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Vitamins in Lithuania

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    Report

  • 24 Pages
  • November 2020
  • Region: Lithuania
  • Euromonitor International
  • ID: 4752897
COVID-19 will provide a significant boost to growth in value sales of vitamins during 2020. The pandemic has heightened consumer interest in products with the potential to boost their immune system. Media coverage has played a role in this, with some articles asserting that vitamins could help to spare individuals from the worst symptoms of COVID-19. Multivitamins and vitamin C products will see the sharpest acceleration in value sales growth as a result of the pandemic.

The publisher's Vitamins in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2020 IMPACT
  • COVID-19 significantly boosts demand for vitamins, as consumers seek to bolster immune-system function
  • Multivitamins will continue to post higher levels of value sales growth than single vitamins
  • Popularity of private label continues to grow

RECOVERY AND OPPORTUNITIES
  • Current value sales growth set to remain strong, as consumers grow more health conscious
  • Consumer interest in different formats set to rise
  • Vitamins B and D will see strong value sales growth

CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2015-2020
  • Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY
  • COVID-19 impact on consumer health
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for consumer health?

MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2015-2020
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 14 Penetration of Private Label by Category: % Value 2015-2020
  • Table 15 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources