Beer flight: Large craft breweries will establish out-of-state locations to compete in a crowded market
Breweries in California
Over the five years to 2018, the continued popularity and proliferation of craft breweries kept revenue for the Breweries industry in California growing at a steady pace. As consumers have had more disposable income, alcohol consumption in the state has steadily risen, resulting in a greater pool of customers for industry operators. Furthermore, operators in California have benefited from declining excise tax on beer. While national operators have also benefited from this, the state industry has experienced greater expansion due to the declining taxes, as California is home to the most craft breweries in the United States. As a result, industry revenue is expected to increase during the current period. Over the five years to 2023, industry revenue is anticipated to continue growing, albeit at a slower rate as consumers continue to diversify their alcohol consumption and the industry approaches oversaturation.
The Breweries industry in California primarily produces alcoholic beverages made from malted barley and hops such as beer, malt liquor and nonalcoholic beer. This industry excludes wine, brandy, cider and distilled beverages such as vodka and rum. Bottling purchased malt beverages and manufacturing purchased malt are also excluded from this industry.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Anheuser-Busch InBev SA/NV
- Molson Coors Brewing Company
- Sierra Nevada Brewing Company
- Heineken Holding NV
Methodology
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