+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Paediatric Consumer Health in Austria

  • PDF Icon

    Report

  • 27 Pages
  • September 2025
  • Region: Austria
  • Euromonitor International
  • ID: 4750537
Value sales of paediatric consumer health increased in 2025, despite structural headwinds from a shrinking population of children in Austria. Falling birth rates continued to limit the pool of potential users, and many parents still preferred to consult a doctor first when ailments arose, which channelled some demand towards prescription options.

The Paediatric Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Smaller child population but steady self-care keeps demand resilient
  • Local trust gives Apomedica the lead while modernised heritage brands gain pace
  • Pharmacies dominate access as e-commerce expands with parent-friendly services
PROSPECTS AND OPPORTUNITIES
  • Steady demand despite a smaller child population
  • Incremental innovation and digital support rather than breakthroughs
  • Wellness habits, responsible claims and private label to shape the ceiling for growth
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN AUSTRIA
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources