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Lawn and Garden Robots

  • ID: 4748200
  • Report
  • January 2019
  • Region: Global
  • 175 Pages
  • The Freedonia Group
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Lawn and Garden Robots

US sales of lawn and garden robots is projected to increase 20.1 percent per year to $95 million in 2022. Growing consumer awareness, increased availability, and product development will support demand gains for lawn and garden robots.

This report covers lawn and garden robot sales by product, including robotic lawn mowers and other lawn and garden robots. Other lawn and garden robots continue to develop, but include those aimed at snow blowing, weeding, and other gardening tasks, as well as multifunctional robots Data are given in current dollars and units.

Products for lawn and garden robots include:

Robotic lawn mowers

Other lawn and garden robots

Scope of the Report

This report covers the scope, size, and growth of the US lawn and garden robot market including key trends and opportunities analysis. Historical data are provided for 2012, 2017, and 2018 with forecasts for 2022 and 2027. Data are provided in both volume and value. Also included is an analysis of the industry key players. Additionally, consumer survey data is included in the study.
Note: Product cover images may vary from those shown
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1. EXECUTIVE SUMMARY
2. TECHNOLOGY
Key Findings
What Is a Lawn & Garden Robot?
Navigation Technologies
Current Technology & Expected Innovation
Boundary Wire
Radio Waves
GPS
Aerial Drones
Grass Detection
Features & Innovations
Importance of Product Development
Improved Batteries
Solar Power
Theft Control
Weatherproof Features
Modular Features
Safety Features
Evolving Control Technologies
Smartphone Control
Voice Control
Smartwatch Control
Software & Component Development
Benefits of Lawn & Garden Robots
Concerns About Lawn & Garden Robots
Remote-Controlled Lawn & Garden Robots
3. MARKET SIZE & FORECAST
Key Findings
Industry Development
US Market & Forecast
Pricing
Commercial Markets
4. ROBOTIC LAWN MOWERS
Key Findings
Key Trends in Robotic Lawn Mowers
Market Potential
Factors Driving Sales
Key Products
Timeline of Market Developments
Key Products
Automower by Husqvarna
WORX Landroid by Positec Technology
Miimo by Honda Motor
Cub Cadet RG3 by MTD Products
5. OTHER LAWN & GARDEN ROBOTS
Key Findings
Key Trends in Other Lawn & Garden Robots
Market Potential
Factors Driving Sales
Key Products
Timeline of Market Developments
Key Products
Tertill Weeding Robot by Franklin Robotics
FarmBot Genesis by FarmBot
Kobi by The Kobi Company
SnowBot Pro by Left Hand Robotics
6. CONSUMER TRENDS IMPACTING ROBOT MARKET GROWTH
Key Findings
Home Ownership Trends
Home Ownership Versus Rental Rates
Household Annual Income
Age Groups
General Lawn & Garden Care Trends
Prevalence of Outdoor Space at Home
Size of Owned Land Around Home
Consumer Lawn & Garden Care Practices
DIY Versus DIFM Landscaping
Consumer Perceptions of Electric Lawn & Garden Equipment
Consumer Trends Regarding Environmentally Friendly Lawn & Garden Care
Consumer Interest in Lawn & Garden Care
Lawn & Garden Robot Trends
Consumer Awareness of Lawn & Garden Robots
Consumer Ownership of Lawn & Garden Robots Versus Power Equipment
Consumer Planned Purchases of Lawn & Garden Robots
7. KEYS TO FUTURE MARKET GROWTH
Key Findings
Increase Consumer Awareness
Consumer Awareness of Lawn & Garden Robots Remains Low
Grow Awareness Through Marketing Initiatives
Target Marketing at High-Potential Demographics
Continue Product Development
Large Average Lawn Size Highlight Challenges in US Market
Improve Mowing Range & Efficiency
Innovate Navigation Technologies
Expand Product Offerings Beyond Lawn Mowers
Robots that Perform Other Lawn & Garden Functions Need Development
Crowdfunding for Start-Up Robot Manufacturers
Consider Crossover Products That Can Be Used by a Range of Markets
Integrated Garden Systems Help Broaden Product Lines
Compete Against Traditional Mowers & Services
Competition from Traditional Mowers & Services Restrains Robot Sales
Offer More Entry-Level Units
Multifunctional & Modular Robots
Build Service Programs & Work with Service Providers
Design Products for Commercial Applications
Commercial Market for Lawn & Garden Robots Remains Unrealized
Create Products with Landscapers in Mind
Continue to Innovate Robotic Lawn Mowers for Golf Courses &
Recreational Spaces
8. INDUSTRY STRUCTURE
Key Findings
Industry Composition
Market Participants
Characteristics of Current Market Leaders
Honda Motor
Husqvarna
MTD Products
Positec Technology
Other Market Players
New Market Entrants
Franklin Robotics
iRobot
The Kobi Company
LG Electronics
Other Companies to Watch
Research & Product Development Expenditures
Mergers & Acquisitions
Marketing & Distribution
List of Industry Participants
9. COMPANY PROFILES
Deere & Company
FarmBot Incorporated
Franklin Robotics
FutureGenRobotics LLC
Honda Motor Company Limited
Husqvarna AB
iRobot Corporation
The Kobi Company
Left Hand Robotics Incorporated
LG Electronics Incorporated
Mamibot Manufacturing USA Incorporated
MTD Products Incorporated
Positec Technology China Company Limited
STIGA SpA
STIHL Holding AG & Company KG
Yamabiko Corporation
Zucchetti Centro Sistemi SpA
10. APPENDIX
Scope
Definitions
Abbreviations
Freedonia Methodology
Study-Specific Methodology
Sources
Associations & Agencies
Related Studies & Reports
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Housing Stock
Consumer Spending
Retail Sales Outlook
E-Commerce Outlook
LIST OF TABLES
3. MARKET SIZE & FORECAST
Table 3-1 - Lawn & Garden Robot Sales, 2012 – 2027 (million dollars & thousand
units)
Table 3-2 - Selected Lawn & Garden Robot Service Providers
4. ROBOTIC LAWN MOWERS
Table 4-1 - Robotic Lawn Mower Sales, 2012 – 2027 (million dollar & thousand units)
Table 4-2 - Lawn Mower Robots: Timeline of Key Market Developments
5. OTHER LAWN & GARDEN ROBOTS
Table 5-1 - Other Lawn & Garden Robot Sales, 2012 – 2027 (million dollars & thousand units)
Table 5-2 - Other Lawn Care Robots: Timeline of Key Market Developments
6. CONSUMER TRENDS IMPACTING ROBOT MARKET GROWTH
Table 6-1 - Home Ownership & Rental of Residences in the US, 2010 – 2018 (percent)
Table 6-2 - Home Ownership & Rentals in the US by Annual Household Income
Bracket, 2010 – 2018 (percent)
Table 6-3 - Total Home Ownership & Rentals in the US by Age Group, 2010 – 2018 (percent)
Table 6-4 - Presence of Lawn, Garden, or Outdoor Space at Home, 2018 (percent)
Table 6-5 - Percent of Households That Own Land Around the Home by Size of Land, 2010 – 2018 (percent)
Table 6-6 - Consumer Attitudes About Lawn & Garden Care, 2018 (percent of
consumers with a lawn, garden, or other outdoor space at home)
Table 6-7 - DIY Versus DIFM Landscaping, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)
Table 6-8 - Consumer Attitudes About Lawn & Garden Equipment Power Sources, 2018 (percent of consumers who own power lawn & garden equipment)
Table 6-9 - Consumer Attitudes About Lawn & Garden Care, 2018 (percent of
consumers with a lawn, garden, or other outdoor space at home)
Table 6-10 - Consumer Attitudes About Lawn & Garden Care, 2018 (percent of consumers with a lawn, garden, or other outdoor space at home)
Table 6-11 - Awareness of Lawn & Garden Robots by Age Group & Gender, 2018 (percent of consumers that have a yard that needs to be mowed &
index)
7. KEYS TO FUTURE MARKET GROWTH
Table 7-1 - Keys to Future Market Growth
Table 7-2 - Selected Crowdfunding Results
Table 7-3 - Robot Lawn Mower Versus Competitors
8. INDUSTRY STRUCTURE
Table 8-1 - Selected Company Research & Product Development Expenditures
Table 8-2 - Selected Acquisitions & Divestitures
9. COMPANY PROFILES
Table 9-1 - Selected Lawn & Garden Robot Industry Participants
Table 9-2 - Husqvarna: Key Products
Table 9-3 - MTD Products: Key Products
Table 9-4 - STIHL Holding: Key Product Lines
Table 9-5 - Yamabiko: Key Product Lines
Table 9-6 - Zucchetti Centro Sistemi: Key Product Lines
10. APPENDIX
Table 10-1 - Relevant Industry Codes
Table 10-2 - Relevant HS Codes
Table 10-3 - Abbreviations & Acronyms Used in Study
Table 10-4 - Macroeconomic Indicators, 2007 – 2022 (billion 2009 dollars)
Table 10-5 - Population & Households, 2007 – 2022 (million persons)
Table 10-6 - Housing Stock by Type, 2007 – 2022 (million units)
Table 10-7 - Personal Consumption Expenditures, 2007 – 2022 (billion dollars)
Table 10-8 - Retail Sales, 2007 – 2022 (billion dollars)
Table 10-9 - Electronic Shopping Sales, 2007 – 2022 (billion dollars)
LIST OF FIGURES
1. EXECUTIVE SUMMARY
Figure 1-1 - US Lawn & Garden Robot Market
2. TECHNOLOGY
Figure 2-1 - Lawn & Garden Robot Technology
Figure 2-2 - Zucchetti’s Ambrogio L60 Deluxe
Figure 2-3 - Charging Hood for GARDENA SILENO city from Husqvarna
Figure 2-4 - Robomow App
3. MARKET SIZE & FORECAST
Figure 3-1 - Key Trends in the Lawn & Garden Robot Market
Figure 3-2 - Lawn & Garden Robot Sales Share, 2012 – 2027 (million dollars)
Figure 3-3 - Lawn & Garden Robot Sales, 2012 – 2022 (million dollars)
4. ROBOTIC LAWN MOWERS
Figure 4-1 - Key Trends in the US Robotic Lawn Mower Market
Figure 4-2 - US Robotic Lawn Mower Market Potential, 2018
Figure 4-3 - Robotic Lawn Mower Sales, 2012 – 2027 (million dollars)
Figure 4-4 - Husqvarna Automower 430X
Figure 4-5 - WORX Landroid M
Figure 4-6 - Miimo by Honda Motor
Figure 4-7 - Cub Cadet RG3 by MTD Products
5. OTHER LAWN & GARDEN ROBOTS
Figure 5-1 - Key Trends in the Market for Other Lawn & Garden Robots
Figure 5-2 - Other Lawn & Garden Robot Market Potential, 2018
Figure 5-3 - Other Lawn & Garden Robot Sales, 2012 – 2027 (million dollars)
Figure 5-4 - Tertill by Franklin Robotics
Figure 5-5 - FarmBot Genesis v1.4
Figure 5-6 - Kobi by The Kobi Company
Figure 5-7 - SnowBot Pro by Left Hand Robotics
6. CONSUMER TRENDS IMPACTING ROBOT MARKET GROWTH
Figure 6-1 - Key Consumer Trends Affecting Sales of Lawn & Garden Robots
Figure 6-2 - Consumer Ownership of Lawn Care Robots, 2018 (percent)
Figure 6-3 - Consumers Who are Aware of Lawn Care Robots & Plan to Purchase a Lawn Care Robot in the Next 12 Months, 2018 (percent)
10. APPENDIX
Figure 10-1 - Annual Growth in Real GDP, 2000 – 2017, Compared to 1980 – 2005 Average (percent)
Figure 10-2 - Annual Population Growth, 2002 – 2017 (percent)
Figure 10-3 - Housing Stock Share by Year of Construction, 2017 (million units)
Note: Product cover images may vary from those shown
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