For many years vitamin volume sales had been in decline in Finland, but the arrival of COVID-19 has triggered a strong increase in purchases. Partly this has been because of stockpiling during the lockdown, but the strong spotlight on personal health brought about by the pandemic is engendering a longer-term change in consumer mindset.
The Vitamins in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The Vitamins in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS
2020 IMPACT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
2020 IMPACT
- Consumers intensify efforts to build up their immunity and bolster general health levels, jolted by COVID-19 arrival
- Stronger vitamin products are seen
- Challenges for leader Orion in a crowded category
- Sales set to normalise from 2022, while format and flavour development will deepen
- Specific positioning key to growth
- Streamlining needed frequently to stay in growth territory
- Table 1 Sales of Vitamins by Category: Value 2015-2020
- Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
- Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
- Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
- Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
- Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
- COVID-19 impact on consumer health
- COVID-19 country impact
- Company response
- Retailing shift
- What next for consumer health?
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
- Table 9 Life Expectancy at Birth 2015-2020
- Table 10 Sales of Consumer Health by Category: Value 2015-2020
- Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
- Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
- Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
- Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
- Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
Note: Product cover images may vary from those shown
