Smart TVs are envisioned as online video consumption devices that enable centralized control of the living room entertainment experience - fragmented across smartphones, tablets, gaming consoles, and streaming media devices, among others. While the overall LCD TVs market has reached maturity and has been experiencing shipment declines in many regions, the emergence of 4K TVs is driving demand in developed markets, as well as price-sensitive countries such as China. Unit shipments for the global Smart TVs market is expected to increase from 198.3 million in 2018 to 249.9 million in 2024, at a compound annual growth rate (CAGR) of 3.9% during the forecast period.
As seen at Consumer Electronics Show (CES) 2018, major vendors in this space are integrating voice-activated personal assistants into their 2018 flagships, including Amazon Alexa, Google Assistant, and Bixby. 4K TVs are expected to drive replacements and growth, as prices decline further during the forecast period. From Samsung to Hisense, virtually every major vendor has identified UHD TVs or 4K TVs as the new standard in their TV line-ups for 2018 and beyond.
The global market for smart TVs continues to exhibit different trends in advanced and emerging regions. North America remains a growth driver, given the persistent demand for 4K TVs, which are quite attractive to consumers due to the sharply declining prices. China recorded further growth in 2018 and will continue to dominate shipment during the forecast period.
This market insight covers the following:
- Global market trend analyses - including market drivers and restraints
- Detailed unit shipment forecasts for the total smart TVs market
- Competitive landscape, in terms of major participants and market share analysis
- The base year of the insight is 2018, with forecasts running up to 2024. The research highlights the key trends impacting the global smart TVs market and outlines their implications.
Geographical Segmentation: The global market has been segmented into: North America and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, and Africa (EMEA).
Key Issues Addressed
- Will the market continue to grow during the forecast period? If not, what are the factors slowing down growth?
- What are the latest innovations in smart TV technology?
- What are the primary challenges faced by vendors addressing this market? What are the drivers and restraints for growth in this market?
- How does the competitive landscape look? Is the market still attractive for mergers and acquisitions?
- What are the revenue break-ups by geographical regions - NALA, EMEA, and APAC? Which are the regions that are growing faster than the rest?
1. Executive Summary
- Key Findings
- Market Engineering Measurements
2. Market Overview
- Introduction and Definitions
- Global Market Lifecycle Analysis
- Research Scope
- Geographic Scope
- Digital Media Value Chain Coverage
- Key Questions this Insight will Answer
3. External Challenges - Drivers and Restraints: Smart TVs Market
- Market Drivers
- Market Restraints
4. Forecast and Trends - Smart TVs Market
- Forecast Methodology
- Unit Shipment Forecast
- Percent Unit Shipment Forecast by Region
- Unit Shipment Forecast by Region
- Unit Shipment Discussion
5. Market Share and Competitive Analysis - Smart TVs Market
- Competitive Analysis - Market Share
- Market Share Analysis
- Competitive Structure and Tiers of Competition
- Competitive Environment
- Competitive Landscape Analysis
- Competitive Factors and Assessment
6. Growth Opportunities and Companies to Action
- Growth Opportunity 1 - Differentiating Features/Services
- Growth Opportunity 2 - Strategic Acquisitions
- Growth Opportunity 3 - Connected Smart Home Future
- Strategic Imperatives for Success and Growth
7. The Last Word
- The Last Word - Predictions
- Legal Disclaimer
- Market Engineering Measurements
- List of Abbreviations
- List of Exhibits