy-to-Install & Modular Products
  • Smart Technology


5. Lawn & Yard Maintenance
  • Top Consumer Trends of 2021
  • Sustainability
  • Robotic & Smart Technologies
  • Improving Battery Technology
  • Convenience & Ease-of-Use
  • Consumer Insights
  • Ownership of Power Lawn & Garden Equipment
  • Power Lawn & Garden Equipment Purchase Patterns
  • Power Lawn & Garden Equipment Purchasing Occasions
  • Factors in Selecting Power Lawn & Garden Equipment
  • Retail Outlets for Power Lawn & Garden Equipment
  • Consumer Lawn Care Practices
  • Sales Outlook for Major Products
  • Key Opportunities
  • Battery-Powered Equipment
  • Robotic Lawn Mowers
  • Zero Turn Lawn Mowers
  • Self-Propelled Lawn Mowers
  • Lawn & Landscaping Services


6. Outdoor Cooking, Entertaining, & Recreation
  • Top Consumer Trends of 2021
  • Socially Distanced Entertaining
  • Staycations
  • Extending the Outdoor Recreation Season
  • Cooking More than Dinner Outdoors
  • Consumer Insights
  • Grill Ownership & Multiple Grills
  • Homeownership & Grill Type
  • Grill Type Preferences
  • Interest in Outdoor Cooking & Entertaining
  • Sales Outlook for Major Products
  • Key Opportunities
  • Patio Heating Products
  • Outdoor Refrigeration & Cooling Equipment
  • Outdoor Furniture
  • Outdoor Storage


7. Gardening
  • Top Consumer Trends of 2021
  • Food Gardening
  • Organic Gardening
  • Gardening with Children
  • More Time to Try New Things in the Garden
  • Container Gardening
  • Consumer Insights
  • Home Food Gardening by Method
  • Home & Garden Pesticide Feature Priorities
  • Why Consumers Do Not Use Home & Garden Pesticides
  • Sales Outlook for Major Products
  • Key Opportunities
  • Organic Garden Fertilizers & Pesticides
  • Pots & Planters
  • Next-Generation Lightweight Hoses


8. Outdoor Design & Landscape Materials
  • Top Consumer Trends of 2021
  • Multi-Use Outdoor Spaces
  • All-Weather Entertaining
  • Sales Outlook for Major Products
  • Key Opportunities
  • Concrete Pavers
  • Outdoor Lighting


9. Major Sales Channels
  • Key Distribution Outlets for Outdoor Living Products
  • Types of Sales Channels
  • Home Centers
  • E-Commerce
  • Hardware & Other Specialty Stores
  • Mass Merchandisers & Wholesale Clubs
  • Contractors


10. Appendix
  • Scope
  • Lawn & Yard Maintenance
  • Outdoor Cooking, Entertaining, & Recreation
  • Gardening
  • Outdoor Design & Landscaping Materials
  • Relevant Industry & Trade Codes
  • Definitions
  • Abbreviations
  • Methodology
  • Study-Specific Methodology
  • Sources
  • Associations & Agencies
  • Related Studies & Reports
  • Macroeconomic Assumptions
  • Economic Environment
  • Demographics
  • Residential Improvements & Repairs
  • Consumer Spending


List of Tables
2. COVID-19 Pandemic
Table 2-1 Macroeconomic Indicators, 2019-2022 (billion 2012 dollars)
Table 2-2 Coronavirus Changes in Home Projects & Gardening by Income Bracket, 2020 (percent of consumers)
3. Overview
Table 3-1 Outdoor Living Product Demand by Application, 2019-2021 (million dollars)
Table 3-2 Annual Value Demand Growth by Product Type, 2020-2021 (% CAGR)
Table 3-3 Reasons for Consumers or Their Household Maintaining a Food Garden, 2020 (percent of food gardeners)
Table 3-4 Consumer Thoughts on Food Sustainability, Preservation, & Organic Produce, 2020 (percent of consumers)
4. Factors Impacting Outdoor Living Product Demand
Table 4-1 Home Ownership & Rental of Residences in the US, 2010-2020 (percent of respondents)
Table 4-2 Lot Size Owned by Urban vs. Rural Setting, 2020 (percent of those who indicate they own the land around their home)
Table 4-3 "I Enjoy Caring for My Lawn & Garden" by Gender & Age Bracket, 2020 (percent of those who have a yard, lawn, or garden space)
Table 4-4 Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 (percent of those who have a yard, lawn, or garden space)
Table 4-5 Consumer Insights on Select Landscaping Services Options by Gender & Age Group, 2020 (percent respondents who agree among those who have a yard, lawn, or garden space at home)
5. Lawn & Yard Maintenance
Table 5-1 "Do You Own Power Lawn & Garden Equipment?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of total consumers)
Table 5-2 Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2020 (percent of respondents who own power lawn & garden equipment of any type)
Table 5-3 "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 (percent of respondents who own power lawn & garden equipment)
Table 5-4 "Which Type of Power Lawn & Garden Equipment Did You Buy in the Last 12 Months?", 2020 (percent of those who bought power lawn & garden equipment in the last 12 months)
Table 5-5 "What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought power lawn & garden equipment in the past 12 months)
Table 5-6 "Where Did You Purchase Your Power Lawn & Garden Equipment?", 2020 (percent of those who bought in the last 12 months)
Table 5-7 "Does Your Household Have a Grass Lawn That Needs Mowing?" by Type of Residence & Residence Ownership, 2020 (percent of respondents)
Table 5-8 Lawn Mowing Consumer Insight by Gender & Age Group, 2020 (percent of respondents who agree)
Table 5-9 Lawn & Yard Maintenance: Demand Forecast by Product, 2019-2021 (million dollars)
6. Outdoor Cooking, Entertaining, & Recreation
Table 6-1 Outdoor Cooking, Entertaining, & Recreation: Demand by Product, 2019-2021 (million dollars)
7. Gardening
Table 7-1 Pandemic Food Gardening by Urban vs. Rural Setting & US Region, 2021 (percent of respondents)
Table 7-2 Maintaining a Food Garden: By Presence/Absence of Children in the Household & Relationship Status, 2020 (percent of consumers)
Table 7-3 Priorities of Various Features & Functions of Home & Garden Pesticides, 2020 (percent of total)
Table 7-4 "Why Do You Not Use Home & Garden Pesticides" by Gender & Presence of Children, 2020 (percent of total)
Table 7-5 Gardening Demand by Product, 2019-2021 (million dollars)
8. Outdoor Design & Landscape Materials
Table 8-1 Ways Yards, Gardens, or Outdoor Spaces Are Used by Urban vs. Rural Setting, 2021 (percent of respondents)
Table 8-2 Ways Yards, Gardens, or Outdoor Spaces Are Used by US Region, 2021 (percent of respondents)
Table 8-3 Outdoor Design & Landscape Materials Demand by Product, 2019-2021 (million dollars)
10. Appendix
Table 10-1 Study Scope: Lawn & Yard Maintenance Products
Table 10-2 Study Scope: Outdoor Cooking, Entertaining, & Recreation Products
Table 10-3 Study Scope: Gardening Products
Table 10-4 Study Scope: Outdoor Design & Landscape Materials
Table 10-5 Relevant NAICS & SIC Codes
Table 10-6 Relevant HS Codes
Table 10-7 Abbreviations & Acronyms Used in Study
Table 10-8 Macroeconomic Indicators, 2010-2025 (billion 2012 dollars)
Table 10-9 Population & Households, 2010-2025 (million persons)
Table 10-10 Residential Improvement & Repair Expenditures, 2010-2025 (billion dollars & billion 2012 dollars)
Table 10-11 Personal Consumption Expenditures, 2010-2025 (billion dollars)
List of Figures
1. Executive Summary
Figure 1-1 US Outdoor Living Products Market 2021
2. COVID-19 Pandemic
Figure 2-1 Real GDP by Economic Sector, 2019-2022 (% annual change)
Figure 2-2 Outdoor Living Product Demand Growth, 2019-2021 (% annual change)
Figure 2-3 Consumer Agreement on Changing Home Improvement Projects Due to the Coronavirus (percent of consumers)
Figure 2-4 Consumer Agreement on Changing Gardening & Outdoor Improvement Projects Due to the Coronavirus (percent of consumers)
3. Overview
Figure 3-1 Outdoor Living Product Expenditures Per Existing House, 2009-2025 (dollars per housing unit)
Figure 3-2 Urban Dwellers Share of Total US Population, 2000-2025 (percent)
Figure 3-3 Scotts Miracle-Gro Foundation Children's Garden at Franklin Park Conservatory & Botanical Gardens
Figure 3-4 Instagram: #outdoorliving
Figure 3-5 Home Featuring Vegetative Roof & Vertical Garden
4. Factors Impacting Outdoor Living Product Demand
Figure 4-1 Does Your Home Have a Yard, Lawn, or Garden Space? (percent of consumers)
Figure 4-2 Consumers with a Yard, Lawn, or Garden Space by Region, Urban vs. Suburban vs. Rural, Owning vs. Renting a Home, and Type of Home (percent of consumers)
Figure 4-3 Overlap with Consumers with a Yard, Lawn, or Garden Space & Changes in Gardening and Outdoor Projects (percent of consumers)
Figure 4-4 Lawn Maintenance & Gardening Participation Insights, 2020 (percent of those who have a yard, lawn, or garden space)
5. Lawn & Yard Maintenance
Figure 5-1 "What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?", 2020 (percent of those who bought power lawn & garden in the past year)
Figure 5-2 Lawn & Yard Maintenance: Demand Forecast by Product, 2020-2021 (% CAGR)
Figure 5-3 Battery-Powered Equipment
Figure 5-4 Robotic Lawn Mowers
Figure 5-5 Zero Turn Lawn Mowers
Figure 5-6 Self-Propelled Lawn Mowers
Figure 5-7 Lawn & Landscaping Services
6. Outdoor Cooking, Entertaining, & Recreation
Figure 6-1 Outdoor Cooking, Entertaining, & Recreation: Demand Forecast by Product, 2020-2021 (% CAGR)
Figure 6-2 Patio Heating Products
Figure 6-3 Outdoor Refrigeration & Cooling Equipment
Figure 6-4 Outdoor Furniture
Figure 6-5 Outdoor Storage
7. Gardening
Figure 7-1 Food Gardening Activity by Method, 2020 (percent of consumers)
Figure 7-2 Gardening: Demand Forecast by Product, 2020-2021 (% CAGR)
Figure 7-3 Organic Garden Consumables
Figure 7-4 Pots & Planters
Figure 7-5 Next-Generation Lightweight Hoses
8. Outdoor Design & Landscape Materials
Figure 8-1 Outdoor Design & Landscape Materials: Demand Forecast by Product, 2020-2021 (% CAGR)
Figure 8-2 Concrete Pavers
Figure 8-3 Outdoor Lighting
10. Appendix

Samples

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Methodology

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