According to the publisher, the gift card industry in South Africa is expected to grow by 9.9% on annual basis to reach US$1.2 billion in 2023. In value terms, the gift card market in South Africa has recorded a CAGR of 11.0% during 2018-2022.
The gift card industry in South Africa will continue to grow over the forecast period and is expected to record a CAGR of 9.8% during 2023-2027. Gift card market in the South Africa will increase from US$1.1 billion in 2022 to reach US$1.8 billion by 2027.
Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at South Africa level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
The gift card industry in South Africa will continue to grow over the forecast period and is expected to record a CAGR of 9.8% during 2023-2027. Gift card market in the South Africa will increase from US$1.1 billion in 2022 to reach US$1.8 billion by 2027.
Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at South Africa level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
Scope
Total Spend on Gifts in South Africa
- By Consumer Segment (Retail and Corporate)
- By Product Categories (13 Segments)
- By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in South Africa
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Gift Card Market Size by Consumer Segment in South Africa
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in South Africa
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
- By Company Size
Gift Card Market Size by Retail Consumer in South Africa
- By Functional Attribute
- By Occasion
- Festivals & Special Celebration Days
- Milestone Celebration
- Self-Use
- Other
- Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in South Africa
- Consumer Purchase Behaviour
- Gift Card Buyer by Age Group
- Gift Card Buyer by Income Level
- Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in South Africa
- By Functional Attribute
- By Occasion
- Employee Incentive
- Sales Incentive
- Consumer Incentive
- By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in South Africa
- Food & Beverage
- Health, Wellness & Beauty
- Apparel, Footwear & Accessories
- Books & Media Products
- Consumer Electronics
- Restaurants & Bars
- Toys, Kids, and Babies
- Jewelry
- Sporting Goods
- Home & Kitchen Accessories & Appliances
- Travel
- Entertainment & Gaming
- Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in South Africa
- Ecommerce & Department Stores
- Restaurants & Bars
- Supermarket, Hypermarket, Convenience Store
- Entertainment & Gaming
- Specialty Stores
- Health & Wellness
- Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in South Africa
- Gift Card Online Sales
- Gift Card Offline Sales
- 1st Party Sales
- 3rd Party Sales
- Sales Uplift
Reasons to buy
- In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2018-2027) for gift cards and incentive cards in South Africa.
- Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
- Get insights into consumer attitude and behaviour in South Africa: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
- Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
- Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.
Frequently Asked Questions about the South African Gift Card and Incentive Card Market
What is the estimated value of the South African Gift Card and Incentive Card Market?
What is the growth rate of the South African Gift Card and Incentive Card Market?
What is the forecasted size of the South African Gift Card and Incentive Card Market?
Who are the key companies in the South African Gift Card and Incentive Card Market?
| Report Attribute | Details |
|---|---|
| No. of Pages | 268 |
| Published | August 2023 |
| Forecast Period | 2023 - 2027 |
| Estimated Market Value ( USD | $ 1.22 Billion |
| Forecasted Market Value ( USD | $ 1.77 Billion |
| Compound Annual Growth Rate | 9.8% |
| Regions Covered | South Africa |
| No. of Companies Mentioned | 5 |
Table of Contents
1 About this Report
2 South Africa Total Gift Spend Analyzer
3 South Africa Retail Consumer Gift Spend Analyzer
4 South Africa Corporate Consumer Gift Spend Analyzer
5 South Africa Gift Card Spend Analyzer
6 South Africa Digital Gift Card Spend Analyzer
7 South Africa Gift Card Spend Share by Demographics and Purchase Behaviour
8 South Africa Retail Consumer Gift Card Spend Analyzer
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
10 South Africa Retail Consumer Gift Card Spend Analysis by Occasion
11 South Africa Corporate Consumer Gift Card Spend Analyzer
12 South Africa Corporate Consumer Gift Card Spend Analysis by Functional Attribute
13 South Africa Corporate Consumer Gift Card Spend Analysis by Occasion
14 South Africa Corporate Consumer Gift Card Spend Analysis by Company Size
15 South Africa Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
16 South Africa Gift Card Spend Analysis by Distribution Channel
17 South Africa Gift Card Spend Analysis by Retail Sector
18 South Africa Retail Consumer Gift Card Spend Analysis by Retail Sector
19 South Africa Corporate Consumer Gift Card Spend Analysis by Retail Sector
Companies Mentioned
- Shoprite Holdings Ltd
- Pick 'n' Pay Stores Ltd
- Internationale Spar Centrale BV
- Wal-Mart Stores Inc
- Woolworths Holdings Ltd (South Africa)
Methodology
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