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Paediatric Consumer Health in Bulgaria

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    Report

  • 24 Pages
  • October 2023
  • Region: Bulgaria
  • Euromonitor International
  • ID: 4752922
Parental preference for child-specific consumer health products is a progressively growing trend in Bulgaria, reflecting a strong desire for products tailored to the unique needs and sensitivities of children, in contrast to the more traditional approach of prescribing children smaller doses of medicines meant for adults. This focus on paediatric care has contributed to the growing demand for child-specific health products in Bulgaria.

The Paediatric Consumer Health in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PAEDIATRIC CONSUMER HEALTH IN BULGARIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Preference for child specific products
  • Store-based pharmacies remains the dominant channel
  • Consumer awareness speeds up shift toward natural products
PROSPECTS AND OPPORTUNITIES
  • Increasing number of allergies to boost demand for paediatric cough, cold, and allergy (hay fever) remedies
  • Online platforms offer opportunities for market expansion
  • Demographic trends set to present an obstacle to category development
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
  • Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
  • Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources