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Mobile E-Commerce in Tunisia

  • ID: 4755772
  • Report
  • March 2020
  • Region: Tunisia
  • 30 pages
  • Euromonitor International
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At the end of the review period, mobile e-commerce remained a very small retail channel in Tunisia, accounting for only a small proportion of total e-commerce value sales in 2019. However, sales are rising rapidly from a low base and it is expected that mobile e-commerce will experience very strong growth over the forecast period. Among the main factors supporting this growth are set to be the recent launch by Tunisian Post of its award-winning mobile payment app D17.

The Mobile E-Commerce in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: E-Commerce.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Mobile E-Commerce in Tunisia

List of Contents and Tables

HEADLINES

PROSPECTS
  • Rapid growth from a low base expected in mobile e-commerce
  • Mobile e-commerce to flow from importance of mobile devices and apps in daily life
  • The development of more mobile-friendly websites set to be key to channel growth
COMPETITIVE LANDSCAPE
  • Mobile e-commerce has a very underdeveloped competitive environment
CHANNEL DATA
  • Table 1 Mobile E-Commerce: Value 2014-2019
  • Table 2 Mobile E-Commerce: % Value Growth 2014-2019
  • Table 3 Mobile E-Commerce Forecasts: Value 2019-2024
  • Table 4 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Retailing continues to develop as international chains compete with local traders
  • The e-commerce leaders are store-based retailers pursuing omni-channel strategies
  • Legal restrictions on the ownership of chemists and drugstores mean fragmentation
  • Apparel and footwear specialist retailers poised for dynamic development
  • Strong growth and development expected as retailing moves into the 21st century
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Table 5 Cash and Carry Sales: Value 2014-2019
  • Seasonality
  • Eid Al-Fitr
  • Back to School
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 8 Sales in Store-Based Retailing by Channel: Value 2014-2019
  • Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
  • Table 10 Store-Based Retailing Outlets by Channel: Units 2014-2019
  • Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 12 Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
  • Table 16 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 18 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
  • Table 20 Retailing GBO Company Shares: % Value 2015-2019
  • Table 21 Retailing GBN Brand Shares: % Value 2016-2019
  • Table 22 Store-based Retailing GBO Company Shares: % Value 2015-2019
  • Table 23 Store-based Retailing GBN Brand Shares: % Value 2016-2019
  • Table 24 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
  • Table 25 Non-Store Retailing GBO Company Shares: % Value 2015-2019
  • Table 26 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
  • Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
  • Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
  • Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
  • Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
  • Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
  • Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
  • Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
  • Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
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