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Global Automotive Navigation System Market, Forecast to 2025

  • Report

  • 86 Pages
  • January 2019
  • Region: Global
  • Frost & Sullivan
  • ID: 4750033

Real-Time Contextual Navigation Services to Catalyse Future Growth

The focus of this study is to strategically analyze the market for automotive navigation systems in North America, South America, Europe, and China. Key market drivers, restraints, and trends are covered, and recent developments in the market are discussed. The study provides a unit shipment forecast analysis of original equipment embedded navigation and smartphone navigation subscribers, and also highlights the preference for different types of available car interfaces. It presents key conclusions and recommendations based on the current value chain dynamics.

This research studies the trends and regional perspectives towards the adoption of embedded navigations solutions, particularly in China, Europe, and the Americas. It also assesses the capabilities of key original equipment manufacturers (OEMs) and suppliers in the automotive navigation space, and their approach to providing navigation services. Further, it features key automotive supplier profiles with highlights about their position in terms of navigation solutions, company partners, products, map suppliers, and customers. It lists the potential market opportunities for participants in the global automotive navigation space and strategic imperatives for market participants.

Augmented Reality, Virtual Assistants, Artificial Intelligence, 3D maps, and smartphone-mirroring systems are gaining traction in the infotainment market. Mass market passenger car vehicle segments are rapidly adopting infotainment systems. The huge demand for third-party smartphone-related technologies such Apple CarPlay and Android Auto could eat into the shares of OEM navigation fitments in some vehicle variants due to the high costs of in-vehicle infotainment (IVI) systems. OEMs are developing proprietary software (SYNC, R-Link) to attract more customers before upgrading to the next level.

With the increase in the number of players in the passenger vehicle (PV) market, there will be intense competition to capture a reasonable market share; therefore, OEMs and aftermarket (AFM) participants are launching new models at very competitive price points. Rising digitization and greater smartphone penetration among customers is accelerating the integration and syncing of smartphones with car infotainment systems. Smartphone pairing features such as MirrorLink/Android Auto/ CarPlay, next-gen infotainment app ecosystem, as well as advanced human-machine interface (HMI) such as gesture control will soon be implemented by key OE players. The launch of entry-level sedans and sports utility vehicle (SUVs) by global major OEMs like Honda, Hyundai, Ford, and Renault has given buyers access to advanced vehicles at lower cost.

OEMs are realizing that infotainment systems are becoming an important purchase criterion for the average Indian customer. The author expects that rising digitization and smartphone penetration will result in smart integration and syncing with car infotainment systems. Smartphone pairing features such as MirrorLink/Android Auto/CarPlay will see high uptake.

Key Issues Addressed

  • What is the addressable opportunity for the global automotive navigation system market in 2017 and in 2025?
  • What are the current trends in the markets with regard to navigation systems?
  • Which type of navigation systems has higher preference in the global markets?
  • What are the various issues restraining the use of navigation systems?
  • What future trends are likely to be seen in the navigation systems market?
  • Who are the key stakeholders involved? What are the key partnerships that need to be built to be successful?

Table of Contents

  • Automotive Navigation Systems Market - Key Findings
  • Market Landscape - Outlook for 2025
  • Smartphone Interfacing Technologies
  • Smart Embedded IVIs to Challenge Apple CarPlay and Android Auto
  • Stepping towards Contextual Navigation with AI and AR
  • OEM Navigation Overview
  • Supplier Overview
  • Comparative Analysis of RTTI Vendors
  • RTTI Regional Characteristics
  • Navigation System Evolution
  • Market Landscape - Key Findings and Future Outlook

  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Methodology
  • Product Segmentation
  • Product Definitions

  • Key Megatrends Impacting Infotainment and Navigation
  • Trends Impact on the Automotive Navigation
  • Futuristic Navigation - Contextual and Personalisation
  • New Revenue Streams through Location-based Services
  • Use of AI For Navigation
  • Integration of Voice Assistant into Navigation Systems
  • Integration of AR in Navigation Systems
  • Impact of Android Auto and Apple CarPlay on IVI Navigation
  • Smart Embedded IVIs to Challenge Apple CarPlay and Android Auto
  • HD Mapping Update 2018

  • Forecast and Outlook
  • Market Landscape - Outlook for 2025
  • Forecast Notes

  • TomTom
  • HERE Technologies
  • NavInfo

  • Supplier Overview
  • Continental
  • Harman
  • Mitsubishi Electric
  • Delphi
  • Panasonic
  • Robert Bosch

  • OEM Navigation Services Landscape
  • Ford Infotainment Costs and Features
  • Renault Nissan
  • Cost of NissanConnect Packages
  • JLR Navigation Solutions
  • JLR Infotainment Services
  • Groupe PSA Navigation Solutions
  • Groupe PSA Connected Navigation Services
  • BMW iDrive Connected Services
  • GM Navigation Solutions
  • GM OnStar Packages and Services
  • Honda Navigation Solutions
  • Honda Navigation Subscription Costs
  • Hyundai Navigation Solutions
  • Hyundai Infotainment Package Services
  • Toyota Navigation Solutions
  • Cost of Toyota Entune 3.0 Services
  • FCA Navigation Solutions

  • Navigation Solutions - Global Opportunity
  • Strategic Imperatives for Success and Growth

  • The Last Word - Three Big Predictions
  • Legal Disclaimer

  • Acronyms
  • Market Engineering Methodology
  • List of Exhibits

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Apple
  • BMW
  • Continental
  • Delphi
  • Ford
  • GM
  • Google Android
  • Groupe PSA
  • Harman
  • HERE Technologies
  • Honda
  • Hyundai
  • JLR
  • Mitsubishi Electric
  • NavInfo
  • Panasonic
  • Renault
  • Robert Bosch
  • Toyota
  • TomTom