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United States Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020

  • ID: 4751513
  • Report
  • June 2020
  • Region: United States
  • 120 pages
  • PayNXT360
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FEATURED COMPANIES

  • Albertson's Inc
  • Best Buy Co Inc
  • Dollar General Corp
  • Home Depot Inc, The
  • Macys Inc
  • Sears Holdings Corp
  • MORE
Report Description

This report details the impact of economic slowdown along with change in business and consumer sentiment due to disruption caused by Covid-19 outbreak on gift card industry in the United States.

Historically, the gift card market in the United States has recorded a steady growth with a CAGR of 11.7% during 2015-2019. However, According to the Q2 2020 Global Gift Card Survey, gift card market in United States is expected to be impacted across retail and corporate segments due to disruption caused by Covid-19 outbreak.

Though growth of gift card industry will be impacted due to pandemic, there are certain segments such as self-use which will gain significant market share. Adoption of e-Gift cards is also expected to increase significantly over the next 4-6 quarters. There are interesting trends emerging across various segments, which are expected to fundamentally reshape gift card industry dynamics.

Despite near-term challenges, medium to long term growth story of gift cards in United States remains strong. The gift card industry in United States will continue to grow over the forecast period and is expected to record a CAGR of 9.2% during 2020-2024. The gift card market in the country will increase from US$ 163,050.7 million in 2019 to reach US$ 221,146.6 million by 2024.

The market growth can be primarily attributed to the rising adoption of gift cards by the millennials, expansion of digital gift cards, rising ecommerce, and increasing demand for cryptocurrencies in the US.

Though growth has been impacted overall, there are sectors across both retail and corporate segments which will drive growth and mark a fundamental shift in terms of gift card usage. Moreover, though overall growth will remain subdued in 2020, the gift card industry in the US is expected to represent a bright spot in overall US economy.

Growth of e-commerce industry is one of the factors driving the growth of the gift card market in the country. Despite a slowdown in 2020, the author expects growth momentum to continue over the forecast period as fundamental value proposition of gift cards remain strong.

According to the author, millennials and Gen Z consumers are driving the gift card market growth in the US. With increasing purchasing power these demographic segments are creating demand for gift cards for self-use and for gifting purposes. Moreover, these consumer segments have more affinity towards digital gift cards than physical gift cards. This is primarily due to growing smartphone penetration and ease of managing digital gift cards through digital wallets and mobile applications. Therefore, leading gift card providers are focusing more on offering digital gift cards to target these consumers. Leading gift card providers such as Apple, Google, Starbucks, and Amazon offer digital gift cards in the US.

Holiday seasons are one of the biggest contributors to the sales of gift cards in the US. Thanksgiving, Christmas, and New Year holiday are the most popular festive seasons where gift cards are used for giving and receiving gifts in the country. According to the author, gift card, especially digital gift card category will record high growth as consumers move to online channel for retail purchases.

During 2020, adoption of digital or e-gift cards will increase, supported by current market scenario of social distancing which will enhance the value proposition of this segment. The digital or e-gift card segment has been posting strong growth in recent quarters and the author expects growth momentum to continue in the US over the forecast period. Being the largest e-commerce platform in the United States, Amazon gift cards are one of the most popular gifting options in the country.

Corporate spending on gift cards is expected to slow down considerably, reflecting overall economic sentiment. However, the author expects increased use of gift cards to offer rewards and incentives to employees.

Another emerging trend of freelancers accepting payments through gift cards for their services is also expected to support the growth of gift card market in the country. The gift card market growth is also expanding due to the rising trend of cryptocurrency trading. This trend is encouraging cryptocurrency players to launch new products in the market.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in United States. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.

The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.

Below is a summary of country level trend analyses covered across gift card segments:
  • Total gift market: This report provides detailed view of overall spend on gifts, broken down by retail and consumer segments. For both retail and consumer segments, this report provides a breakdown of spend on gifts by product categories (13 segments) and retail sectors (7 segments).
  • Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate – SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card (e-gift card), and market share by retail sectors.
  • Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Corporate incentive & loyalty cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in three categories – consumer incentive card, employee incentive card, and sales/partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).
  • Digital gift card (e-gift card) analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers. It also includes gift card spend by occasion (retail – festivals & special celebration days, milestone celebration, self-use, other; Corporate incentive cards –consumer incentive card, employee incentive card, and sales/partner incentive card). The report also includes digital gift card adoption by company size.
  • Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key KPIs related to gift card dynamics including spend by age, gender, and income level.
  • Retail spend: Breaks down retail spend across retail sectors (7 segments) to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
  • Market share by retailer: Provides market share of closed loop gift cards by key retailers in United States.
  • Distribution channel analysis: Provides market share by distribution channel – online vs offline sales and 1st party vs 3rd party sales (sales through outlet of other retailers).
Scope

Total Spend on Gifts in United States
  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in United States
  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards
Gift Card Market Size by Consumer Segment in United States
  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in United States
  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size
Gift Card Market Size by Retail Consumer in United States
  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in United States
  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in United States
  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business
  • Budget Allocation Trend for 2020
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in United States
  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in United States
  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in United States
  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
  • Wal-Mart Stores Inc
  • CVS Health Corp
  • Kroger Co
  • Amazon.com Inc
  • Walgreens Boots Alliance Inc
  • Target Corp
  • Costco Wholesale Corp
  • Albertson's Inc
  • Home Depot Inc, The
  • Best Buy Co Inc
  • Publix Super Markets Inc
  • Sears Holdings Corp
  • Rite Aid Crop
  • eBay Inc
  • Apple Inc
  • Macys Inc
  • Lowe's Cos Inc
  • HE Butt Grocery Co
  • TJX Cos Inc, The
  • Dollar General Corp
Reasons to Buy
  • In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2014-2023) for gift cards and incentive cards in United States.
  • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
  • Get insights into consumer attitude and behaviour in United States: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
  • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Albertson's Inc
  • Best Buy Co Inc
  • Dollar General Corp
  • Home Depot Inc, The
  • Macys Inc
  • Sears Holdings Corp
  • MORE
1 United States Total Gift Spend Analyzer
1.1 Total Spend on Gift by Value - Market Size and Forecast, 2015-2024
1.2 Total Spend on Gift by Volume - Market Size and Forecast, 2015-2024
1.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2015-2024
1.4 Gift Spend Market Size and Forecast Analysis by Product Category
1.5 Gift Spend Market Share Analysis by Product Category
1.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7 Total Gift Spend Market Share Analysis by Retail Sector

2 United States Retail Consumer Gift Spend Analyzer
2.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2015-2024
2.2 Retail Consumer Gift Spend Market Analysis by Volume, 2015-2024
2.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

3 United States Corporate Consumer Gift Spend Analyzer
3.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2015-2024
3.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2015-2024
3.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 United States Gift Card Spend Analyzer
4.1 Gift Card Spend Market Size and Forecast, 2015-2024
4.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2015-2024
4.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2015-2024
4.4 Gift Card Spend Market Share Analysis by Consumer Segment
4.5 Gift Card Spend Market Share Analysis by Functional Attribute
4.6 Digital Gift Card Spend Market Size and Forecast, 2015-2024

5 United States Digital Gift Card Spend Analyzer
5.1 Digital Gift Card Market Size and Forecast, 2015-2024
5.2 Digital Gift Card Penetration by Occasion, 2015-2024
5.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2015-2024
5.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2015-2024
5.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2015-2024
5.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2015-2024
5.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8 Large Enterprise Segment Digital Gift Card Spend Analysis
5.9 Mid-Tier Segment Digital Gift Card Spend Analysis
5.10 Small Scale Segment Digital Gift Card Spend Analysis

6 United States Gift Card Spend Analysis by City Type
6.1 Gift Card Spend Market Share Analysis by City Type
6.2 Tier 1 Cities Segment - Gift Card Spend Market Size and Forecast, 2015-2024
6.3 Tier 2 Cities Segment - Gift Card Spend Market Size and Forecast, 2015-2024
6.4 Tier 3 Cities Segment - Gift Card Spend Market Size and Forecast, 2015-2024

7 United States Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 United States Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2015-2024
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2015-2024
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2015-2024

9 United States Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2015-2024
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2015-2024
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2015-2024
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 United States Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2015-2024
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2015-2024
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2015-2024
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2015-2024
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2015-2024

11 United States Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2015-2024
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2015-2024
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2015-2024

12 United States Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2015-2024
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2015-2024
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2015-2024
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 United States Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2015-2024
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2015-2024
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive , 2015-2024
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2015-2024

14 United States Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2015-2024
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2015-2024
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2015-2024

15 United States Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 United States Gift Card Spend Analysis by Distribution Channel
16.1 Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024
16.2 Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024
16.3 Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024
16.4 Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2015-2024

17 United States Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2015-2024
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector
17.4 Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2015-2024
17.5 Restaurants & Bars Gift Card Spend Market Size and Forecast, 2015-2024
17.6 Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2015-2024
17.7 Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2015-2024
17.8 Specialty Stores Gift Card Spend Market Size and Forecast, 2015-2024
17.9 Health & Wellness Gift Card Spend Market Size and Forecast, 2015-2024
17.10 Travel Gift Card Spend Market Size and Forecast, 2015-2024

18 United States Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2015-2024
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.3 Retail Consumer - Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2015-2024
18.4 Retail Consumer - Restaurants & Bars Gift Card Spend Market Size and Forecast, 2015-2024
18.5 Retail Consumer - Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2015-2024
18.6 Retail Consumer - Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2015-2024
18.7 Retail Consumer - Specialty Stores Gift Card Spend Market Size and Forecast, 2015-2024
18.8 Retail Consumer - Health & Wellness Gift Card Spend Market Size and Forecast, 2015-2024
18.9 Retail Consumer - Travel Gift Card Spend Market Size and Forecast, 2015-2024

19 United States Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2015-2024
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
19.3 Corporate Consumer - Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2015-2024
19.4 Corporate Consumer - Restaurants & Bars Gift Card Spend Market Size and Forecast, 2015-2024
19.5 Corporate Consumer - Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2015-2024
19.6 Corporate Consumer - Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2015-2024
19.7 Corporate Consumer - Specialty Stores Gift Card Spend Market Size and Forecast, 2015-2024
19.8 Corporate Consumer - Health & Wellness Gift Card Spend Market Size and Forecast, 2015-2024
19.9 Corporate Consumer - Travel Gift Card Spend Market Size and Forecast, 2015-2024

20 United States Closed Loop Gift Card Market Share Analysis by Top Retailers
Note: Product cover images may vary from those shown
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  • Wal-Mart Stores Inc
  • CVS Health Corp
  • Kroger Co
  • Amazon.com Inc
  • Walgreens Boots Alliance Inc
  • Target Corp
  • Costco Wholesale Corp
  • Albertson's Inc
  • Home Depot Inc, The
  • Best Buy Co Inc
  • Publix Super Markets Inc
  • Sears Holdings Corp
  • Rite Aid Crop
  • eBay Inc
  • Apple Inc
  • Macys Inc
  • Lowe's Cos Inc
  • HE Butt Grocery Co
  • TJX Cos Inc, The
  • Dollar General Corp
Note: Product cover images may vary from those shown
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