Vitamins in Finland - Research and Markets

After the significant gains experienced in 2020 as many consumers looked to vitamins, including vitamin C, to support their immune systems and protect themselves from COVID-19 and vitamin D, as there was some evidence that COVID-19 patients with higher levels of vitamin D recovered more quickly, the picture is expected to be different on 2021. Overall, current value sales will be unchanged and vitamin C is expected to register slight value growth.

The publisher's Vitamins in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage:

Multivitamins, Single Vitamins.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Vitamins market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sales stagnate after COVID-19 windfall
Challenges for leader Orion in a crowded category
Fierce competition as landscape matures

PROSPECTS AND OPPORTUNITIES

Expended growth potential
Shifting attitudes, but little change in demand
Vitamins combine rather than compete with lifestyle and dietary supplements

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2016-2021
Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

CONSUMER HEALTH IN FINLAND

EXECUTIVE SUMMARY

Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

OTC registration and classification