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Mobile E-Commerce in Colombia

  • ID: 4750272
  • Report
  • March 2020
  • Region: Colombia
  • 4 pages
  • Euromonitor International
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The use of mobile phones continues to grow each year amongst the Colombian population, especially smartphones, which has reached over 100% penetration. This growth in user numbers confirms that the penetration of mobile communications in the country is nearing international standards, thanks to the rapid expansion of high-speed mobile.

The Mobile E-Commerce in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: E-Commerce.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Mobile E-Commerce in Colombia

About the Publisher
March 2020

List of Contents and Tables


Penetration of mobile communications in Colombia continues to grow
Beyond browsing, consumers increase use of smartphones for purchases
Payment security has improved, but some customers still prefer cash on delivery

Competitive Landscape
Increasing number of apps set to expand mobile e-commerce
Instant messaging and social networks are starting point for mobile e-commerce
Security of personal information needs to be ensured

Channel Data
Table 1 Mobile E-Commerce: Value 2014-2019
Table 2 Mobile E-Commerce: % Value Growth 2014-2019
Table 3 Mobile E-Commerce Forecasts: Value 2019-2024
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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