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Vitamins in Croatia

  • ID: 4750714
  • Report
  • October 2019
  • Region: Croatia
  • 19 pages
  • Euromonitor International
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Looking at the relationship between official Croatian institutions and the vitamins industry historically, it can be said that there is a wide range of competitors set against an overly strict regulatory system. The vast number of competitors, which, due to increasing competition sometimes may resort to unfair practices, has prompted official agencies to take a tough stand on them.

The author's Vitamins in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Croatia

List of Contents and Tables
Headlines
Prospects
Institutions Frown Upon Unsubstantiated Claims
Multivitamins Have A Slight Lead in Terms of Format
Poor Nutrition and Stress Are the Main Drivers of Demand
Competitive Landscape
Strong Presence of Domestic Players
Multinational Brands Produced on Location
Private Label Underperforming
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Still Plenty of Room for Growth
General Improvement in the Economy Supports Sales of Consumer Health Products
Pliva Hrvatska Maintains Its Lead
Liberalisation of the Market Still Just A Wish
the Future Likely To Be Shaped by Legislation
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
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