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Outdoor Living Products 2019

  • ID: 4748199
  • Report
  • 137 Pages
  • The Freedonia Group
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Outdoor Living Products 2019

US demand for outdoor living products is forecast to increase 3.5% to $25.0 billion in 2019. Growing demand for indoor-type amenities – such as upholstered furniture, cooking and refrigeration appliances, light fixtures, and heating elements – for installation on patios and decks will drive gains. Consumers will also increasingly upgrade power lawn and garden equipment to more efficient, easier-to-use products, such as cordless electric lawn mowers and edgers.

This report covers outdoor living products by Application and Product Type, along with discussion of key consumer trends and strategies by retail sales channel for 2019. Data are given in dollar value at the manufacturers’ level.

Lawn and yard maintenance products covered in the study include:

Lawn mowers

Lawn care consumables

Trimmers & edgers

Other equipment, parts, & attachments

Outdoor cooking & entertaining products include:

Grills & accessories

Outdoor furniture

Outdoor kitchen equipment

Outdoor storage

Patio heating products

Gardening products covered in the study are:

Bird & wildlife products

Garden consumables

Hand tools

Pots & planters

Power gardening equipment

Watering products

Wheeled implements

Outdoor design & landscape materials include:

Hardscaping

Outdoor lighting

Outdoor structures

Water features

Scope of the Report

This report covers the scope, size, and growth of the US outdoor living products market, including key trends in application and product segmentation. Demand data and forecasts are provided for 2018, 2019, and 2023 in dollar value. Also included is an analysis of key consumer trends and retail sales channel strategies.
Note: Product cover images may vary from those shown
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1. EXECUTIVE SUMMARY
2. MARKET SIZE & CONSUMER TRENDS
Market Size & Forecast
Growth Comparison by Product
Home Ownership & Property Size Trends
Home Ownership: Historical Trends
Home Ownership: Age Groups
Household Income
Owned Land & Property Size
Outdoor Living Trends
Home Lawn, Garden, or Outdoor Space Usage
Outdoor Living for Key Demographic Groups
Millennials
Baby Boomers
Urbanites
Water Management
Xeriscaping
Reduced Air & Noise Pollution
DIY Versus DIFM
Key Trends
Electric Power Equipment
Environmentally Friendly
Smart Technology
Easy-to-Use & Low Maintenance
Local Building Codes
Fire Hazards
Water Drainage
Electrical Safety
3. LAWN & YARD MAINTENANCE
Top Consumer Trends for 2019
Robotic & Smart Technology
Electric Power Equipment
Environmentally Friendly Practices
DIFM Lawn Care Services
Sales Outlook for Major Products
Key Opportunities
Cordless Electric Equipment
Robotic Lawn Mowers
Self-Propelled Walk-Behind Lawn Mowers
Zero-Turn Radius Riding Lawn Mowers
4. OUTDOOR COOKING & ENTERTAINING
Top Consumer Trends for 2019
Indoor-Type Amenities
Impressive, Luxury Features
High-Tech, Smart Technologies
Space for Daily Use & Food Preparation
Sales Outlook for Major Products
Key Opportunities
Outdoor Furniture
Patio Heating
Outdoor Refrigeration & Cooling Equipment
Outdoor Cocktail & Bar Centers
5. GARDENING
Top Consumer Trends for 2019
Gardening as a Leisure Pursuit
Organic & Edible Gardening
Rainscaping, Container, & Other Adaptive Gardening
Hydroponics
Smart & Automated Equipment
Sales Outlook for Major Products
Key Opportunities
Pots & Planters
Next Generation Lightweight Hoses
Organic Garden Consumables
Cordless Electric Gardening Equipment
Garden Robots
6. OUTDOOR DESIGN & LANDSCAPE MATERIALS
Top Consumer Trends for 2019
Stylish Outdoor Spaces as an Extension of the Indoors
Functional Recreational Space
Low Maintenance Backyards
Environmentally Friendly Materials
Sales Outlook for Major Products
Key Opportunities
Concrete Pavers
Hobby Greenhouses
Low-Voltage Lighting
7. MAJOR SALES CHANNELS
Key Distribution Outlets for Outdoor Living Products
Home Centers
E-Commerce
Hardware & Other Specialty Stores
Mass Merchandisers & Wholesale Clubs
Contractors
8. APPENDIX
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Residential Building Construction
LIST OF TABLES
2. MARKET SIZE & CONSUMER TRENDS
Table 2-1 - Outdoor Living Products Demand by Application, 2018 – 2023 (million dollars)
Table 2-2 - Annual Value Demand Growth Comparison by Product Type, 2018 – 2019
Table 2-3 - Total Home Ownership & Rental Rates in the US, 2010 – 2018 (percent)
Table 2-4 - Total Home Ownership & Rental Rates in the US by Age, 2010 – 2018 (percent)
Table 2-5 - Home Ownership & Rental Trends in the US by Annual Household Income, 2010 – 2018 (percent)
Table 2-6 - Percent of Households That Own Land Around the Home by Size of Land, 2009 – 2018 (percent)
Table 2-7 - DIY Versus DIFM Landscaping, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)
3. LAWN & YARD MAINTENANCE
Table 3-1 - Consumer Attitudes About Lawn & Garden Equipment Power Sources, 2018 (percent of consumers who own power lawn & garden equipment)
Table 3-2 - Lawn & Yard Maintenance: Demand by Product, 2018 – 2023 (million dollars)
Table 3-3 - Cordless Electric Lawn & Yard Maintenance Equipment: Selected Product Launches
Table 3-4 - Robotic Lawn Mowers: Selected Product Launches
Table 3-5 - Self-Propelled Walk-Behind Lawn Mowers: Selected Product Launches
4. OUTDOOR COOKING & ENTERTAINING
Table 4-1 - Number of Grills Owned & Grill Type Primarily Used, 2017 (percent of grillers)
Table 4-2 - Outdoor Cooking & Entertaining: Demand by Product, 2018 – 2023 (million dollars)
Table 4-3 - Outdoor Furniture: Selected Product Launches
Table 4-4 - Patio Heating Products: Selected Product Launches
Table 4-5 - Outdoor Refrigeration & Cooling Equipment: Selected Product Launches
Table 4-6 - Outdoor Cocktail & Bar Centers: Selected Product Launches
5. GARDENING
Table 5-1 - Selected Demographics of Households That Bought Vegetable
Seeds/Plants in the Last 12 Months & Eat Produce, Fruits, & Vegetables, 2018 (index)
Table 5-2 - Types of Adaptive Gardening & Products to See Increased Use
Table 5-3 - Gardening: Demand by Product, 2018 – 2023 (million dollars)
Table 5-4 - Pots & Planters: Selected Product Launches
Table 5-5 - Next Generation Lightweight Hoses: Selected Product Launches
Table 5-6 - Organic Garden Consumables: Selected Product Launches
Table 5-7 - Cordless Electric Gardening Equipment: Selected Product Launches
6. OUTDOOR DESIGN & LANDSCAPE MATERIALS
Table 6-1 - Outdoor Design & Landscape Materials: Demand by Product, 2018 – 2023 (million dollars)
Table 6-2 - Concrete Pavers: Selected Product Launches
Table 6-3 - Outdoor Low-Voltage Lighting: Selected Product Launches
7. MAJOR SALES CHANNELS
Table 7-1 - Advantages of Indoor & Outdoor Contractors in Outdoor Living Area & Kitchen Construction
8. APPENDIX
Table 8-1 - Study Scope: Lawn & Yard Maintenance Products
Table 8-2 - Study Scope: Outdoor Cooking & Entertaining Products
Table 8-3 - Study Scope: Gardening Products
Table 8-4 - Study Scope: Outdoor Design & Landscape Materials
Table 8-5 - Relevant Industry Codes
Table 8-6 - Abbreviations & Acronyms Used in Study
Table 8-7 - Macroeconomic Indicators, 2008 – 2023 (billion 2012 dollars)
Table 8-8 - Population & Households, 2008 – 2023 (million persons)
Table 8-9 - Personal Consumption Expenditures, 2008 – 2023 (billion dollars)
Table 8-10 - Residential Building Construction Expenditures, 2008 – 2023 (billion dollars)
LIST OF FIGURES
1. EXECUTIVE SUMMARY
Figure 1-1 - US Outdoor Living Products Market – 2019 Outlook
2. MARKET SIZE & CONSUMER TRENDS
Figure 2-1 - Outdoor Living Product Expenditures Per Existing House, 2006 – 2023
Figure 2-2 - Presence of Lawn, Garden, or Outdoor Space at Home, 2018 (percent)
Figure 2-3 - Survey Results: Activities Performed in Outdoor Spaces (percent of respondents)
Figure 2-4 - Urban Dwellers Percent of Total US Population, 2000 – 2023
Figure 2-5 - Electric Equipment Share of Power Lawn & Garden Equipment Demand, 2004 – 2023 (dollars)
Figure 2-6 - Consumer Attitudes About Environmental Responsibility, 2018 (percent of survey respondents)
3. LAWN & YARD MAINTENANCE
Figure 3-1 - Consumer Attitudes About Electric Lawn & Garden Equipment, 2018 (percent of consumers who own electric power lawn & garden equipment)
Figure 3-2 - Consumer Attitudes About Lawn & Garden Care, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)
Figure 3-3 - Residential Landscaping Services Revenues, 2007 – 2023 (billion dollars)
Figure 3-4 - Lawn & Yard Maintenance: Growth Forecast by Product, 2019 – 2023 (% CAGR)
Figure 3-5 - Cordless Electric Lawn & Yard Maintenance Equipment: 2019 Sales Growth Outlook
Figure 3-6 - Lawn & Yard Maintenance Equipment: Growth Forecast by Product & Power Source, 2018 – 2019 (% annual growth)
Figure 3-7 - Robotic Lawn Mowers: 2019 Sales Growth Outlook
Figure 3-8 - Self-Propelled Walk-Behind Lawn Mowers: 2019 Sales & Growth Outlook
Figure 3-9 - Zero-Turn Radius Riding Lawn Mowers: 2019 Sales & Growth Outlook
4. OUTDOOR COOKING & ENTERTAINING
Figure 4-1 - Consumer Interest in Outdoor Cooking & Entertaining by Age Group, 2018 (percent)
Figure 4-2 - Consumer Attitudes Toward Outdoor Kitchens by Age Group, 2018 (percent)
Figure 4-3 - Outdoor Cooking & Entertaining Products: Growth Forecast by Product, 2019 – 2023 (% CAGR)
Figure 4-4 - Outdoor Furniture: 2019 Sales Growth Outlook
Figure 4-5 - Patio Heating Products: 2019 Sales Growth Outlook
Figure 4-6 - Outdoor Refrigeration & Cooling Equipment: 2019 Sales Growth Outlook
Figure 4-7 - Outdoor Cocktail & Bar Centers: 2019 Sales Growth Outlook
5. GARDENING
Figure 5-1 - Consumer Attitudes About Lawn & Garden Care, 2018 (percent)
Figure 5-2 - Gardening: Growth Forecast by Product, 2019 – 2023 (% CAGR)
Figure 5-3 - Pots & Planters: 2019 Sales Growth Outlook
Figure 5-4 - Next Generation Lightweight Hoses: 2019 Sales Growth Outlook
Figure 5-5 - Organic Garden Consumables: 2019 Sales Growth Outlook
Figure 5-6 - Cordless Electric Gardening Equipment: 2019 Sales Growth Outlook
Figure 5-7 - Garden Robots: 2019 Sales Growth Outlook
6. OUTDOOR DESIGN & LANDSCAPE MATERIALS
Figure 6-1 - Key Design & Landscaping Features for Functional Outdoor Spaces
Figure 6-2 - Outdoor Design & Landscape Materials: Growth Forecast by Product, 2019 – 2023 (% CAGR)
Figure 6-3 - Concrete Pavers: 2019 Sales Growth Outlook
Figure 6-4 - Hobby Greenhouses: 2019 Sales Growth Outlook
Figure 6-5 - Outdoor Low-Voltage Lighting: 2019 Sales Growth Outlook
7. MAJOR SALES CHANNELS
Figure 7-1 - Key Consumer Resources for Exterior Remodeling Projects, 2018 (percent of respondents who completed an exterior remodeling project
in the past 12 months)
Figure 7-2 - Home Centers: Sales Strategies for 2019
Figure 7-3 - E-Commerce Retailers: Sales Strategies for 2019
Figure 7-4 - Hardware & Other Specialty Stores: Sales Strategies for 2019
Figure 7-5 - Mass Merchandisers: Sales Strategies for 2019
8. APPENDIX
Figure 8-1 - Annual Growth in Real GDP, 2000 – 2018, Compared to 1980 – 2005 Average (percent)
Figure 8-2 - Annual Population Growth, 2003 – 2018 (percent)
Note: Product cover images may vary from those shown
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