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Augmented Analytics Market by Software, Service (Training and Consulting, Deployment and Integration, and Support and Maintenance), Organization Size (SMES and Large Enterprises), Deployment Type, Vertical, and Region - Global Forecast to 2023

  • ID: 4752996
  • Report
  • Region: Global
  • 122 Pages
  • Markets and Markets
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The Increasing Demand for Gathering Insights From Business Data is Expected to Drive the Overall Growth of the Augmented Analytics Market

FEATURED COMPANIES

  • Domo
  • Information Builders
  • Microstrategy
  • Qlik
  • Sap
  • Sisense
  • MORE

The increasing demand for gathering insights from business data is expected to drive the overall growth of the augmented analytics market

The global augmented analytics market is expected to grow from USD 4.8 billion in 2018 to USD 18.4 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 30.6% during the forecast period. It is driven by various factors, including the growing adoption of advanced Business Intelligence (BI) and analytics tools to gather business insights. However, apprehensions about technologies replacing humans can hinder the market growth.

Among components, the services segment to grow at a higher CAGR during the forecast period

With the increasing adoption of augmented analytics solutions, the demand for supporting services is also growing among end users. Augmented analytics services include training and consulting, integration and deployment, and support and maintenance. Service providers concentrate on delivering dedicated services by understanding customers’ demands and needs. Moreover, these services help implement augmented analytics solutions in a cost-efficient manner to accomplish business processes within the required time frame and budget effectively.

The Banking, Financial Services, Insurance vertical to hold the highest market share during the forecast period

Augmented analytics enables financial organizations to analyze a plethora of customer data for gaining banking insights, which can be used to improve products and services. The analysts in financial organizations can make the use of augmented analytics solutions to monitor sales performance and determine the efficiency of the sales team. Improving marketing strategies and customer retention policies, developing new investment strategies, and reducing risks are some of the factors responsible for the adoption of augmented analytics among the BFSI vertical.

Asia Pacific (APAC) to record the highest growth rate during the forecast period

APAC is expected to hold the highest growth rate during the forecast period, due to the increasing demand for cloud-based augmented analytics solutions. The growing economies of countries, such as China, Australia and New Zealand, and Japan, provide huge opportunities for augmented analytics solution and service vendors across industry verticals. North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the augmented analytics market.

  • By company type: Tier 1 – 38%, Tier 2 – 42%, and Tier 3 – 20%
  • By designation: C-level – 40%, Directors – 35%, and Others – 25%
  • By region: North America–35%, Europe–27%, APAC– 23%, and RoW– 15%

Major vendors offering augmented analytics software and services across the globe include Salesforce (US), SAP (Germany), IBM (US), Microsoft (US), Oracle (US), Tableau (US), MicroStrategy (US), SAS (US), Qlik (US), TIBCO Software (US), Sisense (US), Information Builders (US), Yellowfin (Australia), ThoughtSpot (US), and Domo (US). The study includes the in-depth competitive analysis of these key players, along with their company profiles, recent developments, and key market strategies, in the augmented analytics market

Research Coverage
The market study covers the augmented analytics market across segments. The report aims at estimating the augmented analytics market size and future growth across segments, such as components, services, deployment types, organization size, verticals, and regions. Furthermore, it also includes an in-depth competitive analysis of the key players in the market, their strengths and weaknesses, recent developments, and key strategies.

Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information about the closest approximations of the revenue numbers of the overall augmented analytics market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It helps stakeholders understand the pulse of the market and provides them with information about key market drivers, restraints, challenges, and opportunities.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Domo
  • Information Builders
  • Microstrategy
  • Qlik
  • Sap
  • Sisense
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Augmented Analytics Market
4.2 Market in North America, By Component and Country
4.3 Market Major Countries

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Volume of Complex Business Data
5.2.1.2 Growing Adoption of Advanced Business Intelligence and Analytics Tools
5.2.2 Restraints
5.2.2.1 Apprehension About Technologies Replacing Humans
5.2.3 Opportunities
5.2.3.1 Increase in Adoption of Artificial Intelligence, Machine Learning, and Natural Language Processing Technologies
5.2.3.2 High Adoption of Augmented Analytics Solutions Among SMEs
5.2.4 Challenges
5.2.4.1 Lack of Skilled Workforce
5.2.4.2 Difficulty in Managing Data Quality and Safety
5.3 Industry Trends
5.3.1 Market Evolution
5.3.2 Augmented Analytics: Use Cases
5.3.2.1 Use Case #1: to Identify Marketing Efforts for Measuring Business Growth
5.3.2.2 Use Case #2: to Improve Decision Process for Increasing Return on Investment

6 Augmented Analytics Market, By Component
6.1 Introduction
6.2 Software
6.2.1 Innovations in Machine Learning and Artificial Intelligence to Drive the Adoption of Augmented Analytics Software for Forecasting the Business Growth
6.3 Services
6.3.1 Training and Consulting Services
6.3.1.1 Focus on Improving Technical Capabilities and Increasing the Demand for Better Strategic Outlook of Business to Drive the Growth of Training and Consulting Services
6.3.2 Deployment and Integration
6.3.2.1 Rise in Demand for Integrating Augmented Analytics Solutions With Existing Software to Drive the Growth of Deployment and Integration Services
6.3.3 Support and Maintenance
6.3.3.1 Growing Need for Seamless Performance of Software to Increase the Demand for Support and Maintenance Services

7 Augmented Analytics Market, By Organization Size
7.1 Introduction
7.2 Large Enterprises
7.2.1 Need for Enhancing Business Functions and Maintaining ITs Position in the Competitive World to Drive the Adoption of Augmented Analytics in Large Enterprises
7.3 Small and Medium-Sized Enterprises
7.3.1 Need for Cost-Effective Analytical Solution to Drive the Demand for Augmented Analytics Solutions in Small and Medium-Sized Enterprises

8 Augmented Analytics Market, By Deployment Type
8.1 Introduction
8.2 On-Premises
8.2.1 Need for Data Security Among Enterprises to Drive the Adoption of On-Premises Augmented Analytics Solutions
8.3 Cloud
8.3.1 Factors, Such as Cost-Effectiveness, Scalability, Accessibility of Real Time Information From Remote Location to Boost the Adoption Rate of Cloud-Based Augmented Analytics Solution

9 Augmented Analytics Market, By Vertical
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.2.1 Increasing Need for Generating Actionable Insights for Sensitive Data to Positively Impact the Demands for Augmented Analytics in the BFSI Vertical
9.3 Telecom and IT
9.3.1 Rapid Technological Advancement to Drive the Demand for Augmented Analytics in the Telecom and IT Vertical
9.4 Retail and Consumer Goods
9.4.1 Increasing Need for Enhanced User Experience and Better Understanding of Consumer Purchasing Power to Drive the Growth of Augmented Analytics in the Retail and Consumer Goods Vertical
9.5 Healthcare and Life Sciences
9.5.1 Need for Enhancing the Operational Efficiency to Boost Augmented Analytics in the Healthcare and Life Sciences Vertical
9.6 Manufacturing
9.6.1 Need for Resource Optimization and Achieving Maximum Productivity With Minimum Investment to Drive the Growth of Augmented Analytics in the Manufacturing Vertical
9.7 Government and Defense
9.7.1 Adoption of Digitalization to Boost the Growth Opportunities of Augmented Analytics in the Government and Defense Vertical
9.8 Energy and Utilities
9.8.1 Demand for Minimizing the Operational Cost to Drive the Adoption of Augmented Analytics in the Energy and Utilities Vertical
9.9 Transportation and Logistics
9.9.1 Need for Effectively Analyzing Data Related to Goods and Raw Materials to Boost the Adoption of Augmented Analytics in the Transportation and Logistics Vertical
9.10 Media and Entertainment
9.10.1 Increasing Need for Analyzing Customers’ Media Consumption Preferences to Drive the Growth of Augmented Analytics in the Media and Entertainment Vertical
9.11 Others

10 Augmented Analytics Market, By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Early Adoption of Technologies and High Focus on Innovations to Boost the Market Growth in the United States
10.2.2 Canada
10.2.2.1 Adoption of Augmented Analytics Solutions Across Verticals to Drive the Market Growth in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Rise in Demand of Augmented Analytics Solution for Analyzing the Growth of Business to Drive the Growth of Market in the United Kingdom
10.3.2 Germany
10.3.2.1 Growth of the Retail and Consumer Goods Industry to Drive the Market in Germany
10.3.3 France
10.3.3.1 Increase in the Number of Technology Stratups to Drive the Growth of Market in France
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 Australia and New Zealand
10.4.1.1 Increasing Adoption of Technologies in Various Industries to Boost the Demand for Augmented Analytics in Australia and New Zealand
10.4.2 China
10.4.2.1 High Investment in Advanced Analytics Solutions to Drive the Market in China
10.4.3 Japan
10.4.3.1 Efficiency and Indirect Presence of Augmented Analytics Vendors to Drive the Market in Japan
10.4.4 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Kingdom of Saudi Arabia
10.5.1.1 Growing Need for Delivering Actionable Insights to Drive the Market in Kingdom of Saudi Arabia
10.5.2 South Africa
10.5.2.1 Increasing Demand for Enhanced Operational Efficiency to Drive the Growth of Market in South Africa
10.5.3 United Arab Emirates
10.5.3.1 Increasing Focus on Digital Transformation to Drive the Demand for Market in United Arab Emirates
10.5.4 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Rise in Number of IT Companies to Drive the Growth of Market in Brazil
10.6.2 Mexico
10.6.2.1 Increasing Awareness of Augmented Analytical Solution to Drive the Augmented Analytics Market in Mexico
10.6.3 Rest of Latin America

11 Competitive Landscape
11.1 Overview
11.1.1 Product/Solution Launches and Enhancements
11.1.2 Business Expansions
11.1.3 Partnerships, Agreements, and Collaborations

12 Company Profiles
12.1 Introduction
12.2 Salesforce
12.3 Sap
12.4 IBM
12.5 Microsoft
12.6 Oracle
12.7 Tableau Software
12.8 Microstrategy
12.9 SAS
12.10 Qlik
12.11 Tibco Software
12.12 Sisense
12.13 Information Builders
12.14 Yellowfin
12.15 Thoughtspot
12.16 Domo

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details

List of Tables
Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Factor Analysis
Table 3 Augmented Analytics Market Size, By Component, 2016–2023 (USD Million)
Table 4 Software: Market Size, By Region, 2016–2023 (USD Million)
Table 5 Services: Market Size, By Region, 2016–2023 (USD Million)
Table 6 Services: Market Size, By Type, 2016–2023 (USD Million)
Table 7 Training and Consulting Services: Market Size By Region, 2016–2023 (USD Million)
Table 8 Deployment and Integration Services: Market Size By Region, 2016–2023 (USD Million)
Table 9 Support and Maintenance Services: Market Size By Region, 2016–2023 (USD Million)
Table 10 Augmented Analytics Market Size, By Organization Size, 2018–2023 (USD Million)
Table 11 Large Enterprises: Market Size By Region, 2018–2023 (USD Million)
Table 12 Small and Medium-Sized Enterprises: Market Size By Region, 2018–2023 (USD Million)
Table 13 Market Size By Deployment Type, 2016–2023 (USD Million)
Table 14 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 15 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 16 Augmented Analytics Market Size, By Vertical, 2016–2023 (USD Million)
Table 17 Banking, Financial Services, and Insurance: Market Size By Region, 2016–2023 (USD Million)
Table 18 Telecom and IT: Market Size By Region, 2016–2023 (USD Million)
Table 19 Retail and Consumer Goods: Market Size By Region, 2016–2023 (USD Million)
Table 20 Healthcare and Life Sciences: Market Size By Region, 2016–2023 (USD Million)
Table 21 Manufacturing: Market Size By Region, 2016–2023 (USD Million)
Table 22 Government and Defense: Market Size By Region, 2016–2023 (USD Million)
Table 23 Energy and Utilities: Market Size By Region, 2016–2023 (USD Million)
Table 24 Transportation and Logistics: Market Size By Region, 2016–2023 (USD Million)
Table 25 Media and Entertainment: Market Size By Region, 2016–2023 (USD Million)
Table 26 Others: Market Size By Region, 2016–2023 (USD Million)
Table 27 Augmented Analytics Market Size, By Region, 2016–2023 (USD Million)
Table 28 North America: Market Size By Country, 2016–2023 (USD Million)
Table 29 North America: Market Size By Component, 2016–2023 (USD Million)
Table 30 North America: Market Size By Service, 2016–2023 (USD Million)
Table 31 North America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 32 North America: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 33 North America: Market Size By Vertical, 2016–2023 (USD Million)
Table 34 Europe: Augmented Analytics Market Size, By Country, 2016–2023 (USD Million)
Table 35 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 36 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 37 Europe: Market Size By Organization Size, 2016–2023 (USD Million)
Table 38 Europe: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 39 Europe: Market Size By Vertical, 2016–2023 (USD Million)
Table 40 Asia Pacific: Augmented Analytics Market Size, By Country, 2016–2023 (USD Million)
Table 41 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 42 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 43 Asia Pacific: Market Size By Organization Size, 2016–2023 (USD Million)
Table 44 Asia Pacific: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 45 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Million)
Table 46 Middle East and Africa: Augmented Analytics Market Size, By Country, 2016–2023 (USD Million)
Table 47 Middle East and Africa: Market Size By Component, 2016–2023 (USD Million)
Table 48 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 49 Middle East and Africa: Market Size By Organization Size, 2016–2023 (USD Million)
Table 50 Middle East and Africa: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 51 Middle East and Africa: Market Size By Vertical, 2016–2023 (USD Million)
Table 52 Latin America: Augmented Analytics Market Size, By Country, 2016–2023 (USD Million)
Table 53 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 54 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 55 Latin America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 56 Latin America: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 57 Latin America: Market Size By Vertical, 2016–2023 (USD Million)
Table 58 Product/Solution Launches and Enhancements, 2016–2018
Table 59 Business Expansions, 2018
Table 60 Partnerships, Agreements, and Collaborations, 2018

List of Figures
Figure 1 Augmented Analytics Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Software Segment Held the Highest Market Share in the Augmented Analytics Market in 2018
Figure 4 Banking, Financial Services, and Insurance Dominated the Market in 2018
Figure 5 North America Accounted for the Highest Share of the Market in 2018
Figure 6 Increasing Demand for Gathering Insights From Business Data is One of the Factors Driving the Market
Figure 7 Software and United States Accounted for the Highest Share in North America for the Market in 2018
Figure 8 Australia and New Zealand to Grow at the Fastest Rate During the Forecast Period
Figure 9 Augmented Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 10 Evolution of Augmented Analytics
Figure 11 Services Segment to Have A Higher CAGR During the Forecast Period
Figure 12 Deployment and Integration Services Segment to Grow at the Highest CAGR During the Forecast Period
Figure 13 Small and Medium-Sized Enterprises Segment to Grow at A Higher CAGR During the Forecast Period
Figure 14 Cloud Deployment Model to Grow at A Higher CAGR During the Forecast Period
Figure 15 Retail and Consumer Goods Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 16 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 17 North America: Market Snapshot
Figure 18 Asia Pacific: Market Snapshot
Figure 19 Key Developments By the Leading Players in the Augmented Analytics Market, 2018
Figure 20 Geographic Revenue Mix of the Top Market Players
Figure 21 Salesforce: Company Snapshot
Figure 22 SWOT Analysis: Salesforce
Figure 23 Sap: Company Snapshot
Figure 24 SWOT Analysis: Sap
Figure 25 IBM: Company Snapshot
Figure 26 SWOT Analysis: IBM
Figure 27 Microsoft: Company Snapshot
Figure 28 SWOT Analysis: Microsoft
Figure 29 Oracle: Company Snapshot
Figure 30 SWOT Analysis: Oracle
Figure 31 Tableau Software: Company Snapshot
Figure 32 Microstrategy: Company Snapshot
Figure 33 SAS: Company Snapshot

Note: Product cover images may vary from those shown
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  • Domo
  • IBM
  • Information Builders
  • Microsoft
  • Microstrategy
  • Oracle
  • Qlik
  • Salesforce
  • Sap
  • SAS
  • Sisense
  • Tableau Software
  • Thoughtspot
  • Tibco Software
  • Yellowfin
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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