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Vitamins continued to experience decline in 2019 in both retail volume and current value terms. Although single vitamins, the largest category in volume terms, recorded a low decline, the increasingly mature multivitamins continued to suffer the most, with its higher value products having an overall negative impact. However, private label lines of multivitamins continued to emerge and gain share, which could attract more price-sensitive consumers who take these products daily.
The author's Vitamins in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
The author's Vitamins in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Finland
List of Contents and Tables
Headlines
Prospects
Despite Declining Demand Players Look To Combine Popular Vitamins
Single Vitamins Show Greater Promise
High Concentration Dosages Command Higher Prices
Competitive Landscape
Orion Retains Leadership Despite Mixed Performance
Gsk Consumer Healthcare Enters Vitamins Via Pfizer
Players Encouraged To Explore Innovative Formats and Flavours To Attract Consumers
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Stable Demand for Consumer Health As Consumers Increasingly Look To Self-care and Prevention
Ongoing Debate Over Restrictive OTC Environment Could Lead To Opening Up of Distribution
Orion Holds Fragile Lead Over Fragmented Consumer Health, While Gsk Consumer Healthcare Vastly Improves Share Through Pfizer Deal
Modern Grocery Retailers and Internet Retailing Continue To Gain Share From Leading Distribution Channel Chemists/pharmacies
Positive Performance for Consumer Health Despite A Not So Optimistic Economic Outlook
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
List of Contents and Tables
Headlines
Prospects
Despite Declining Demand Players Look To Combine Popular Vitamins
Single Vitamins Show Greater Promise
High Concentration Dosages Command Higher Prices
Competitive Landscape
Orion Retains Leadership Despite Mixed Performance
Gsk Consumer Healthcare Enters Vitamins Via Pfizer
Players Encouraged To Explore Innovative Formats and Flavours To Attract Consumers
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Stable Demand for Consumer Health As Consumers Increasingly Look To Self-care and Prevention
Ongoing Debate Over Restrictive OTC Environment Could Lead To Opening Up of Distribution
Orion Holds Fragile Lead Over Fragmented Consumer Health, While Gsk Consumer Healthcare Vastly Improves Share Through Pfizer Deal
Modern Grocery Retailers and Internet Retailing Continue To Gain Share From Leading Distribution Channel Chemists/pharmacies
Positive Performance for Consumer Health Despite A Not So Optimistic Economic Outlook
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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