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Vitamins in Kenya

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    Report

  • 21 Pages
  • October 2022
  • Region: Kenya
  • Euromonitor International
  • ID: 4752986
Vitamins are a sizeable product rea in Kenya and are expected to be the best performing consumer health product in 2022, with double-digit current value growth and healthy volume growth. This strong performance is in spite of high inflation, stemming from the energy crisis caused by the war in Ukraine. Rising health consciousness, which was further bolstered by the pandemic, is leading to increased demand for vitamins.

The Vitamins in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

VITAMINS IN KENYAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Vitamins best performing consumer health product in 2022
  • No change in status quo in 2022
  • Vitamin C star performer
PROSPECTS AND OPPORTUNITIES
  • Rosey outlook over forecast period
  • High prices could dampen volume sales
  • E-commerce a growing channel
CATEGORY DATA
  • Table 1 Sales of Vitamins by Category: Value 2017-2022
  • Table 2 Sales of Vitamins by Category: % Value Growth 2017-2022
  • Table 3 Sales of Multivitamins by Positioning: % Value 2017-2022
  • Table 4 NBO Company Shares of Vitamins: % Value 2018-2022
  • Table 5 LBN Brand Shares of Vitamins: % Value 2019-2022
  • Table 6 Forecast Sales of Vitamins by Category: Value 2022-2027
  • Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2022-2027
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
  • Consumer health in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
  • Table 9 Life Expectancy at Birth 2017-2022
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2017-2022
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2017-2022
  • Table 12 NBO Company Shares of Consumer Health: % Value 2018-2022
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2019-2022
  • Table 14 Distribution of Consumer Health by Format: % Value 2017-2022
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2022-2027
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources