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Vitamins in Ireland

  • ID: 4752990
  • Report
  • October 2019
  • Region: Ireland
  • 18 pages
  • Euromonitor International
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Vitamins continued to record stable but undynamic growth rates in Ireland in 2019, a trend that is predicted to continue into the forecast period. Some consumers look towards preventative measures over cures by taking certain vitamins that they believe they are deficient in through diet or lifestyles.

The author's Vitamins in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Vitamins market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Vitamins in Ireland

List of Contents and Tables
Headlines
Prospects
Stable But Undynamic Demand for Vitamins Due To Increasing Demand for Alternative Combination Products
Another Strong Performance for Vitamin D Supported by Medical Recommendations and Lack of Daylight During Winter Months
Increasing Innovation and New Brands Likely Over Forecast Period Targeting Children
Competitive Landscape
Centrum Retains Leadership and Gains New National Distributor
Ongoing Slow Penetration of Private Label Within Vitamins
Increasing Promotion of Vitamins Through Social Media Influencers Comes With A Warning
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Ongoing Stable Demand for Consumer Health in Ireland Supported by Polarised Consumer Groups
Growing Interest in Vegetarian and Vegan Lifestyles Supports Demand for Alternative Sources of Protein
Global Players Continue To Lead Consumer Health
Internet Retailing Continues To Gain Ground As Distribution Channel
Positive Performance for Consumer Health Predicted Although Several Negative Factors Could Impact Demand for Certain Products
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources
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