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Voice of Customer Analysis of the Global Residential Battery Storage Market, 2016

  • ID: 4753101
  • Report
  • February 2019
  • Region: Global
  • 110 Pages
  • Frost & Sullivan
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Understanding Consumers’ Perceptions, Expectations, and Willingness to Pay for Residential Battery Energy Storage Solutions is Key to Market Success

The residential battery storage market is being spurred on by feed-in tariff and net metering revisions in residential PV hotspots, subsidies and tax incentives, rapid reductions in lithium-ion battery prices, and rising electricity tariffs. This is resulting in a shift from policy-driven markets for solar power grid trade to self-consumption-driven markets. The availability of residential storage increases the attractiveness for customers to enter the demand response market through similar aggregators, further increasing the value stack. Such functionalities allow for the opening up of income streams to customers besides enabling suppliers to offer system financing support, such as reduced or zero down payment loan, lease, or power purchase agreement (PPA) models. Significant reductions in upfront costs for customers through such models, combined with the provision of income streams, cost reduction through self-consumption, additional cost-reduction benefits when combined with electric vehicles, and advantages of a reliable, green energy supply to customers are expected to drive this market, even before system price reductions reach levels seen as acceptable for broad-based adoption.

The market is expected to diversify significantly, with the US and Australia representing the two largest break-out markets and other European markets - Italy and the UK - expected to record significant growth. This study throws light on customers’ interests, attitude, usage, and perceptions with regard to various aspects of the residential battery storage market globally. It assesses customer willingness to pay for the residential battery storage systems with their preferred methods and also sheds light on the different brands, the purpose of purchase, design (features) requirements, sources of information on battery storage solutions and suppliers. The study highlights the various growth opportunities for emerging as well as established players and identifies critical strategic imperatives. It also includes a significant sample analysis from major countries such as USA, Australia, Korea, and European countries (UK, France, Germany, Spain, and Italy).

Key Issues Addressed

  • What is the attitude of general consumers towards energy efficiency and sustainability?
  • What are the key energy management systems used in today’s households?
  • What are the main reasons for installing a photovoltaic system and what can be done to improve the adoption rate?
  • What are the disadvantages of photovoltaic systems and battery storage systems from the customer perspective?
  • How is the adoption rate for home energy storage solutions expected to grow in the next five years?
Note: Product cover images may vary from those shown
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1. Executive Summary

  • Top Findings
  • Key Takeaways - Market Targeting
  • Purchase of Home Energy Storage in the Next 5 Years
  • Electric Vehicle Charging
  • Photovoltaic System - Key Facts
  • Usage of Electricity Generated by PV Systems
  • Battery Energy Storage Solution Features
  • Place of Purchase of Home Battery Storage Solutions
  • Perceived Benefits of Battery Energy Storage
  • Disadvantages of Battery Energy Storage Solutions
  • Measures to Enhance Attractiveness of Battery Energy Storage (BES)
  • Selection Criteria for Battery Energy Storage Solutions
  • Sources of Information on Battery Storage Solutions and Suppliers
  • Battery Energy Storage Brand Awareness
  • Preferred Business Model for Battery Energy Storage
  • Preferred Price for Battery Energy Storage

2. Research Scope, Objectives, and Methodology

  • Research Scope
  • Research Aims and Objectives
  • Key Questions this Study will Answer
  • Research Methodology
  • Product Segmentation
  • Sample Structure

3. Attitude Towards Energy Efficiency

  • Attitude Towards Energy Efficiency and Sustainability

4. Energy Consumption and Costs

  • Annual Electricity Consumption and Expenditure

5. Current Energy Systems Usage

  • Energy Management Systems in Household Applications
  • Backup Power Systems in Household Applications

6. Photovoltaic Systems (PVS) - Details and Usage

  • Photovoltaic System Key Facts
  • Reasons to Install - Photovoltaic System
  • Photovoltaic System Usage
  • Top Photovoltaic System Suppliers
  • Photovoltaic System Contract Type
  • Photovoltaic System Place of Purchase

7. Battery Energy Solution Perception

  • Attitude Towards Battery Energy Storage
  • Perceived Benefits of Battery Energy Storage
  • Charging Electric Vehicles - Benefit of Battery Energy Storage
  • Disadvantages of Battery Energy Storage Solutions
  • Measures to Increase BES Attractiveness

8. Battery Energy Storage Facts

  • Reasons for Battery Energy Storage Installation
  • Maintenance Frequency and Guarantee

9. Battery Energy Storage Purchase

  • Selection Criteria for Battery Energy Storage Solutions
  • Key Criteria for BES Provider Selection
  • Sources of Information - BES Solutions and Suppliers
  • Place of Next BES Purchase
  • Place of BES Purchase
  • Purchase of Home Energy Storage in the Next 5 Years
  • Battery Energy Storage Brand Awareness

10. Battery Energy Storage Configuration Expectations

  • Preferred Information on a Display Panel
  • Expectations Towards Size and Place of Installation

11. Pricing and Payback Expectations

  • Preferred Price for Battery Energy Storage
  • Preferred Business Model for Battery Energy Storage
  • Expected Payback Period
  • Expected Guarantee Period

12. Growth Opportunities and Companies to Action

  • Growth Opportunity - Social Collaboration
  • Strategic Imperatives for Residential Battery Storage Industry

13. Conclusions and Future Outlook

  • Conclusion
  • Legal Disclaimer

14. Appendix

  • Payment Model Definitions
  • List of Exhibits
Note: Product cover images may vary from those shown
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