According to the publisher, the gift card industry in Turkey is expected to grow by 9.4% on annual basis to reach US$2.0 billion in 2023. In value terms, the gift card market in Turkey has recorded a CAGR of 9.9% during 2018-2022.
The gift card industry in Turkey will continue to grow over the forecast period and is expected to record a CAGR of 10.0% during 2023-2027. Gift card market in the Turkey will increase from US$1.8 billion in 2022 to reach US$2.9 billion by 2027.
Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at Turkey level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
The gift card industry in Turkey will continue to grow over the forecast period and is expected to record a CAGR of 10.0% during 2023-2027. Gift card market in the Turkey will increase from US$1.8 billion in 2022 to reach US$2.9 billion by 2027.
Gift card market in 2022 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at Turkey level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
Scope
Total Spend on Gifts in Turkey
- By Consumer Segment (Retail and Corporate)
- By Product Categories (13 Segments)
- By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Turkey
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Gift Card Market Size by Consumer Segment in Turkey
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Turkey
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
- By Company Size
Gift Card Market Size by Retail Consumer in Turkey
- By Functional Attribute
- By Occasion
- Festivals & Special Celebration Days
- Milestone Celebration
- Self-Use
- Other
- Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Turkey
- Consumer Purchase Behaviour
- Gift Card Buyer by Age Group
- Gift Card Buyer by Income Level
- Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Turkey
- By Functional Attribute
- By Occasion
- Employee Incentive
- Sales Incentive
- Consumer Incentive
- By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Turkey
- Food & Beverage
- Health, Wellness & Beauty
- Apparel, Footwear & Accessories
- Books & Media Products
- Consumer Electronics
- Restaurants & Bars
- Toys, Kids, and Babies
- Jewelry
- Sporting Goods
- Home & Kitchen Accessories & Appliances
- Travel
- Entertainment & Gaming
- Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Turkey
- Ecommerce & Department Stores
- Restaurants & Bars
- Supermarket, Hypermarket, Convenience Store
- Entertainment & Gaming
- Specialty Stores
- Health & Wellness
- Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Turkey
- Gift Card Online Sales
- Gift Card Offline Sales
- 1st Party Sales
- 3rd Party Sales
- Sales Uplift
Reasons to buy
- In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2018-2027) for gift cards and incentive cards in Turkey.
- Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
- Get insights into consumer attitude and behaviour in Turkey: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
- Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
- Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.
Frequently Asked Questions about the Turkish Gift Card and Incentive Card Market
What is the estimated value of the Turkish Gift Card and Incentive Card Market?
What is the growth rate of the Turkish Gift Card and Incentive Card Market?
What is the forecasted size of the Turkish Gift Card and Incentive Card Market?
Who are the key companies in the Turkish Gift Card and Incentive Card Market?
Report Attribute | Details |
---|---|
No. of Pages | 268 |
Published | August 2023 |
Forecast Period | 2023 - 2027 |
Estimated Market Value ( USD | $ 1.98 Billion |
Forecasted Market Value ( USD | $ 2.9 Billion |
Compound Annual Growth Rate | 10.0% |
Regions Covered | Turkey |
No. of Companies Mentioned | 8 |
Table of Contents
1 About this Report
2 Turkey Total Gift Spend Analyzer
3 Turkey Retail Consumer Gift Spend Analyzer
4 Turkey Corporate Consumer Gift Spend Analyzer
5 Turkey Gift Card Spend Analyzer
6 Turkey Digital Gift Card Spend Analyzer
7 Turkey Gift Card Spend Share by Demographics and Purchase Behaviour
8 Turkey Retail Consumer Gift Card Spend Analyzer
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2018-2027
10 Turkey Retail Consumer Gift Card Spend Analysis by Occasion
11 Turkey Corporate Consumer Gift Card Spend Analyzer
12 Turkey Corporate Consumer Gift Card Spend Analysis by Functional Attribute
13 Turkey Corporate Consumer Gift Card Spend Analysis by Occasion
14 Turkey Corporate Consumer Gift Card Spend Analysis by Company Size
15 Turkey Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
16 Turkey Gift Card Spend Analysis by Distribution Channel
17 Turkey Gift Card Spend Analysis by Retail Sector
18 Turkey Retail Consumer Gift Card Spend Analysis by Retail Sector
19 Turkey Corporate Consumer Gift Card Spend Analysis by Retail Sector
Companies Mentioned
- BIM Birlesik Magazacilik AS
- Migros Tic AS
- LC Waikiki Magazacilik Hizemetleri Tic AS
- Koç Holding AS
- Teknosa Ic ve Dis Ticaret AS
- Carrefour SA
- A101 Yeni Magazacilik AS
- Yildiz Holding AS