According to the publisher, the gift card industry in the country is expected to grow by 11.5% on annual basis to reach US$7.2 billion in 2024.
The gift card industry in Brazil will continue to grow over the forecast period and is expected to record a CAGR of 8.9% during 2024-2028. Gift card market in the country will increase from US$6.5 billion in 2023 to reach US$10.1 billion by 2028.
The gift card market is poised to record strong growth over the medium term in Brazil. Amid the rising adoption of the payment tool, providers are entering into strategic partnerships to launch new solutions and widen the distribution of their existing products. The trend is projected to continue further in Brazil in 2024, thus aiding the competitive landscape in the market.
Additionally, global gift card providers are also increasing their investment in the Brazilian market. The investment is part of the strategy to further strengthen their position in the fast-growing gift card market over the next three to four years. Overall, the publisher maintains a positive growth outlook for the Brazilian gift card industry from the short to medium-term perspective.
Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
2. Milestone Celebration
3. Self-Use
4. Other
2. Sales Incentive
3. Consumer Incentive
The gift card industry in Brazil will continue to grow over the forecast period and is expected to record a CAGR of 8.9% during 2024-2028. Gift card market in the country will increase from US$6.5 billion in 2023 to reach US$10.1 billion by 2028.
The gift card market is poised to record strong growth over the medium term in Brazil. Amid the rising adoption of the payment tool, providers are entering into strategic partnerships to launch new solutions and widen the distribution of their existing products. The trend is projected to continue further in Brazil in 2024, thus aiding the competitive landscape in the market.
Additionally, global gift card providers are also increasing their investment in the Brazilian market. The investment is part of the strategy to further strengthen their position in the fast-growing gift card market over the next three to four years. Overall, the publisher maintains a positive growth outlook for the Brazilian gift card industry from the short to medium-term perspective.
Givex Brasil reported strong growth on the back of new product launches and strategic partnerships in 2023
Amid the increasing adoption of gift cards in the Brazilian market, providers are experiencing strong growth period, and this trend is projected to continue further over the medium term in 2024. Firms like Givex Brasil have reported strong growth over the last 12 months. The firm, notably, entered into various strategic collaborations to launch new products and expand its distribution network.- Givex Brasil, for instance, partnered with leading jewelry brand Vivara to launch the brand’s e-gift solution in the GivexHub. Furthermore, the firm also entered into a collaboration with WeWork Brasil to develop its gift card program and distribute the digital gift cards in the GivexHub.
- The firm, in 2023, also secured a partnership with one of the leading hospitality chains. As a result, Givex Brasil has added more than 500 locations to its extensive network. As part of its collaboration with iFood, the firm has surpassed BRL 1.5 billion in gift card sales through GivexHub.
Global gift card providers have continued to increase their investment in the Brazilian market
With Brazilian offering a promising growth opportunity, global gift card providers are increasing their investment in the Latin American market to further strengthen their position in the region.- InComm Payments, the US-based one of the leading gift card providers globally, announced further investment in the Brazilian market in 2023. The investment is part of the firm’s strategy to further strengthen its position in the fast-growing Brazilian gift card industry. The firm, notably, is developing an IT hub in Brazil. The hub will focus on software development and quality assurance automation, among other things.
- Brazil has emerged as one of the strong focus markets for InComm Payments over the last decade. The strong banking system, coupled with a robust middle-class group, InComm Payments is seeing a strong growth opportunity in the retail, financial services, and mobile payment space. The firm, in 2020, also acquired gift card payment processor Todo Cartões.
Gift card market in 2023 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
Scope
Total Spend on Gifts in Brazil
- By Consumer Segment (Retail and Corporate)
- By Product Categories (13 Segments)
- By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Brazil
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Gift Card Market Size by Consumer Segment in Brazil
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Brazil
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
- By Company Size
Gift Card Market Size by Retail Consumer in Brazil
- By Functional Attribute
- By Occasion
2. Milestone Celebration
3. Self-Use
4. Other
- Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Brazil
- Consumer Purchase Behaviour
- Gift Card Buyer by Age Group
- Gift Card Buyer by Income Level
- Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Brazil
- By Functional Attribute
- By Occasion
2. Sales Incentive
3. Consumer Incentive
- By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers) in Brazil
- Food & Beverage
- Health, Wellness & Beauty
- Apparel, Footwear & Accessories
- Books & Media Products
- Consumer Electronics
- Restaurants & Bars
- Toys, Kids, and Babies
- Jewelry
- Sporting Goods
- Home & Kitchen Accessories & Appliances
- Travel
- Entertainment & Gaming
- Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Brazil
- Ecommerce & Department Stores
- Restaurants & Bars
- Supermarket, Hypermarket, Convenience Store
- Entertainment & Gaming
- Specialty Stores
- Health & Wellness
- Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Brazil
- Gift Card Online Sales
- Gift Card Offline Sales
- 1st Party Sales
- 3rd Party Sales
- Sales UpliftReasons to buy
- In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2019-2028) for gift cards and incentive cards in Brazil.
- Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
- Get insights into consumer attitude and behaviour in Brazil: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
- Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
- Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.
Table of Contents
1 About this Report
2 Brazil Total Gift Spend Analyzer
3 Brazil Retail Consumer Gift Spend Analyzer
4 Brazil Corporate Consumer Gift Spend Analyzer
5 Brazil Gift Card Spend Analyzer
6 Brazil Digital Gift Card Spend Analyzer
7 Brazil Gift Card Spend Share by Demographics and Purchase Behaviour
8 Brazil Retail Consumer Gift Card Spend Analyzer
9 Brazil Retail Consumer Gift Card Spend Analysis by Functional Attribute, 2019-2028
10 Brazil Retail Consumer Gift Card Spend Analysis by Occasion
11 Brazil Corporate Consumer Gift Card Spend Analyzer
12 Brazil Corporate Consumer Gift Card Spend Analysis by Functional Attribute
13 Brazil Corporate Consumer Gift Card Spend Analysis by Occasion
14 Brazil Corporate Consumer Gift Card Spend Analysis by Company Size
15 Brazil Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
16 Brazil Gift Card Spend Analysis by Distribution Channel
17 Brazil Gift Card Spend Analysis by Retail Sector
18 Brazil Retail Consumer Gift Card Spend Analysis by Retail Sector
19 Brazil Corporate Consumer Gift Card Spend Analysis by Retail Sector
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 268 |
Published | February 2024 |
Forecast Period | 2024 - 2028 |
Estimated Market Value ( USD | $ 7.2 Billion |
Forecasted Market Value ( USD | $ 10.1 Billion |
Compound Annual Growth Rate | 8.9% |
Regions Covered | Brazil |
No. of Companies Mentioned | 7 |