+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Mobile E-Commerce in Nigeria

  • ID: 4753818
  • Report
  • February 2020
  • Region: Nigeria
  • 4 pages
  • Euromonitor International
1 of 2
The telecommunications industry continued to expand in 2019, significantly supported by mobile phone usage across the country. Demand for smartphones has been increasing, particularly for those with larger screens, which are more comfortable for consumers to use when browsing and making payments. Therefore, mobile phone manufacturers have flooded into the Nigerian landscape, with cheap and affordable devices that have made it easier for the growing population to afford a smartphone.

The Mobile E-Commerce in Nigeria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: E-Commerce.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Mobile E-Commerce in Nigeria
About the Publisher
March 2020

List of Content and Tables

Headlines
Prospects
The Demand for Mobile Phones Drives Growth As more Players Enter the Nigerian Landscape
Affordability of Smartphones will Boost Growth Over the Forecast Period, Encouraging Further Sales in Mobile E-Commerce
The Young Adult Population are Key Consumers Who Drive Growth in Mobile E-Commerce
Competitive Landscape
Jumia Nigeria Leads the Channel, Having Both a Website and Mobile Application and Offering Competitive Discounts
Jumia Food Apps are Set to Expand the Consumer Base, As Users will Appreciate the Convenience of Ordering Food from a Well-Trusted Player
Kongapay Performs Well, Offering a Convenient, Easy Way to Make Payments Through Mobile Devices
Channel Data
Table 1 Mobile E-Commerce: Value 2014-2019
Table 2 Mobile E-Commerce: % Value Growth 2014-2019
Table 3 Mobile E-Commerce Forecasts: Value 2019-2024
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
Executive Summary
The Nigerian Economy Begins to Recover in 2019, Boosted by the Rise in Consumer Spending Confidence and Growing Employment
The Expansion of Modern Grocery Retailing Threatens the Sales Performance of Traditional Retailers in Nigeria
The Rise of Convenience-Driven Consumers Shapes Retailing, As Players Respond to the Demands of the Growing Urban Communities
The Increasing Internet Access and the Growing Tech-Savvy Population Boosts Growth in E-Commerce and Mobile E-Commerce, Which is Set to Perform Well Over the Forecast
Solid Growth is Expected Over the Forecast Period, As Players Respond to the Growing Demand of Consumers, Especially Convenience-Driven Consumers in Nigeria
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical Retail Landscape
Cash and Carry
Seasonality
Christmas
Back to School
Payments and Delivery
Emerging Business Models
Market Data
Table 5 Sales in Retailing by Store-Based VS Non-Store: Value 2014-2019
Table 6 Sales in Retailing by Store-Based VS Non-Store: % Value Growth 2014-2019
Table 7 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 9 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 11 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 15 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 17 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 27 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 29 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 31 Retailing Gbo Company Shares: % Value 2015-2019
Table 32 Retailing Gbn Brand Shares: % Value 2016-2019
Table 33 Store-Based Retailing Gbo Company Shares: % Value 2015-2019
Table 34 Store-Based Retailing Gbn Brand Shares: % Value 2016-2019
Table 35 Store-Based Retailing Lbn Brand Shares: Outlets 2016-2019
Table 36 Non-Store Retailing Gbo Company Shares: % Value 2015-2019
Table 37 Non-Store Retailing Gbn Brand Shares: % Value 2016-2019
Table 38 Grocery Retailers Gbo Company Shares: % Value 2015-2019
Table 39 Grocery Retailers Gbn Brand Shares: % Value 2016-2019
Table 40 Grocery Retailers Lbn Brand Shares: Outlets 2016-2019
Table 41 Grocery Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 42 Non-Grocery Specialists Gbo Company Shares: % Value 2015-2019
Table 43 Non-Grocery Specialists Gbn Brand Shares: % Value 2016-2019
Table 44 Non-Grocery Specialists Lbn Brand Shares: Outlets 2016-2019
Table 45 Non-Grocery Specialists Lbn Brand Shares: Selling Space 2016-2019
Table 46 Mixed Retailers Gbo Company Shares: % Value 2015-2019
Table 47 Mixed Retailers Gbn Brand Shares: % Value 2016-2019
Table 48 Mixed Retailers Lbn Brand Shares: Outlets 2016-2019
Table 49 Mixed Retailers Lbn Brand Shares: Selling Space 2016-2019
Table 50 Forecast Sales in Retailing by Store-Based VS Non-Store: Value 2019-2024
Table 51 Forecast Sales in Retailing by Store-Based VS Non-Store: % Value Growth 2019-2024
Table 52 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 53 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 54 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
Coronavirus (Covid-19)
Sources
Summary 2 Research Sources
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll