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Vitamins in Romania

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    Report

  • 21 Pages
  • September 2023
  • Region: Romania
  • Euromonitor International
  • ID: 4752895
In the context of rising consumer health consciousness, many Romanian consumers are coming to perceive their daily habits as unhealthy. For example, many consumers are becoming aware of their irregular eating and inadequate water intake. As they come to appreciate the role of nutrition in maintaining physical and mental wellbeing, Romanian consumers are becoming increasingly interested in their vitamin intake.

The analyst's Vitamins in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Multivitamins, Single Vitamins.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

VITAMINS IN ROMANIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growing awareness of role of nutrition in health and wellbeing
  • Private label emerging in a fragmented market
  • Doctors recommend vitamins for particular groups
PROSPECTS AND OPPORTUNITIES
  • Multivitamins offers potential despite maturity
  • Competition to fuel more intense manufacturer activity
  • Prices may influence demand, but not block it
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2018-2023
  • Table 2 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 3 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 4 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 5 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 6 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN ROMANIA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 9 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2018-2023
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources