According to the publisher, the gift card industry in the country is expected to grow by 10.9% on annual basis to reach US$16.1 billion in 2024.
The gift card industry in Germany will continue to grow over the forecast period and is expected to record a CAGR of 8.3% during 2024-2028. Gift card market in the country will increase from US$14.6 billion in 2023 to reach US$22.2 billion by 2028.
The gift card industry is expected to record steady growth over the medium term in Germany. The launch of new products, including from domestic and global firms, will support the growth of the gift card market in 2024. Additionally, the revival in the e-commerce market will also aid the adoption of the payment tool in the German market over the medium term. Overall, the publisher maintains a positive growth outlook for the gift card market in Germany over the next three to four years.
Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
2. Milestone Celebration
3. Self-Use
4. Other
2. Sales Incentive
3. Consumer Incentive
The gift card industry in Germany will continue to grow over the forecast period and is expected to record a CAGR of 8.3% during 2024-2028. Gift card market in the country will increase from US$14.6 billion in 2023 to reach US$22.2 billion by 2028.
The gift card industry is expected to record steady growth over the medium term in Germany. The launch of new products, including from domestic and global firms, will support the growth of the gift card market in 2024. Additionally, the revival in the e-commerce market will also aid the adoption of the payment tool in the German market over the medium term. Overall, the publisher maintains a positive growth outlook for the gift card market in Germany over the next three to four years.
Meta launched its Quest gift cards in Germany
Meta, in 2023, expanded the presence of its Quest gift cards across several international markets, including in Germany. The gift cards were initially launched for consumers in the United States in October 2022. The firm has now made the payment tool available in markets like the United Kingdom, France, and Germany. These gift cards come with unlimited validity. In addition to this, Meta is ensuring that the games purchased with these gift cards are transferrable between headsets.The recovery in the German e-commerce market is expected to support the growth of the gift card sector
The e-commerce market is poised to grow at a steady rate over the medium term in Germany. The pandemic-driven shopping behavior has resulted in more and more retailers expanding online activities. The publisher expects this trend to continue further in the German market in 2024. Although online product spending has declined significantly over the last 12 months, due to higher inflation and lower willingness to spend on non-essentials, the market is expected to stabilize over the next few quarters. The resumption of growth in online spending will, therefore, also provide growth support to the German gift card industry over the medium term.Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
Scope
Total Spend on Gifts in Germany
- By Consumer Segment (Retail and Corporate)
- By Product Categories (13 Segments)
- By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Germany
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Gift Card Market Size by Consumer Segment in Germany
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Germany
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
- By Company Size
Gift Card Market Size by Retail Consumer in Germany
- By Functional Attribute
- By Occasion
2. Milestone Celebration
3. Self-Use
4. Other
- Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Germany
- Consumer Purchase Behaviour
- Gift Card Buyer by Age Group
- Gift Card Buyer by Income Level
- Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Germany
- By Functional Attribute
- By Occasion
2. Sales Incentive
3. Consumer Incentive
- By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Germany
- Food & Beverage
- Health, Wellness & Beauty
- Apparel, Footwear & Accessories
- Books & Media Products
- Consumer Electronics
- Restaurants & Bars
- Toys, Kids, and Babies
- Jewelry
- Sporting Goods
- Home & Kitchen Accessories & Appliances
- Travel
- Entertainment & Gaming
- Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Germany
- Ecommerce & Department Stores
- Restaurants & Bars
- Supermarket, Hypermarket, Convenience Store
- Entertainment & Gaming
- Specialty Stores
- Health & Wellness
- Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Germany
- Gift Card Online Sales
- Gift Card Offline Sales
- 1st Party Sales
- 3rd Party Sales
- Sales Uplift
Edeka Zentral AG & Co KG
Schwarz Beteiligungs GmbH
Aldi Group
Rewe Group
Amazon.com Inc
dm-Drogerie Markt GmbH & Co KG
Tengelmann Group, The
Dirk Rossmann KG
Globus Holding GmbH & Co
Inter Ikea Systems BV
H&M Hennes & Mauritz AB
Gift Card Sales Estimates by Key RetailersReasons to buy
- In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2019-2028) for gift cards and incentive cards in Germany.
- Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
- Get insights into consumer attitude and behaviour in Germany: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
- Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
- Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.
Table of Contents
1 About this Report
2 Germany Total Gift Spend Analyzer
3 Germany Retail Consumer Gift Spend Analyzer
4 Germany Corporate Consumer Gift Spend Analyzer
5 Germany Gift Card Spend Analyzer
6 Germany Digital Gift Card Spend Analyzer
7 Germany Gift Card Spend Share by Demographics and Purchase Behaviour
8 Germany Retail Consumer Gift Card Spend Analyzer
9 Germany Retail Consumer Gift Card Spend Analysis by Functional Attribute, 2019-2028
10 Germany Retail Consumer Gift Card Spend Analysis by Occasion
11 Germany Corporate Consumer Gift Card Spend Analyzer
12 Germany Corporate Consumer Gift Card Spend Analysis by Functional Attribute
13 Germany Corporate Consumer Gift Card Spend Analysis by Occasion
14 Germany Corporate Consumer Gift Card Spend Analysis by Company Size
15 Germany Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
16 Germany Gift Card Spend Analysis by Distribution Channel
17 Germany Gift Card Spend Analysis by Retail Sector
18 Germany Retail Consumer Gift Card Spend Analysis by Retail Sector
19 Germany Corporate Consumer Gift Card Spend Analysis by Retail Sector
Companies Mentioned
- Edeka
- Aldi
- Lidl
- REWE
- Kaufland
- Amazon
- Netto Marken
- Penny
- dm
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 268 |
Published | February 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 16.1 Billion |
Forecasted Market Value ( USD | $ 22.2 Billion |
Compound Annual Growth Rate | 8.3% |
Regions Covered | Germany |
No. of Companies Mentioned | 9 |