This study examines strategies, participants, and growth opportunities in the North American mobile asset management market. Mobile asset management offerings are defined as solutions that use wireless tracking devices and cellular, location, and sensor technologies to remotely locate and monitor moveable assets that are outside of a company's four walls. Rich data analytics can also be included. Major use cases are: 1) Large pieces of company-owned equipment located out in the field, 2) Trailers, and 3) High-value cargo that is in-transit from Point A for delivery to Point B. Key market trends, the competitive landscape, and potential growth opportunities are defined and discussed. The survey results regarding North American business preferences, plans and demands for mobile asset management solutions are also charted and analyzed.
Many North American companies have moveable assets - field equipment, trailers, cargo in transit - located outside of the four walls. These assets typically represent a significant investment on the companies' part, and protecting them from theft was the initial impetus behind the creation of mobile asset tracking solutions. As needs became more sophisticated, the original mobile asset tracking category has expanded from simple GPS location tracking and alerts to encompass sensor monitoring, then rich analytics and more proactive planning. This is a market that is growing rapidly in terms of perceived value-add. Today, almost 3/4 of businesses with assets in the field expect their mobile asset management (MAM) needs to become more advanced during the next few years - and over half of current MAM users plan to expand their deployments over the near term.
However, while the benefits of MAM become even more compelling - not just theft protection, but also increased productivity, more optimized utilization of assets, etc. - challenges exist for both customers and providers. Potential users can throttle back on adoption because of cost concerns and a perceived lack of internal expertise and resources to deal with the new information that will be uncovered. Providers are challenged to improve affordability, incorporate the right technologies at the right time, enhance integration opportunities, and differentiate against competitors.
Key Issues Addressed
- How do today's businesses stratify in terms of mobile asset management needs? What level of near-term expansion and growth is anticipated for this market?
- What disruptive forces are acting upon this market?
- What are the key areas of potential differentiation for mobile asset management providers? How are leading participants innovating in this market?
- What growth opportunities exist for today's providers and their channels?
- Do businesses have any preference regarding using custom vs. third-party packaged MAM solutions? What hard-dollar benefits are being experienced by current users?
1. Executive Summary
- Key Findings
2. Market Overview - Mobile Asset Management
- Defining Mobile Asset Management Solutions
- Mobile Asset Management - Key Issues and Trends
3. Demand Analysis - Mobile Asset Management
- 2018 Mobile Business Solutions Survey
- Mobile Asset Management - Businesses with Moveable Assets in the Field
- Mobile Asset Management - Deployment Plans
- Mobile Asset Management - Current Level of Asset Tracking Need
- Mobile Asset Management - Projected Level of Asset Tracking Need
- Mobile Asset Management - User Satisfaction Level
- Mobile Asset Management - Business Impacts
- Mobile Asset Management - Implementation Methods
- Mobile Asset Management - Adoption Barriers
- Mobile Asset Management - Current and Planned Implementations
- Demand Analysis Discussion
4. Competitive Environment - Mobile Asset Management
- Transformation in the Mobile Asset Management Industry
- Competitive Environment
- Actsoft Inc. Profile
- AT&T Profile
- CalAmp Profile
- Fleet Complete Profile
- OnAsset Intelligence, Inc. Profile
- Spireon Inc. Profile
- Sprint Profile
- Verizon Profile
5. Growth Opportunities - Mobile Asset Management
- Growth Opportunity 1 - OEM Partnerships
- Growth Opportunity 2 - Expanding Down-Market
- Growth Opportunity 3 - Solution Simplification
- Growth Opportunity 4 - Increased Verticalization
- Growth Opportunity 5 - Mobilization
- Strategic Imperatives for Mobile Asset Management Providers
6. The Last Word
- The Last Word
- Legal Disclaimer
- List of Exhibits