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Vitamins in Canada

  • ID: 4752924
  • Report
  • October 2019
  • Region: Canada
  • 20 pages
  • Euromonitor International
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Vitamins looks set to show an improved performance during the forecast period, with overall volume and current value growth rates projected to surpass those recorded over 2014-2019. Aside from the underlying trend of rising health awareness in Canada, the development of the category will be bolstered by population ageing.

The author's Vitamins in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Canada

List of Contents and Tables
Headlines
Prospects
Population Ageing Boosts Demand for Vitamins
Convenience and Segmentation Underpin Continued Expansion of Multivitamins
Outlook Remains Bright for Vitamin D and Vitamin C
Competitive Landscape
Gsk Consumer Healthcare Leads Vitamins in 2019
Convenient Formats Help Jamieson Maintain Its Second-place Ranking
Private Label Lines Continue To Perform Well in Vitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Ageing But Increasingly Health-conscious Population Drives Market Expansion
Categories Tapping Into Multiple Trends Post the Best Results
Gsk Consumer Healthcare Becomes Overall Market Leader in 2019
Drugstores/parapharmacies Remains the Dominant Distribution Channel
Demographic and Lifestyle Trends Will Continue To Fuel Expansion of Consumer Health
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
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