FEATURED COMPANIES
- Aldi Group
- Dagrofa ApS
- Edeka Zentral AG & Co KG
- Gruppo Eurospin
- Jysk Holding A/S
- Rewe Group
Gift card market in 2021 was driven a wide range of factors, which supported growth across retail and corporate segments. The primary factors included growth of ecommerce, increased adoption to incentivize employees working remotely, digital gifting, and initiatives undertaken by government, hospitality, and travel industries to revive growth. Though the gift card market was impacted due to COVID-19, the market is expected to bounce back in the coming quarters, especially in H1 2022.
Gift card industry in Europe has done well to withstand the impact of economic slowdown along with negative business and consumer sentiment due to disruption caused by Covid-19 outbreak.
Historically, the gift card market in Europe has recorded a steady growth with a CAGR of 8.6% during 2016-2020. According to the Q4 2021 Global Gift Card Survey, gift card industry in the country is expected to grow by 0.0% on annual basis to reach US$63755.6 million in 2022.
Despite near-term challenges in 2022, medium to long term growth story of gift cards in Europe remains strong. The gift card industry in Europe is expected to grow steadily in H1 2022 and record a strong growth in H2 2022. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 8.6% during 2022-2026. The gift card market in the country will increase from US$57753.7 million in 2021 to reach US$88747.1 million by 2026.
Despite the fact that the region went through many socio-economic challenges due to the coronavirus pandemic, the gift card market recorded stable growth in the last four to eight quarters. When key players were engaged in mergers and acquisitions to increase their market share, fintech startups were busy raising funds to offer niche products in the European gift cards market in the last 24 months.
In the midst of the growing adoption of cryptocurrencies among consumers in the country, gift card retailers are also innovating with their services by offering consumers a variety of different payment options, including cryptocurrencies. For instance,
As more and more consumers invest in cryptocurrencies, the publisher expects the adoption of gift cards to rise subsequently in the United Kingdom, as it is one of the most efficient and affordable ways to spend cryptocurrencies.
With the gift card industry in France expected to record robust growth over the next four to eight quarters, mergers and acquisition activities are also gaining rapid momentum. For instance,
The publisher further expects more mergers and acquisition activities in the gift card sector over the next four to eight quarters in France. This will further intensify competition and innovation in the French gift card industry.
Across Europe, the popularity of gift cards has increased over the last four to eight quarters. With consumers demanding innovative gift card solutions, Germany-based retailers are launching their gift cards for shoppers in other European countries. For instance,
This title from the publisher a bundled offering, comprising 1 regional and 15 country reports.
Regional Report - Europe Gift Card and Incentive Card Market Intelligence (Databook)
Databooks included in this bundled offering provide a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics. With over 200 KPIs these regional, and country reports provide comprehensive understanding of gift and incentive card market dynamics.
Gift card industry in Europe has done well to withstand the impact of economic slowdown along with negative business and consumer sentiment due to disruption caused by Covid-19 outbreak.
Historically, the gift card market in Europe has recorded a steady growth with a CAGR of 8.6% during 2016-2020. According to the Q4 2021 Global Gift Card Survey, gift card industry in the country is expected to grow by 0.0% on annual basis to reach US$63755.6 million in 2022.
Despite near-term challenges in 2022, medium to long term growth story of gift cards in Europe remains strong. The gift card industry in Europe is expected to grow steadily in H1 2022 and record a strong growth in H2 2022. The growth momentum is expected to continue to grow over the forecast period, recording a CAGR of 8.6% during 2022-2026. The gift card market in the country will increase from US$57753.7 million in 2021 to reach US$88747.1 million by 2026.
Despite the fact that the region went through many socio-economic challenges due to the coronavirus pandemic, the gift card market recorded stable growth in the last four to eight quarters. When key players were engaged in mergers and acquisitions to increase their market share, fintech startups were busy raising funds to offer niche products in the European gift cards market in the last 24 months.
Gift card retailers allow consumers to purchase gift cards using cryptocurrencies in the United Kingdom
In the midst of the growing adoption of cryptocurrencies among consumers in the country, gift card retailers are also innovating with their services by offering consumers a variety of different payment options, including cryptocurrencies. For instance,
- In November 2021, UK-based online gift card retailer, Giftchill, announced that the firm had added new payment options for consumers to purchase gift cards with cryptocurrencies. Notably, the firm is accepting Bitcoin, Ethereum, Dogecoin, Bitcoin Cash, Litecoin, and USD Coin, among others, as a payment method for gift card purchases in the United Kingdom.
- According to Giftchill, once the gift card purchase is completed through the use of a crypto payment method, consumers receive the gift card code instantly to their email address.
As more and more consumers invest in cryptocurrencies, the publisher expects the adoption of gift cards to rise subsequently in the United Kingdom, as it is one of the most efficient and affordable ways to spend cryptocurrencies.
Mergers and acquisition activities are growing in the French gift card industry
With the gift card industry in France expected to record robust growth over the next four to eight quarters, mergers and acquisition activities are also gaining rapid momentum. For instance,
- In September 2021, Sodexo, the Paris-based global foodservice provider, announced that the firm had acquired a majority stake in French gift card startup, Wedoogift. Notably, this acquisition is made through its subsidiary Sodexo Benefits & Rewards Services in France.
- Wedoogift offers corporate gift card solutions in France. The company has partnered with more than 7,000 corporate clients including SMEs, and marketing agencies.
- Therefore, with this acquisition, the publisher expects Sodexo to gain further market share in the corporate gift card segment over the short to medium term.
The publisher further expects more mergers and acquisition activities in the gift card sector over the next four to eight quarters in France. This will further intensify competition and innovation in the French gift card industry.
Leading German retailers are launching gift card programs overseas
Across Europe, the popularity of gift cards has increased over the last four to eight quarters. With consumers demanding innovative gift card solutions, Germany-based retailers are launching their gift cards for shoppers in other European countries. For instance,
- In October 2021, Aldi, the discount supermarket based in Germany, announced the launch of its first-ever gift cards in the United Kingdom, which can be spent on anything inside the supermarket.
- Notably, the launch of the gift cards comes in time for Christmas and will be available for shoppers in all of its 920 stores across the United Kingdom. The launch of the gift card is also strategic from the supply chain crisis point of view, which has led to widespread concern over food shortages.
- Shoppers can buy and give gift cards which range up to £500, to their friends and families in the United Kingdom.
This title from the publisher a bundled offering, comprising 1 regional and 15 country reports.
Regional Report - Europe Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 1 - Norway Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 2 - France Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 3 - Germany Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 4 - Italy Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 5 - Spain Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 6 - United Kingdom Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 7 - Netherlands Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 8 - Austria Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 9 - Belgium Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 10 - Greece Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 11 - Switzerland Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 12 - Poland Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 13 - Denmark Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 14 - Finland Gift Card and Incentive Card Market Intelligence (Databook)
- Country Report 15 - Russia Gift Card and Incentive Card Market Intelligence (Databook)
Databooks included in this bundled offering provide a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics. With over 200 KPIs these regional, and country reports provide comprehensive understanding of gift and incentive card market dynamics.
Scope
This bundled offering provides the following detailed gift card market opportunity at country level
Total Spend on Gifts
- By Consumer Segment (Retail and Corporate)
- By Product Categories (13 Segments)
- By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments
- Gross Load Value
- Transaction Value
- Unused Value
- Average Value Per Transaction
- Transaction Volume
- Average Value of Card Purchased
- Number of Cards
Gift Card Market Size by Consumer Segment
- Retail Consumer
- Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size
- By Retail Consumer
- By Retail Purchase Occasion
- By Corporate Consumer
- By Corporate Purchase Occasion
- By Company Size
Gift Card Market Size by Retail Consumer
- By Functional Attribute
- By Occasion1. Festivals & Special Celebration Days
2. Milestone Celebration
3. Self-Use
4. Other - Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics
- Consumer Purchase Behaviour
- Gift Card Buyer by Age Group
- Gift Card Buyer by Income Level
- Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer
- By Functional Attribute
- By Occasion1. Employee Incentive
2. Sales Incentive
3. Consumer Incentive - By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
- Food & Beverage
- Health, Wellness & Beauty
- Apparel, Footwear & Accessories
- Books & Media Products
- Consumer Electronics
- Restaurants & Bars
- Toys, Kids, and Babies
- Jewelry
- Sporting Goods
- Home & Kitchen Accessories & Appliances
- Travel
- Entertainment & Gaming
- Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
- Ecommerce & Department Stores
- Restaurants & Bars
- Supermarket, Hypermarket, Convenience Store
- Entertainment & Gaming
- Specialty Stores
- Health & Wellness
- Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
- Gift Card Online Sales
- Gift Card Offline Sales
- 1st Party Sales
- 3rd Party Sales
- Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
- Aldi Group
- XXXLutz Group
- Schwarz Beteiligungs GmbH
- Steinhoff International Holdings Ltd
- M-Preis Warenvertriebs GmbH (Mölk)
- Amazon.com Inc
- Etn Franz Colruyt NV
- Delhaize Group Sa
- Inter Ikea Systems BV
- Blokker Nederland BV
- FDB Group
- Dansk Supermarked A/S
- Dagrofa ApS
- Reitangruppen AS
- Dixons Carphone Plc
- Jysk Holding A/S
- S Group
- Kesko Oyj
- Alko Oy
- Suomen Lahikauppa Oy
- Stockmann Oyj Abp
- Carrefour SA
- E Leclerc
- ITM Enterprises SA
- Auchan Group SA
- Systéme U Centrale Nationale Sa
- Edeka Zentral AG & Co KG
- Rewe Group
- dm-Drogerie Markt GmbH & Co KG
- Tengelmann Group, The
- Dirk Rossmann KG
- Globus Holding GmbH & Co
- H&M Hennes & Mauritz AB
- Sklavenitis J&S SA
- Marinopoulos SA
- Diamantis Masoutis SA
- Inditex, Industria de Diseño Textil SA
- Hondos Bros
- Coop Italia scarl
- CONAD - Consorzio Nazionale Dettaglianti Scrl
- Esselunga SpA
- Selex Gruppo Commerciale SpA
- Gruppo Eurospin
- Crai Secom SpA
- Apple Inc
- Royal Ahold NV
- Jumbo Supermarkten BV
- Sperwer Holding BV
- Intergamma BV
- Hema BV
- Detailresult Groep NV
- Jéronimo Martins SGPS SA
- Tesco Plc
- Eurocash SA
- Metro AG
- Euro-net Sp zoo
- Magnit OAO
- X5 Retail Group NV
- Dixy Group OAO
- Lenta OOO
- M Video OAO
- DNS Group
- El Corte Inglés SA
- Eroski Grupo
- Migros Genossenschaftsbund eG
- Coop Genossenschaft
- Maus Frères SA
- fenaco-LANDI Gruppu
- Associated British Foods Plc
- Next Plc
- J Sainsbury Plc
- Wal-Mart Stores Inc
- TJX Cos Inc, The
- Wm Morrison Supermakets Plc
Reasons to buy
- In-depth understanding of gift card and incentive card market dynamics: Understand market opportunity, key trends and drivers along with five-year forecast (2017-2026) for gift cards and incentive cards in Europe.
- Develop market specific strategies: Identify growth segments and target specific opportunities across consumer segments and occasions to formulate your gift cards strategy; assess market specific key trends and risks.
- Get insights into consumer attitude and behaviour in Europe: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through gift cards for both retail and corporate consumers.
- Get complete perspective through six essential KPIs: number of cards in circulation, load value, unused value, average purchase value, average value per transaction, and value of transactions.
- Distribution channel insights: Understand gift cards sales dynamics by channels - online vs offline and by 1st party vs 3rd party sales.
Note: Product cover images may vary from those shown
FEATURED COMPANIES
- Aldi Group
- Dagrofa ApS
- Edeka Zentral AG & Co KG
- Gruppo Eurospin
- Jysk Holding A/S
- Rewe Group
This is a bundled offering, comprising 1 regional and 15 country reports.
1. Total Gift Spend Analyzer
2. Retail Consumer Gift Spend Analyzer
3. Corporate Consumer Gift Spend Analyzer
4. Gift Card Spend Analyzer
5. Digital Gift Card Spend Analyzer
6. Gift Card Spend Share by Demographics and Purchase Behaviour
7. Retail Consumer Gift Card Spend Analyzer
8. Retail Consumer Gift Card Spend Analysis by Functional Attribute
9. Retail Consumer Gift Card Spend Analysis by Occasion
10. Corporate Consumer Gift Card Spend Analyzer
11. Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12. Corporate Consumer Gift Card Spend Analysis by Occasion
13. Corporate Consumer Gift Card Spend Analysis by Company Size
14. Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15. Gift Card Spend Analysis by Distribution Channel
16. Gift Card Spend Analysis by Retail Sector
17. Retail Consumer Gift Card Spend Analysis by Retail Sector
18. Corporate Consumer Gift Card Spend Analysis by Retail Sector
All country reports mentioned above will have the following figures:
All country reports mentioned above will have the following tables:
Note: Product cover images may vary from those shown
- Aldi Group
- XXXLutz Group
- Schwarz Beteiligungs GmbH
- Steinhoff International Holdings Ltd
- M-Preis Warenvertriebs GmbH (Mölk)
- Amazon.com Inc
- Etn Franz Colruyt NV
- Delhaize Group Sa
- Inter Ikea Systems BV
- Blokker Nederland BV
- FDB Group
- Dansk Supermarked A/S
- Dagrofa ApS
- Reitangruppen AS
- Dixons Carphone Plc
- Jysk Holding A/S
- S Group
- Kesko Oyj
- Alko Oy
- Suomen Lahikauppa Oy
- Stockmann Oyj Abp
- Carrefour SA
- E Leclerc
- ITM Enterprises SA
- Auchan Group SA
- Systéme U Centrale Nationale Sa
- Edeka Zentral AG & Co KG
- Rewe Group
- dm-Drogerie Markt GmbH & Co KG
- Tengelmann Group, The
- Dirk Rossmann KG
- Globus Holding GmbH & Co
- H&M Hennes & Mauritz AB
- Sklavenitis J&S SA
- Marinopoulos SA
- Diamantis Masoutis SA
- Inditex, Industria de Diseño Textil SA
- Hondos Bros
- Coop Italia scarl
- CONAD - Consorzio Nazionale Dettaglianti Scrl
- Esselunga SpA
- Selex Gruppo Commerciale SpA
- Gruppo Eurospin
- Crai Secom SpA
- Apple Inc
- Royal Ahold NV
- Jumbo Supermarkten BV
- Sperwer Holding BV
- Intergamma BV
- Hema BV
- Detailresult Groep NV
- Jéronimo Martins SGPS SA
- Tesco Plc
- Eurocash SA
- Metro AG
- Euro-net Sp zoo
- Magnit OAO
- X5 Retail Group NV
- Dixy Group OAO
- Lenta OOO
- M Video OAO
- DNS Group
- El Corte Inglés SA
- Eroski Grupo
- Migros Genossenschaftsbund eG
- Coop Genossenschaft
- Maus Frères SA
- fenaco-LANDI Gruppu
- Associated British Foods Plc
- Next Plc
- J Sainsbury Plc
- Wal-Mart Stores Inc
- TJX Cos Inc, The
- Wm Morrison Supermakets Plc
Note: Product cover images may vary from those shown
LOADING...