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India Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Spend Analysis by Digital / e-Gift Card, Retail and Corporate Consumers, Top Retailers, Distribution Channel, Occasions, and Demographics - Jan 2021 Update

  • ID: 4751523
  • Report
  • February 2021
  • Region: India
  • PayNXT360

FEATURED COMPANIES

  • Aditya Birla Group
  • Amazon.com Inc
  • Future Group
  • K Raheja Corp
  • Reliance Group
  • Tata Group
  • MORE
The Indian gift card market has recorded a strong growth in the recent years across retail and corporate consumer segments. There is participation across various retail sectors and increased adoption has attracted travel companies, OTT and content platforms, as well as mobile payment providers.



The country has faced strict lockdown since March 2020 due to coronavirus outbreak. The socio-economic environment was negatively impacted due to COVID-19, which has led to fewer celebrations and gifting. However, the pandemic had a positive impact on e-commerce, a trend which is expected to remain the same over the coming quarters. This has also positively impacted the gift card market.

Moreover, amidst the pandemic, digital gift cards are gaining popularity in India as consumers are looking for safe and convenient gifting options. The sales of digital gift cards improved significantly in 2020, as compared to 2019 with gift cards from e-commerce ventures recording strong growth. As per Qwikcilver, an end-to-end gift card service provider, e-gift cards have seen massive adoption in India in the recent times, with corporates choosing e-gifting to engage with partners and employees in the COVID times. According to the publisher's Q4 2020 Global Gift Card Survey, e-gift cards accounted for nearly half the market share in 2020, indicating consumer preference towards digital gift cards. Moreover, in terms of segment-wise average load value of gift cards, jewellery gift cards held the most amount of value.

Also, OTT and content platforms such as SonyLiv and Zee5 have been offering discount of about 50% & 25%, respectively, on gift cards. The trend is visible across OTT and content platforms. Moreover, travel companies such as Makemytrip, and Yatra are also strongly focusing on sale digital gift cards. Apart from gift cards, Cleartrip, Thomas Cook, and Ola are offering discounts of upto 10% for staycations, short trips, and workations. In the food and beverage space, to attract customers, Pizza Hut, Starbucks, Dominos, Chaayos, and KFC in metro cities are offering gift cards with attractive discounts.
  • Online payment systems and digital wallet platforms such as Google Pay launched Woohoo digital gift card store in December 2020, a marketplace for users to send and receive gift cards. As an opening offer, Woohoo is providing up to INR 500 cashback for users buying gift cards via Google Pay.
  • In the corporate segment, the demand for gift cards have risen as employees prefer to receive incentives and rewards in form of digital gift cards instead of traditional merchandise due to the flexibility it offers.
According to the publisher's Q4 2020 Global Gift Card Survey, gift card industry in India is expected to grow by 22.1% on annual basis to reach US$ 5533.7 million in 2021. Despite near-term challenges in 2021, medium to long term growth story of gift cards in India remains strong. The gift card industry in India is expected to grow steadily in H1 2021 and record a strong growth in H2 2021. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 18.4% during 2021-2025. The gift card market in the country will increase from US$ 4533.7 million in 2020 to reach US$ 10869.3 million by 2025.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in India. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.

The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.

Below is a summary of country level trend analyses covered across gift card segments:
  • Total gift market: This report provides detailed view of overall spend on gifts, broken down by retail and consumer segments. For both retail and consumer segments, this report provides a breakdown of spend on gifts by product categories (13 segments) and retail sectors (7 segments).
  • Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate - SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card (e-gift card), and market share by retail sectors.
  • Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Corporate incentive & loyalty cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in three categories - consumer incentive card, employee incentive card, and sales/partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).
  • Digital gift card (e-gift card) analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers. It also includes gift card spend by occasion (retail - festivals & special celebration days, milestone celebration, self-use, other; Corporate incentive cards -consumer incentive card, employee incentive card, and sales/partner incentive card). The report also includes digital gift card adoption by company size.
  • Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key KPIs related to gift card dynamics including spend by age, gender, and income level.
  • Retail spend: Breaks down retail spend across retail sectors (7 segments) to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
  • Market share by retailer: Provides market share of closed loop gift cards by key retailers in India.
  • Distribution channel analysis: Provides market share by distribution channel - online vs offline sales and 1st party vs 3rd party sales (sales through outlet of other retailers).
Scope

Total Spend on Gifts in India
  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in India
  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards
Gift Card Market Size by Consumer Segment in India
  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in India
  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size
Gift Card Market Size by Retail Consumer in India
  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in India
  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in India
  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business
  • Budget Allocation Trend for 2021
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in India
  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in India
  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in India
  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
  • Flipkart Online Services Pvt Ltd
  • Tata Group
  • Future Group
  • Reliance Group
  • Amazon.com Inc
  • Aditya Birla Group
  • K Raheja Corp
Reasons to Buy
  • In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2016-2025) for gift cards and incentive cards in India.
  • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
  • Get insights into consumer attitude and behaviour in India: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
  • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Aditya Birla Group
  • Amazon.com Inc
  • Future Group
  • K Raheja Corp
  • Reliance Group
  • Tata Group
  • MORE
1 India Total Gift Spend Analyzer
1.1 Total Spend on Gift by Value - Market Size and Forecast, 2016-2025
1.2 Total Spend on Gift by Volume - Market Size and Forecast, 2016-2025
1.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2016-2025
1.4 Gift Spend Market Size and Forecast Analysis by Product Category
1.5 Gift Spend Market Share Analysis by Product Category
1.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7 Total Gift Spend Market Share Analysis by Retail Sector

2 India Retail Consumer Gift Spend Analyzer
2.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2016-2025
2.2 Retail Consumer Gift Spend Market Analysis by Volume, 2016-2025
2.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

3 India Corporate Consumer Gift Spend Analyzer
3.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2016-2025
3.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2016-2025
3.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 India Gift Card Spend Analyzer
4.1 Gift Card Spend Market Size and Forecast, 2016-2025
4.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2016-2025
4.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2016-2025
4.4 Gift Card Spend Market Share Analysis by Consumer Segment
4.5 Gift Card Spend Market Share Analysis by Functional Attribute
4.6 Digital Gift Card Spend Market Size and Forecast, 2016-2025

5 India Digital Gift Card Spend Analyzer
5.1 Digital Gift Card Market Size and Forecast, 2016-2025
5.2 Digital Gift Card Penetration by Occasion, 2016-2025
5.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2016-2025
5.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2016-2025
5.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2016-2025
5.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2016-2025
5.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8 Large Enterprise Segment Digital Gift Card Spend Analysis
5.9 Mid-Tier Segment Digital Gift Card Spend Analysis
5.10 Small Scale Segment Digital Gift Card Spend Analysis

6 India Gift Card Spend Analysis by City Type
6.1 Gift Card Spend Market Share Analysis by City Type
6.2 Tier 1 Cities Segment - Gift Card Spend Market Size and Forecast, 2016-2025
6.3 Tier 2 Cities Segment - Gift Card Spend Market Size and Forecast, 2016-2025
6.4 Tier 3 Cities Segment - Gift Card Spend Market Size and Forecast, 2016-2025

7 India Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 India Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2016-2025
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2016-2025
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2016-2025

9 India Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2016-2025
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2016-2025
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2016-2025
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 India Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2016-2025
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2016-2025
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2016-2025
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2016-2025
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2016-2025

11 India Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2016-2025
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2016-2025
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2016-2025

12 India Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2016-2025
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2016-2025
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2016-2025
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 India Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2016-2025
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2016-2025
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive , 2016-2025
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2016-2025

14 India Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2016-2025
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2016-2025
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2016-2025

15 India Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 India Gift Card Spend Analysis by Distribution Channel
16.1 Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2016-2025
16.2 Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2016-2025
16.3 Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2016-2025
16.4 Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2016-2025

17 India Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2016-2025
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector
17.4 Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2016-2025
17.5 Restaurants & Bars Gift Card Spend Market Size and Forecast, 2016-2025
17.6 Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2016-2025
17.7 Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2016-2025
17.8 Specialty Stores Gift Card Spend Market Size and Forecast, 2016-2025
17.9 Health & Wellness Gift Card Spend Market Size and Forecast, 2016-2025
17.10 Travel Gift Card Spend Market Size and Forecast, 2016-2025

18 India Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2016-2025
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.3 Retail Consumer - Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2016-2025
18.4 Retail Consumer - Restaurants & Bars Gift Card Spend Market Size and Forecast, 2016-2025
18.5 Retail Consumer - Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2016-2025
18.6 Retail Consumer - Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2016-2025
18.7 Retail Consumer - Specialty Stores Gift Card Spend Market Size and Forecast, 2016-2025
18.8 Retail Consumer - Health & Wellness Gift Card Spend Market Size and Forecast, 2016-2025
18.9 Retail Consumer - Travel Gift Card Spend Market Size and Forecast, 2016-2025

19 India Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2016-2025
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
19.3 Corporate Consumer - Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2016-2025
19.4 Corporate Consumer - Restaurants & Bars Gift Card Spend Market Size and Forecast, 2016-2025
19.5 Corporate Consumer - Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2016-2025
19.6 Corporate Consumer - Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2016-2025
19.7 Corporate Consumer - Specialty Stores Gift Card Spend Market Size and Forecast, 2016-2025
19.8 Corporate Consumer - Health & Wellness Gift Card Spend Market Size and Forecast, 2016-2025
19.9 Corporate Consumer - Travel Gift Card Spend Market Size and Forecast, 2016-2025

20 India Closed Loop Gift Card Market Share Analysis by Top Retailers
Note: Product cover images may vary from those shown
  • Flipkart Online Services Pvt Ltd
  • Tata Group
  • Future Group
  • Reliance Group
  • Amazon.com Inc
  • Aditya Birla Group
  • K Raheja Corp
Note: Product cover images may vary from those shown

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