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Australia Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020

  • ID: 4751534
  • Report
  • June 2020
  • Region: Australia
  • 120 pages
  • PayNXT360

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FEATURED COMPANIES

  • Aldi Group
  • Apple Inc
  • Chemist Warehouse Ltd
  • Chevron Corp
  • Costco Wholesale Corp
  • Good Guys Inc, The
  • MORE
Report Description

Australia has done well to contain the spread of Covid-19. As a result, the overall spend on gifting and gift card is likely to be less impacted, when compared with other similar economies. Gift cards have grown in popularity, use, and sophistication in Australia since first appearing in the country in the mid-1990s.

In value terms, the gift card market in Australia has recorded a CAGR of 15.9% during 2015–2019.The gift card industry in Australia will continue to grow over the forecast period and is expected to record a CAGR of 10.8% during 2020-2024. Gift card market in the country will increase from US$ 4,174.1 million in 2019 to reach US$ 6,698.6 million by 2024.

While the adoption of gift cards, especially digital gift cards or e-gift cards has been increasing in Australia over the last few years, the current economic and social scenario is expected to help the segment gain market share at a higher rate.

During the 2020 holiday season, Australian consumers spend on gift cards (as percentage of total spend on gifts) is expected to increase significantly, compared to same time last year. Online gift card sellers such as Prezee and the shopping centers are expected to record spikes in gift card sales.

Gift card drivers in Australia are pretty much in line with global trends. Uptick in gift cards in the country is driven by consumers facing indecision, time constraints, and choosing gift cards because of ease of use, and not wanting to buy unwanted presents. However, the current market disruption due to pandemic has resulted in gift cards increasingly becoming the preferred choice for Australians.

In 2019, gift cards in Australia experienced strong demand not just during the holidays, but year-round. Over the years, what began as gift vouchers and certificates has evolved into plastic and digital gift cards, as well as going beyond just consumer gifting purposes with companies using gift cards for promotions, corporate incentive programs, and marketing initiatives.

As for future innovation, the author expects to see gift cards integrated with mobile applications/wallets as well as a greater focus on using these cards to target teens, Gen-Z, and millennials consumer segments.

In terms of gift card legislation in Australia, as of November 1, 2019, businesses are required by law to ensure the gift cards they sell have a three-year expiry period. Non-compliance can result in penalties up to $30,000 under The Treasury Laws Amendment (Gift Cards) Act 2019.

This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Australia. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.

The report includes raw data along with structured dashboards, charts, and tables in an interactive Excel format.

Below is a summary of country level trend analyses covered across gift card segments:
  • Total gift market: This report provides detailed view of overall spend on gifts, broken down by retail and consumer segments. For both retail and consumer segments, this report provides a breakdown of spend on gifts by product categories (13 segments) and retail sectors (7 segments).
  • Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate – SMB, Mid-Tier, Large Enterprise), gifting occasion, digital gift card (e-gift card), and market share by retail sectors.
  • Details six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Corporate incentive & loyalty cards: This report provides detailed market dynamics of corporate incentive cards, broadly segmented in three categories – consumer incentive card, employee incentive card, and sales/partner incentive card. It details market size and forecast at category level, by functional attribute (open loop and closed loop), and by corporate consumer segments (small scale business, mid-size business, and enterprise business).
  • Digital gift card (e-gift card) analysis: Provides market size and forecast for digital gift cards, broken down by retail and corporate buyers. It also includes gift card spend by occasion (retail – festivals & special celebration days, milestone celebration, self-use, other; Corporate incentive cards –consumer incentive card, employee incentive card, and sales/partner incentive card). The report also includes digital gift card adoption by company size.
  • Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop gift and incentive card segments across consumer segments.
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key KPIs related to gift card dynamics including spend by age, gender, and income level.
  • Retail spend: Breaks down retail spend across retail sectors (7 segments) to provide detailed insights on consumer behaviour and changing dynamics of gift card spend.
  • Market share by retailer: Provides market share of closed loop gift cards by key retailers in Australia.
  • Distribution channel analysis: Provides market share by distribution channel – online vs offline sales and 1st party vs 3rd party sales (sales through outlet of other retailers).
Scope

Total Spend on Gifts in Australia
  • By Consumer Segment (Retail and Corporate)
  • By Product Categories (13 Segments)
  • By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Australia
  • Gross Load Value
  • Transaction Value
  • Unused Value
  • Average Value Per Transaction
  • Transaction Volume
  • Average Value of Card Purchased
  • Number of Cards
Gift Card Market Size by Consumer Segment in Australia
  • Retail Consumer
  • Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Australia
  • By Retail Consumer
  • By Retail Purchase Occasion
  • By Corporate Consumer
  • By Corporate Purchase Occasion
  • By Company Size
Gift Card Market Size by Retail Consumer in Australia
  • By Functional Attribute
  • By Occasion
  • Festivals & Special Celebration Days
  • Milestone Celebration
  • Self-Use
  • Other
  • Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Australia
  • Consumer Purchase Behaviour
  • Gift Card Buyer by Age Group
  • Gift Card Buyer by Income Level
  • Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Australia
  • By Functional Attribute
  • By Occasion
  • Employee Incentive
  • Sales Incentive
  • Consumer Incentive
  • By Scale of Business
  • Budget Allocation Trend for 2020
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Australia
  • Food & Beverage
  • Health, Wellness & Beauty
  • Apparel, Footwear & Accessories
  • Books & Media Products
  • Consumer Electronics
  • Restaurants & Bars
  • Toys, Kids, and Babies
  • Jewelry
  • Sporting Goods
  • Home & Kitchen Accessories & Appliances
  • Travel
  • Entertainment & Gaming
  • Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Australia
  • Ecommerce & Department Stores
  • Restaurants & Bars
  • Supermarket, Hypermarket, Convenience Store
  • Entertainment & Gaming
  • Specialty Stores
  • Health & Wellness
  • Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Australia
  • Gift Card Online Sales
  • Gift Card Offline Sales
  • 1st Party Sales
  • 3rd Party Sales
  • Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
Wesfarmers Ltd
Woolworths Ltd (Australia)
Metcash Ltd
Aldi Group
Harvey Norman Holdings Ltd
JB Hi-Fi Ltd
Myer LTd
Chemist Warehouse Ltd
Good Guys Inc, The
Apple Inc
Australian United Retailers Ltd
Dick Smith Electronics Pty Ltd
Australian Pharmaceutical Industries Ltd
Super Retail Group Ltd
Costco Wholesale Corp
Chevron Corp

Reasons to Buy
  • In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2014-2023) for gift cards and incentive cards in Australia.
  • Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
  • Get insights into consumer attitude and behaviour in Australia: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
  • Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
  • Distribution channel insights: Understand gift cards sales dynamics by channels – online vs offline and by 1st party vs 3rd party sales.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Aldi Group
  • Apple Inc
  • Chemist Warehouse Ltd
  • Chevron Corp
  • Costco Wholesale Corp
  • Good Guys Inc, The
  • MORE
1 Australia Total Gift Spend Analyzer
1.1 Total Spend on Gift by Value - Market Size and Forecast, 2015-2024
1.2 Total Spend on Gift by Volume - Market Size and Forecast, 2015-2024
1.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2015-2024
1.4 Gift Spend Market Size and Forecast Analysis by Product Category
1.5 Gift Spend Market Share Analysis by Product Category
1.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
1.7 Total Gift Spend Market Share Analysis by Retail Sector

2 Australia Retail Consumer Gift Spend Analyzer
2.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2015-2024
2.2 Retail Consumer Gift Spend Market Analysis by Volume, 2015-2024
2.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
2.4 Retail Consumer Gift Spend Market Share Analysis by Product Category
2.5 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.6 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector

3 Australia Corporate Consumer Gift Spend Analyzer
3.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2015-2024
3.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2015-2024
3.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
3.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector

4 Australia Gift Card Spend Analyzer
4.1 Gift Card Spend Market Size and Forecast, 2015-2024
4.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2015-2024
4.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2015-2024
4.4 Gift Card Spend Market Share Analysis by Consumer Segment
4.5 Gift Card Spend Market Share Analysis by Functional Attribute
4.6 Digital Gift Card Spend Market Size and Forecast, 2015-2024

5 Australia Digital Gift Card Spend Analyzer
5.1 Digital Gift Card Market Size and Forecast, 2015-2024
5.2 Digital Gift Card Penetration by Occasion, 2015-2024
5.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2015-2024
5.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2015-2024
5.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2015-2024
5.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2015-2024
5.7 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size
5.8 Large Enterprise Segment Digital Gift Card Spend Analysis
5.9 Mid-Tier Segment Digital Gift Card Spend Analysis
5.10 Small Scale Segment Digital Gift Card Spend Analysis

6 Australia Gift Card Spend Analysis by City Type
6.1 Gift Card Spend Market Share Analysis by City Type
6.2 Tier 1 Cities Segment - Gift Card Spend Market Size and Forecast, 2015-2024
6.3 Tier 2 Cities Segment - Gift Card Spend Market Size and Forecast, 2015-2024
6.4 Tier 3 Cities Segment - Gift Card Spend Market Size and Forecast, 2015-2024

7 Australia Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Age, Income, and Gender
7.2 Digital Gift Card Spend Share by Age, Income, and Gender
7.3 Gift Card Consumer Purchase Behaviour
7.4 Corporate Consumer Gift Card Spend by Company Type

8 Australia Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2015-2024
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2015-2024
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2015-2024

9 Australia Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2015-2024
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2015-2024
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2015-2024
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute

10 Australia Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2015-2024
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2015-2024
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2015-2024
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2015-2024
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2015-2024

11 Australia Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2015-2024
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2015-2024
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2015-2024

12 Australia Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2015-2024
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2015-2024
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2015-2024
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute

13 Australia Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2015-2024
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2015-2024
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive , 2015-2024
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2015-2024

14 Australia Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2015-2024
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2015-2024
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2015-2024

15 Australia Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute

16 Australia Gift Card Spend Analysis by Distribution Channel
16.1 Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024
16.2 Retail Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024
16.3 Corporate Consumer Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2015-2024
16.4 Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2015-2024

17 Australia Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2015-2024
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector
17.4 Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2015-2024
17.5 Restaurants & Bars Gift Card Spend Market Size and Forecast, 2015-2024
17.6 Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2015-2024
17.7 Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2015-2024
17.8 Specialty Stores Gift Card Spend Market Size and Forecast, 2015-2024
17.9 Health & Wellness Gift Card Spend Market Size and Forecast, 2015-2024
17.10 Travel Gift Card Spend Market Size and Forecast, 2015-2024

18 Australia Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2015-2024
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
18.3 Retail Consumer - Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2015-2024
18.4 Retail Consumer - Restaurants & Bars Gift Card Spend Market Size and Forecast, 2015-2024
18.5 Retail Consumer - Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2015-2024
18.6 Retail Consumer - Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2015-2024
18.7 Retail Consumer - Specialty Stores Gift Card Spend Market Size and Forecast, 2015-2024
18.8 Retail Consumer - Health & Wellness Gift Card Spend Market Size and Forecast, 2015-2024
18.9 Retail Consumer - Travel Gift Card Spend Market Size and Forecast, 2015-2024

19 Australia Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2015-2024
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
19.3 Corporate Consumer - Ecommerce & Department Stores Gift Card Spend Market Size and Forecast, 2015-2024
19.4 Corporate Consumer - Restaurants & Bars Gift Card Spend Market Size and Forecast, 2015-2024
19.5 Corporate Consumer - Supermarket, Hypermarket, Convenience Stores Gift Card Spend Market Size and Forecast, 2015-2024
19.6 Corporate Consumer - Entertainment & Gaming Gift Card Spend Market Size and Forecast, 2015-2024
19.7 Corporate Consumer - Specialty Stores Gift Card Spend Market Size and Forecast, 2015-2024
19.8 Corporate Consumer - Health & Wellness Gift Card Spend Market Size and Forecast, 2015-2024
19.9 Corporate Consumer - Travel Gift Card Spend Market Size and Forecast, 2015-2024

20 Australia Closed Loop Gift Card Market Share Analysis by Top Retailers
Note: Product cover images may vary from those shown
  • Wesfarmers Ltd
  • Woolworths Ltd (Australia)
  • Metcash Ltd
  • Aldi Group
  • Harvey Norman Holdings Ltd
  • JB Hi-Fi Ltd
  • Myer LTd
  • Chemist Warehouse Ltd
  • Good Guys Inc, The
  • Apple Inc
  • Australian United Retailers Ltd
  • Dick Smith Electronics Pty Ltd
  • Australian Pharmaceutical Industries Ltd
  • Super Retail Group Ltd
  • Costco Wholesale Corp
  • Chevron Corp
Note: Product cover images may vary from those shown

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