Vitamins in Peru - Research and Markets

After the surge in 2020, value growth of vitamins has continued to normalise in 2022 showing a steady rise in current terms. COVID-19 led to a surge in sales of vitamins as consumers sought to strengthen their immune system and help it defend against the virus. Consumers in general have become more aware of the importance of their health and wellbeing encouraging many more to include vitamins as part of their healthy lifestyle.

The Vitamins in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Vitamins market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

VITAMINS IN PERUKEY DATA FINDINGS

2022 DEVELOPMENTS

Vitamins points to premiumisation
Vitamin B is a big hit with consumers
Direct selling sees retail value share return to almost pre-pandemic levels

PROSPECTS AND OPPORTUNITIES

Companies to capitalise on growing consumer interest in vitamin E

Gummies are a new sensation among young adults

Slow recovery expected for Vitamin C

CATEGORY DATA

Table 1 Sales of Vitamins by Category: Value 2017-2022
Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027

CONSUMER HEALTH IN PERU

EXECUTIVE SUMMARY

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 9 Life Expectancy at Birth 2017-2022

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2017-2022
Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2017-2022
Table 15 Distribution of Consumer Health by Format: % Value 2017-2022
Table 16 Distribution of Consumer Health by Format and Category: % Value 2022
Table 17 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027

APPENDIX