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Mobile E-Commerce in Brazil

  • ID: 4752953
  • Report
  • February 2020
  • Region: Brazil
  • 4 pages
  • Euromonitor International
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Mobile e-commerce in Brazil continued to gain value share within overall e-commerce in 2019, in addition to recording consistently higher current value growth, proving to be one of the most dynamic retailing channels in the country.

The Mobile E-Commerce in Brazil report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: E-Commerce.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Mobile E-Commerce in Brazil
About the Publisher
March 2020

List of Content and Tables

Headlines
Prospects
Increasing Smartphone Usage in Brazil Supports Ongoing Dynamic Growth of Mobile E-Commerce
Retailers Must Invest in Latest Digital Solutions to Enhance Consumers’ Online Experience Through their Mobiles
Retailers need to Capitalise on High Daily Smartphone Usage Amongst Younger Generations As Opportunity to Push Sales Through the Mobile Platform
Competitive Landscape
Popular Messaging App Increasingly Utilised by Retailers to Update Consumers
Renner’S Innovative App Uses Ai to Assist Consumers’ Search for Products
Cia Brasileira De Distribuição Offers Consumer Loyalty Programme Through Apps
Channel Data
Table 1 Mobile E-Commerce: Value 2014-2019
Table 2 Mobile E-Commerce: % Value Growth 2014-2019
Table 3 Mobile E-Commerce Forecasts: Value 2019-2024
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
Executive Summary
Consumers Slowly Regain Confidence in Economy, Leading to Improving Sales for Retailing in Brazil
Ongoing Strong Performance for Warehouse Clubs Due to Popularity of Atacarejos
Black Friday Continues to Consolidate Its Position As Significant Retailing Event in Brazil
Increasing Importance of Retailers Adopting Omnichannel Strategy to Widen Consumer Reach
Click-And-Collect Services Continue to Gain Momentum As Solution to Delivery Problems for Consumers Shopping Online
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical Retail Landscape
Cash and Carry
Table 5 Cash and Carry Sales: Value 2014-2019
Seasonality
Semana Do Brasil (Brazil Week)
Christmas
Back to School
Summer
Carnival
Mother’S Day
Children’S Day
Black Friday and Cyber Monday
Payments and Delivery
Emerging Business Models
Market Data
Table 6 Sales in Retailing by Store-Based VS Non-Store: Value 2014-2019
Table 7 Sales in Retailing by Store-Based VS Non-Store: % Value Growth 2014-2019
Table 8 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 10 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 12 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 16 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 18 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 28 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 30 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 32 Retailing Gbo Company Shares: % Value 2015-2019
Table 33 Retailing Gbn Brand Shares: % Value 2016-2019
Table 34 Store-Based Retailing Gbo Company Shares: % Value 2015-2019
Table 35 Store-Based Retailing Gbn Brand Shares: % Value 2016-2019
Table 36 Store-Based Retailing Lbn Brand Shares: Outlets 2016-2019
Table 37 Non-Store Retailing Gbo Company Shares: % Value 2015-2019
Table 38 Non-Store Retailing Gbn Brand Shares: % Value 2016-2019
Table 39 Grocery Retailers Gbo Company Shares: % Value 2015-2019
Table 40 Grocery Retailers Gbn Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers Lbn Brand Shares: Outlets 2016-2019
Table 42 Grocery Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 43 Non-Grocery Specialists Gbo Company Shares: % Value 2015-2019
Table 44 Non-Grocery Specialists Gbn Brand Shares: % Value 2016-2019
Table 45 Non-Grocery Specialists Lbn Brand Shares: Outlets 2016-2019
Table 46 Non-Grocery Specialists Lbn Brand Shares: Selling Space 2016-2019
Table 47 Mixed Retailers Gbo Company Shares: % Value 2015-2019
Table 48 Mixed Retailers Gbn Brand Shares: % Value 2016-2019
Table 49 Mixed Retailers Lbn Brand Shares: Outlets 2016-2019
Table 50 Mixed Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 51 Forecast Sales in Retailing by Store-Based VS Non-Store: Value 2019-2024
Table 52 Forecast Sales in Retailing by Store-Based VS Non-Store: % Value Growth 2019-2024
Table 53 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 54 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 55 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 56 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
Coronavirus (Covid-19)
Definitions
Sources
Summary 2 Research Sources
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