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Vitamins in Tunisia

  • ID: 4752945
  • Report
  • October 2019
  • Region: Tunisia
  • 17 pages
  • Euromonitor International
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Vitamins posted a strong performance in 2019, boosted by the growth of multivitamins. Tunisians showed a preference for combination items, and choose multivitamins over single vitamins as it was perceived to be better value for money. As such, single vitamins targeted a smaller consumer base with a single positioning. In 2019, women remained the main target segment for multivitamins.

The author's Vitamins in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Tunisia

List of Contents and Tables
Headlines
Prospects
Multivitamins Outperforms Single Vitamins
Government Campaigns Set To Raise Further Awareness of Healthy Living
Reduced Disposable Income Could Threaten Value Sales
Competitive Landscape
Bristol-Myers Squibb Upsa Tunisie Continues Its Lead
When It Comes To Vitamins, Consumers Stick To What They Know
Innovation As Domestic Players Improve Quality and Packaging
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
A Low Supply of Medication and Health and Wellbeing Shaped Consumer Health
Steady Growth for Most of Consumer Health As Tunisians Self-medicate
Threats To Consumer Health Include the Advertising Ban and Illegal Products
Most Consumer Healthcare Products Are Purchased in Chemists/pharmacies
Positive Results Will Be Sustained Across the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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