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Vitamins in Finland

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    Report

  • 21 Pages
  • September 2025
  • Region: Finland
  • Euromonitor International
  • ID: 4750559
Value sales of vitamins saw a slight increase in Finland in 2025. The category is mature, and the moderate value growth in 2025 was driven primarily by new product formats priced at higher unit rates, since volume growth showed little potential. Among subcategories, less mature products such as vitamin A exhibited healthy growth, while established areas like vitamin C saw declining sales.

The Vitamins in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Innovation and multivitamin formats sustain value sales of vitamins
  • Local player Orion Oyj retains its leading position while Orkla Care gains ground
  • Variety stores gain momentum as competition intensifies in vitamin distribution
PROSPECTS AND OPPORTUNITIES
  • Moderate growth is expected, driven by premiumisation and evolving consumer preferences
  • Innovation is set to be driven by convenience, quality ingredients, and shifting consumer preferences
  • Economic recovery is set to boost demand for high-quality, clean label, and natural vitamin products
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2020-2025
  • Table 2 Sales of Vitamins by Category: % Value Growth 2020-2025
  • Table 3 Sales of Multivitamins by Positioning: % Value 2020-2025
  • Table 4 NBO Company Shares of Vitamins: % Value 2021-2025
  • Table 5 LBN Brand Shares of Vitamins: % Value 2022-2025
  • Table 6 Forecast Sales of Vitamins by Category: Value 2025-2030
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN FINLAND
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources