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Paediatric Consumer Health in Denmark

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    Report

  • 21 Pages
  • October 2025
  • Region: Denmark
  • Euromonitor International
  • ID: 4752910
Paediatric consumer health has seen positive growth in current value terms in 2025. This growth has been partly driven by marketing efforts from manufacturers and a surge in new product launches targeting children. Manufacturers are also enhancing product formats to appeal to children, making them more palatable and user-friendly. Gummies, for example, are proving increasingly popular in vitamins and dietary supplements.

The Paediatric Consumer Health in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Focus on preventative health boosting sales of paediatric consumer health products
  • Competition heats up in paediatric analgesics
  • Pharmacies dominate sales but e-commerce continues to win share
PROSPECTS AND OPPORTUNITIES
  • Increase in the birth rate should provide a boost to sales
  • Competition likely to increase as retailers invest in their private label lines
  • Focus on preventative health set to boost sales of paediatric vitamins and dietary supplements
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
  • Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
  • Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
  • Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
  • Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN DENMARK
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2024-2025
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources