Global Overview of City Populations

The global urban population is rising, driven by developing markets which are transitioning towards becoming modern service-based economies. It is being spearheaded most poignantly in Asia and Africa, with the latter being the major driver of urbanisation over the medium term. Continued urbanisation will lead to 60% of the world’s population being urban by 2030. This Global Overview provides a glimpse of the global population outlook and provides six key population trends occurring in cities.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future


• Understand motivation


• Forward-looking outlook


• Briefings and presentation should provoke lively discussion at senior level


• Take a step back from micro trends


• Get up to date estimates and comment