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Mobile E-Commerce in Tunisia

  • ID: 4755772
  • Report
  • March 2021
  • Region: Tunisia
  • 31 pages
  • Euromonitor International
At the end of the review period, mobile e-commerce remained a small retail channel in Tunisia, accounting for only a small proportion of total e-commerce value sales in 2020. However, sales are rose rapidly from a low base during 2020. The pandemic accelerated the shift towards e-commerce, and mobile e-commerce as a result, as many consumers experimented and became reliant on the digital channel while in isolation.

The Mobile E-Commerce in Tunisia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Mobile e-commerce usage increases in tandem with growth of e-commerce
  • Food delivery services drive growth in mobile e-commerce in 2020
  • Mobile e-commerce has an underdeveloped competitive environment
RECOVERY AND OPPORTUNITIES
  • Mobile e-commerce to flow from importance of mobile devices and apps in daily life
  • The development of more mobile-friendly websites set to be key to channel growth
  • Increased trust in online payments will support growth in mobile e-commerce
CHANNEL DATA
  • Table 1 Mobile E-Commerce: Value 2015-2020
  • Table 2 Mobile E-Commerce: % Value Growth 2015-2020
  • Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
  • Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
EXECUTIVE SUMMARY
  • COVID-19 impact on retailing
  • COVID-19 country impact
  • Legal restrictions on the ownership of chemists and drugstores mean fragmentation
  • Apparel and footwear specialist retailers poised for dynamic development
  • Strong growth and development expected as retailing moves into the 21st century
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Table 5 Cash and Carry Sales: Value 2014-2019
  • Seasonality
  • Eid Al-Fitr
  • Back to School
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
  • Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
  • Table 8 Sales in Store-Based Retailing by Channel: Value 2015-2020
  • Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
  • Table 10 Store-Based Retailing Outlets by Channel: Units 2015-2020
  • Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
  • Table 12 Sales in Non-Store Retailing by Channel: Value 2015-2020
  • Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
  • Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
  • Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
  • Table 16 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
  • Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
  • Table 18 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
  • Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
  • Table 20 Retailing GBO Company Shares: % Value 2016-2020
  • Table 21 Retailing GBN Brand Shares: % Value 2017-2020
  • Table 22 Store-based Retailing GBO Company Shares: % Value 2016-2020
  • Table 23 Store-based Retailing GBN Brand Shares: % Value 2017-2020
  • Table 24 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
  • Table 25 Non-Store Retailing GBO Company Shares: % Value 2016-2020
  • Table 26 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
  • Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
  • Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
  • Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
  • Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
  • Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
  • Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
  • Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
  • Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
  • Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
  • Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
  • Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
  • Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
  • Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
  • Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
  • Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
  • Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
  • Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
  • Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES
  • Summary 2 Research Sources

Note: Product cover images may vary from those shown
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