Report Description
According to the author, the prepaid card market (value terms) in Colombia increased at a CAGR of 20.5% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 12.9%, increasing from US$ 3.4 billion in 2019 to reach US$ 5.6 billion by 2023.
This report provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.
Report Scope
Reason to Buy
According to the author, the prepaid card market (value terms) in Colombia increased at a CAGR of 20.5% during 2014-2018. Over the forecast period of 2019 to 2023, the market is expected to record a CAGR of 12.9%, increasing from US$ 3.4 billion in 2019 to reach US$ 5.6 billion by 2023.
This report provides trend analysis (market size and forecast) of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market.
- Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card industry in Colombia.
- Open loop and closed loop: market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Open loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 11 market segments in open loop prepaid cards for the period 2014-2023. These include gift, business & administrative expense, payroll, meal, employee / partner incentive, travel forex, general purpose, remittance, teen and campus, social security and other government benefit programs, insurance claims.
- Closed loop prepaid card categories: Identifies potential risks, consumer adoption, and market size across 10 market segments in closed loop prepaid cards for the period 2014-2023. These include gift, healthcare and wellness, consumer incentives, employee / partner incentives, entertainment and gaming, teen and campus, social security and other government benefit programs, transit and tolls, and fuel, utilities, and others.
- Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with risk assessment through proprietary Prepaid Cards Industry Risk Index (PCIRI).
- Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
- Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
Report Scope
- Colombia Prepaid card market data and insights: It details market opportunities across 75+ market segments in prepaid cards and identifies potential risks. Market estimates and forecasts (2014-2023) assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Colombia Prepaid card analysis consumer segments: Retail (banked and unbanked / underbanked), corporate (small scale, mid-size, and enterprise), and government / public sector
- Colombia Prepaid card spend analysis by consumer demographics: Age, income, and gender
- Colombia Prepaid card spend analysis by retail spend categories: Food and grocery, health & beauty, apparel and footwear, books / music / video, consumer electronics, pharmacy and wellness, gas station, restaurants & bars, toys, kids & babies, media and entertainment, services
- Colombia Prepaid card spend analysis by card function: Closed loop and open loop segments
- Prepaid card categories: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid card categories.
- Colombia Gift card spend analysis: Market size and forecast by functional attribute (open loop and closed loop) and by consumer segments (retail, small scale business, mid-size business, and enterprise business). Also, breaks down the market size by consumer behavior, covering gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
- Colombia Business & administrative expense card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Colombia Payroll card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Colombia Meal card spend analysis: Market size and forecast by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Colombia Healthcare and wellness card spend analysis: Market size and forecast at category level.
- Colombia Consumer incentive card spend analysis: Market size and forecast at category level and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Colombia Employee / partner incentive card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop) and by consumer segments (government, small scale business, mid-size business, and enterprise business).
- Colombia Travel forex card spend analysis: Market size and forecast by consumer segments (retail, government, small scale business, mid-size business, and enterprise business).
- Colombia General purpose card spend analysis: Market size and forecast at category level and by consumer segments (banked and underbanked / unbanked).
- Colombia Remittance card spend analysis: Market size and forecast at category level.
- Colombia Teen and campus card spend analysis: Market size and forecast at category level and by functional attribute (open loop and closed loop).
- Colombia Social security and other government benefit program cards spend analysis: Market size and forecast by functional attribute (open loop and closed loop).
- Colombia Insurance claim card spend analysis: Market size and forecast at category level.
- Colombia Entertainment and gaming card spend analysis: Market size and forecast at category level.
- Colombia Transit and toll card spend analysis: Market size and forecast at category level.
- Colombia Fuel, utilities, and other cards spend analysis: Market size and forecast at category level.
Reason to Buy
- In-depth understanding of prepaid card market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid cards in Colombia.
- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends, drivers and risks in prepaid cards industry.
- Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards.
- Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through proprietary Prepaid Cards Industry Attractiveness and Risk Index.
Table of Contents
1 About this Report
2 Colombia Prepaid Card Industry Market Attractiveness
3 Colombia Open Loop Prepaid Card Future Growth Dynamics, 2014 – 2023
4 Colombia Closed Loop Prepaid Card Future Growth Dynamics, 2014 – 2023
5 Colombia Prepaid Card Consumer Usage Trends
6 Colombia Open Loop Prepaid Card Retail Spend Dynamics
7 Colombia Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2014-2023
8 Colombia General Purpose Prepaid Card Market Size and Forecast, 2014-2023
9 Colombia Gift Card Market Size and Forecast, 2014-2023
12 Colombia Teen and Campus Prepaid Card Market Size and Forecast, 2014-2023
13 Colombia Business and Administrative Expense Prepaid Card Market Size and Forecast, 2014-2023
14 Colombia Payroll Prepaid Card Market Size and Forecast, 2014-2023
15 Colombia Meal Prepaid Card Market Size and Forecast, 2014-2023
16 Colombia Consumer Incentive and Loyalty Prepaid Card Market Size and Forecast, 2014-2022
17 Colombia Employee / Partner Incentive Prepaid Card Market Size and Forecast, 2014-2023
18 Colombia Travel Forex Prepaid Card Market Size and Forecast, 2014-2023
22 Further Reading
Companies Mentioned
- Casino Guichard-Perrachon SA
- Falabella SACI
- Supertiendas & Droguerías Olímpica SA
- Cencosud SA
- Colombiana de Comercio SA
- Caja de Compensación Familiar (CAFAM)
- Cooperative de Pequeños Droguistas Ltda
- Almacenes La 14 SA
- Copservir Ltda
- Koba LLC
- Corporación Belcorp
- Avon Products Inc
- PriceSmart Inc
- Unique-Yanbal Group
- Arturo Calle SAS
- Inditex
- Industria de Diseño Textil SA
- Almacenes Flamingo SA
- Confecciones Leonisa SA
- Marketing Personal SA
- Avidesa Mac Pollo SA
- Jéronimo Martins SGPS SA
- Permoda SA
- Almacenes Máximo SA
- Grupo Nutresa SA
- Panamericana Libería & Papelería SA
Methodology
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