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Vitamins in Turkey

  • ID: 4750549
  • Report
  • October 2019
  • Region: Turkey
  • 20 pages
  • Euromonitor International
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The vitamins category saw continued growth in 2019, underpinned by the health trend, and the increasing popularity of preventative measures. The majority of vitamins in Turkey continue to be presented in tablet, gel tablet and syrup formats, while the spray format exists at a marginal level. Although the cost of multivitamins is not typically reimbursed by the Turkish Government, some calcium D and vitamin A products are prescription-only.

The author's Vitamins in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Turkey

List of Contents and Tables
Headlines
Prospects
Consumer Desire To Avoid Illnesses Rather Than Treat Them Underpins Performance
Product Segmentation Increasingly Important
Media Coverage Raises Consumer Awareness
Competitive Landscape
Lower Prices Benefit Smaller Players, New Products Fail To Prevent Bayer's Share Loss
TV Advertising and Targeting of Healthcare Professionals Represent Key Promotional Strategies
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Economic, Environmental and Lifestyle Factors All Contribute To Market's Performance
Use of Technology and Stress Influence Demand
Consumers Increasingly Seek Out Peer Reviews Online
Chemists/pharmacies Lead Distribution, Sales Through Grocery Stores and Online Prohibited
Economic Recovery and Growing Number of Women in Formal Employment Set To Contribute To Future Demand Growth
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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