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Cloud Computing Market by Service Model, Deployment Model, Organization Size, Workload, Vertical, and Region - Global Forecast to 2023

  • ID: 4755793
  • Report
  • Region: Global
  • 150 Pages
  • Markets and Markets
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The Global Cloud Computing Market Size is Expected to Grow from USD 272.0 Billion in 2018 to USD 623.3 Billion by 2023, at a CAGR of 18.0%

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Cloud Computing Market by Service Model (Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS)), Deployment Model (Public, Private, and Hybrid), Organization Size, Workload, Vertical, and Region - Global Forecast to 2023

Increasing need to deliver enhanced customer experience to drive the cloud computing market

The global cloud computing market size is expected to grow from USD 272.0 billion in 2018 to USD 623.3 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 18.0% during the forecast period. Increased automation and agility, need for delivering enhanced customer experience, and increased cost savings and return on investment are the major growth factors for the cloud computing market. However, data prone to cyber-attacks and lack of skilled labor may restrain the growth of the cloud computing market.

Infrastructure as a Service (IaaS) to help enterprises in enhancing infrastructure scalability and performance

The key features of IaaS include automated administrative tasks, dynamic scaling, platform virtualization, and network connectivity. IaaS enables enterprises to leverage their IT infrastructure without paying for the construction of the physical infrastructure. Moreover, it provides flexibility, mobility, easy, and scalable access to applications, and enhanced collaboration to help enterprises focus on their core businesses.

Retail and consumer goods vertical to grow at the highest rate during the forecast period

The retail and consumer goods vertical is one of the fastest-growing verticals with respect to the adoption of emerging and innovative technologies, such as cloud computing, big data analytics, DevOps, digital stores, and social networks. Various factors driving this adoption are the rising purchasing power of customers and the need to satisfy customer expectations leading to the existing customer retention and new customer acquisition. Online retailing and cloud technologies have significantly disrupted the retail and consumer goods vertical leading to the adoption of cloud computing mainly for storage, backup, and security services.

North America to hold the largest market size and the Asia Pacific (APAC) to grow at the highest rate during the forecast period

North America is the most mature market in terms of cloud computing services adoption, due to several factors, such as the presence of many enterprises with advanced IT infrastructure, and availability of technical expertise. APAC is expected to offer significant growth opportunities for cloud computing vendors during the forecast period. Rapid advancements in emerging technologies, IT infrastructure services, and the Internet of Things (IoT) have led many organizations
to adopt cloud computing services.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The breakup of the profiles of the primary participants as follows:

  • By Company Type: Tier I: 35%, Tier II: 45%, and Tier III: 20%
  • By Designation: C-Level: 35%, D-Level: 25%, and Others: 40%
  • By Region: North America: 45%, Europe: 20%, APAC: 30%, and RoW: 5%

The report profiles the following key vendors:

1. AWS (US)
2. Microsoft (US)
3. Google (US)
4. Alibaba (China)
5. SAP (Germany)
6. IBM (US)
7. Oracle (US)
8. VMware (US)
9. Rackspace (US)
10. Salesforce (US)
11. Adobe (US)
12. Verizon (US)
13. CenturyLink (US)
14. Fujitsu (Japan)
15. NTT Communications (Japan)

Research Coverage

The report segments the global cloud computing market by service model which has been further segmented into IaaS, Platform as a Service (PaaS), and Software as a Service (SaaS). The workload segment covers storage, backup, and Disaster Recovery (DR); application development and testing; database management; business analytics; integration and orchestration; Customer Relationship Management (CRM); Enterprise Resource Management (ERM); collaboration and content management; and others (networking, security, Human Capital Management (HCM), and others). The deployment model segment is inclusive of public cloud, private cloud, and hybrid cloud. The organization size segment covers Small and Medium-sized Enterprises (SMEs) and large enterprises. The market by vertical covers Banking, Financial Services, and Insurance (BFSI); IT and telecommunications; government and public sector; healthcare and life sciences; retail and consumer goods; media and entertainment; manufacturing; energy and utilities; and others (education, and travel and hospitality). The report also provides market details in 5 major regions: North America, Europe, APAC, Middle East and Africa (MEA), and Latin America.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in the cloud computing market with information on the closest approximations of the revenue numbers for the overall cloud computing market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adobe
  • AWS
  • Fujitsu
  • IBM
  • NTT Communications
  • Rackspace
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Market Segmentation
1.2.2 Regions Covered
1.3 Years Considered For the Study
1.4 Currency Considered
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions For the Study
2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities In the Cloud Computing Market
4.2 Cloud Computing Market, by Service Model (2018 Vs. 2023)
4.3 Cloud Computing Market, by Deployment Model (2018 Vs. 2023)
4.4 Cloud Computing Market, by Vertical (2018 Vs. 2023)
4.5 Market Investment Scenario

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increased Automation and Agility
5.2.1.2 Need For Delivering Enhanced Customer Experience
5.2.1.3 Increased Cost-Savings and Return On Investment
5.2.2 Restraints
5.2.2.1 Data Prone To Cyber-Attacks
5.2.2.2 Lack of Skilled Labor
5.2.3 Opportunities
5.2.3.1 Increase In Adoption of Hybrid Cloud Services
5.2.3.2 Rise In Number of Small and Medium-Sized Enterprises To Create New Revenue Opportunities For Cloud Vendors
5.2.4 Challenges
5.2.4.1 Increased Need To Manage Regulatory and Compliance Policy Needs
5.2.4.2 Compatibility Issues With Legacy Systems
5.2.4.3 Fear of Vendor Lock-In

6 Cloud Computing Market, by Service Model
6.1 Introduction
6.2 Infrastructure as a Service
6.2.1 Growth of This Service To Be Driven by Increasing Need of Enterprises To Shift Enterprise Workloads To Cloud
6.3 Platform as a Service
6.3.1 More Developers Embrace Cloud-Based Developments Platforms To Deploy Applications Leading To High Traction of This Service In Near Future
6.4 Software as a Service
6.4.1 Large Scale Adoption by Enterprises Across the Globe To Reduce Cost and Time For Deployment of Applications Driving the Growth of This Service

7 Cloud Computing Market, by Deployment Model
7.1 Introduction
7.2 Public Cloud
7.2.1 Lower Cost and Increased Security Capabilities Result In Rising Popularity of Public Cloud
7.3 Private Cloud
7.3.1 Private Cloud To Gain Popularity Among Enterprises Requiring Better Control Over Data and Cloud Compliant Offerings
7.4 Hybrid Cloud
7.4.1 Several Benefits Offered To Enterprises To Lead Hybrid Cloud Gain a Huge Traction

8 Cloud Computing Market, by Organization Size
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 Need To Reduce Cost of Deployment of Applications Lead To High Affinity Toward Cloud Offerings by Small and Medium-Sized Enterprises
8.3 Large Enterprises
8.3.1 Large Enterprises To Majorly Invest In Advanced Technologies For Increasing Their Overall Productivity and Efficiency

9 Cloud Computing Market, by Vertical
9.1 Introduction
9.2 Banking, Financial Services and Insurance
9.2.1 Cloud Offers the Benefit of Meeting Regulatory Standards To Enable Vendors Meet These Regulations Easily and Efficiently
9.3 It and Telecommunications
9.3.1 Cloud Offers Benefits of Network Connectivity, Security, Customer Relationship, and End-To-End Service Level Monitoring Helping It and Telecommunications Companies To Enhance Their Core Competencies
9.4 Government and Public Sector
9.4.1 Cloud Computing Offers Real-Time Interactions With Citizens, Data Security, Reduced Costs, and On-Demand Data Availability, Leading To Adoption of Cloud In This Vertical
9.5 Retail and Consumer Goods
9.5.1 Cloud Computing Services Enable Retailers To Access Customer Data With Just One Click From Any Store Located Anywhere Leading To Better Customer Service Delivery
9.6 Manufacturing
9.6.1 Manufacturing Vertical To Adopt Cloud-Based Services For Automating and Delivering Enhanced Quality Faster and Cost-Effectively
9.7 Energy and Utilities
9.7.1 Cloud Offers the Benefits of Lower Capex and Opex, Unlimited Compute, Quicker and Efficient Service Delivery, and Agility Enabling Increase In Adoption of Cloud Computing
9.8 Media and Entertainment
9.8.1 Media and Entertainment Vertical To Gain Various Benefits of Cloud, Such as Faster Time-To-Market, Meeting Customer Expectations, Storage and Management of Increasing Volume of Data Generation, and Reduced Costs
9.9 Healthcare and Life Sciences
9.9.1 Implementation of Cloud Computing In This Vertical To Lead Streamlining of Patient Health Service, Increasing Medical Staff Productivity and Enhancing Operational Efficiency
9.10 Others

10 Cloud Computing Market, by Workload
10.1 Introduction
10.2 Storage, Backup, and Disaster Recovery
10.2.1 Enterprises Lacking the Budget To Implement and Maintain Their Own Storage Infrastructure Or Hardware To Avail This Service
10.3 Application Development and Testing
10.3.1 Complete Development and Deployment Environment In the Cloud That Consist of Application Infrastructure
10.4 Database Management
10.4.1 Data Management To Provide Specifically Engineered and Optimized High-Performance Database Workloads
10.5 Business Analytics
10.5.1 Complete End-To-End Offerings Providing Developers Platform With Tools and Frameworks Enable Them To Build Applications Efficiently
10.6 Integration and Orchestration
10.6.1 Enterprises Adopt Hybrid and Multi-Cloud Strategies Leading To Increasing Integration and Orchestration Workloads
10.7 Customer Relationship Management
10.7.1 Cloud-Based CRM Centralizes Customer Database To Provide Comprehensive View of All Interactions With Customers For Teams At Different Geographic Locations
10.8 Enterprise Resource Management
10.8.1 Cloud Erm Systems Provide Reliable Access To Information and Help Avoid Data and Operations Redundancy Enabling Efficient Business Operations and Processes
10.9 Collaboration and Content Management
10.9.1 Several Enterprises Embracing Cloud-Based Technologies To Led Rise In Collaboration and Content Management Workloads
10.10 Others
11 Cloud Computing Market, by Region
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.1.1 Us Is the Most Mature Market In Terms of Cloud Adoption
11.2.2 Canada
11.2.2.1 Stable Economy and Increasing Saas Adoption To Provide Major Opportunities For the Cloud Computing Market
11.3 Europe
11.3.1 United Kingdom
11.3.1.1 Cloud Computing Market In the UK To Provide a Better Environment For Adopting Cloud and Improving Business Efficiency To Customers
11.3.2 Germany
11.3.2.1 Presence of Established Cloud-Based Enterprises and Informed Customers To Prove That the Country Holds a Status of Mature Market For Cloud and Advanced Technologies
11.3.3 France
11.3.3.1 SMEs In France To Move Toward the Adoption of Cloud Computing Solutions and Services
11.3.4 Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.1.1 China Possesses Huge Investments From Private Sectors, Robust Government Support, and Availability of Huge Population of Young Generation To Drive the Growth of New and Emerging Technologies In This Country
11.4.2 Japan
11.4.2.1 Japan To Be Most Consistent and Developed Market For Cloud Services With No Trade Barriers
11.4.3 Australia and New Zealand
11.4.3.1 Availability of Advanced and Reliable Cloud Infrastructure To Present Attractive Opportunities For Cloud-Based Technologies
11.4.4 Rest of Asia Pacific
11.5 Middle East and Africa
11.5.1 Kingdom of Saudi Arabia
11.5.1.1 Ksa To Continue Its Dominance In the Market Through Enhanced Availability of Cloud Infrastructure and New Government Initiatives
11.5.2 United Arab Emirates
11.5.2.1 Quick It Resource Deployment, Low Cost Storage Services, and Resource Monitoring To Drive the Adoption of Cloud Computing In the UAE
11.5.3 South Africa
11.5.3.1 Public Cloud Services Used For the  e-government in This Country To Gain Huge Traction, Resulting In the Adoption of Cloud Migration Services, as Well as the Usage of Public Cloud
11.5.4 Rest of Middle East and Africa
11.6 Latin America
11.6.1 Brazil
11.6.1.1 Growing Awareness About Cloud Services and Increasing Shift Toward Digitalization Led To the Adoption of Cloud Technologies In This Country by Smes
11.6.2 Mexico
11.6.2.1 Mexico To Led Major Digital Transformation of the Telecom Sector by Adopting Cloud Technologies
11.6.3 Rest of Latin America

12 Competitive Landscape
12.1 Competitive Scenario
12.1.1 Partnerships, Agreements, and Collaborations
12.1.2 New Product Launches
12.1.3 Business Expansions
12.1.4 Mergers and Acquisitions
12.2 Competitive Leadership Mapping
12.2.1 Visionary Leaders
12.2.2 Innovators
12.2.3 Dynamic Differentiators
12.2.4 Emerging Companies

13 Company Profiles
13.1 AWS
13.2 IBM
13.3 Microsoft
13.4 Google
13.5 Oracle
13.6 Alibaba
13.7 SAP
13.8 Vmware
13.9 Rackspace
13.10 Salesforce
13.11 Adobe
13.12 Verizon
13.13 Centurylink
13.14 Fujitsu
13.15 NTT Communications

14 Appendix
14.1 Discussion Guide
14.2 Knowledge Store: Subscription Portal
14.3 Available Customizations
14.4 Related Reports
14.5 Author Details

List of Tables
Table 1 United States Dollar Exchange Rate, 2015-2017
Table 2 Factor Analysis
Table 3 Cloud Computing Market Size, by Service Model, 2016-2023 (USD Billion)
Table 4 Infrastructure as a Service: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 5 Platform as a Service: Cloud Computing Market Size, by Region 2016-2023 (USD Billion)
Table 6 Software as a Service: Cloud Computing Market Size, by Region 2016-2023 (USD Billion)
Table 7 Cloud Computing Market Size, by Deployment Model, 2016-2023 (USD Billion)
Table 8 Public Cloud: Cloud Computing Market Size, by Region 2016-2023 (USD Billion)
Table 9 Private Cloud: Cloud Computing Market Size, by Region 2016-2023 (USD Billion)
Table 10 Hybrid Cloud: Cloud Computing Market Size, by Region 2016-2023 (USD Billion)
Table 11 Cloud Computing Market Size, by Organization Size, 2016-2023 (USD Billion)
Table 12 Small and Medium-Sized Enterprises: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 13 Large Enterprises: Cloud Computing Market Size, by Region 2016-2023 (USD Billion)
Table 14 Cloud Computing Market Size, by Vertical, 2016-2023 (USD Billion)
Table 15 Banking, Financial Services and Insurance: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 16 It and Telecommunications: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 17 Government and Public Sector: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 18 Retail and Consumer Goods: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 19 Manufacturing: Cloud Computing Market Size, by Region 2016-2023 (USD Billion)
Table 20 Energy and Utilities: Cloud Computing Market Size, by Region 2016-2023 (USD Billion)
Table 21 Media and Entertainment: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 22 Healthcare and Life Sciences: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 23 Others: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 24 Cloud Computing Market Size, by Workload, 2016-2023 (USD Billion)
Table 25 Storage, Backup, and Disaster Recovery: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 26 Application Development and Testing: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 27 Database Management: Cloud Computing Market Size, by Region 2016-2023 (USD Billion)
Table 28 Business Analytics: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 29 Integration and Orchestration: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 30 Customer Relationship Management: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 31 Enterprise Resource Management: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 32 Collaboration and Content Management: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 33 Others: Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 34 Cloud Computing Market Size, by Region, 2016-2023 (USD Billion)
Table 35 North America: Cloud Computing Market Size, by Service Model 2016-2023 (USD Billion)
Table 36 North America: Cloud Computing Market Size, by Deployment Model, 2016-2023 (USD Billion)
Table 37 North America: Cloud Computing Market Size, by Organization Size, 2016-2023 (USD Billion)
Table 38 North America: Cloud Computing Market Size, by Vertical 2016-2023 (USD Billion)
Table 39 North America: Cloud Computing Market Size, by Workload 2016-2023 (USD Billion)
Table 40 North America: Cloud Computing Market Size, by Country 2016-2023 (USD Billion)
Table 41 Europe: Cloud Computing Market Size, by Service Model 2016-2023 (USD Billion)
Table 42 Europe: Cloud Computing Market Size, by Deployment Model 2016-2023 (USD Billion)
Table 43 Europe: Cloud Computing Market Size, by Organization Size, 2016-2023 (USD Billion)
Table 44 Europe: Cloud Computing Market Size, by Vertical, 2016-2023 (USD Billion)
Table 45 Europe: Cloud Computing Market Size, by Workload, 2016-2023 (USD Billion)
Table 46 Europe: Cloud Computing Market Size, by Country, 2016-2023 (USD Billion)
Table 47 Asia Pacific: Cloud Computing Market Size, by Service Model, 2016-2023 (USD Billion)
Table 48 Asia Pacific: Cloud Computing Market Size, by Deployment Model, 2016-2023 (USD Billion)
Table 49 Asia Pacific: Cloud Computing Market Size, by Organization Size, 2016-2023 (USD Billion)
Table 50 Asia Pacific: Cloud Computing Market Size, by Vertical, 2016-2023 (USD Billion)
Table 51 Asia Pacific: Cloud Computing Market Size, by Workload, 2016-2023 (USD Billion)
Table 52 Asia Pacific: Cloud Computing Market Size, by Country, 2016-2023 (USD Billion)
Table 53 Middle East and Africa: Cloud Computing Market Size, by Service Model, 2016-2023 (USD Billion)
Table 54 Middle East and Africa: Cloud Computing Market Size, by Deployment Model, 2016-2023 (USD Billion)
Table 55 Middle East and Africa: Cloud Computing Market Size, by Organization Size, 2016-2023 (USD Billion)
Table 56 Middle East and Africa: Cloud Computing Market Size, by Vertical, 2016-2023 (USD Billion)
Table 57 Middle East and Africa: Cloud Computing Market Size, by Workload, 2016-2023 (USD Billion)
Table 58 Middle East and Africa: Cloud Computing Market Size, by Country, 2016-2023 (USD Billion)
Table 59 Latin America: Cloud Computing Market Size, by Service Model, 2016-2023 (USD Billion)
Table 60 Latin America: Cloud Computing Market Size, by Deployment Model, 2016-2023 (USD Billion)
Table 61 Latin America: Cloud Computing Market Size, by Organization Size, 2016-2023 (USD Billion)
Table 62 Latin America: Cloud Computing Market Size, by Vertical, 2016-2023 (USD Billion)
Table 63 Latin America: Cloud Computing Market Size, by Workload, 2016-2023 (USD Billion)
Table 64 Latin America: Cloud Computing Market Size, by Country, 2016-2023 (USD Billion)
Table 65 Partnerships, Agreements, and Collaborations, 2017-2018
Table 66 New Product Launches, 2017-2018
Table 67 Business Expansions, 2018-2019
Table 68 Mergers and Acquisitions, 2016-2019

List of Figures
Figure 1 Cloud Computing Market: Research Design
Figure 2 Cloud Computing Market: Top-Down and Bottom-Up Approaches
Figure 3 Cloud Computing Market Snapshot, 2016-2023
Figure 4 Software as a Service Segment Holds Largest Market Share Among Service Models In 2018
Figure 5 Public Deployment Holds Largest Market Share Among Deployment Models In 2018
Figure 6 Storage, Backup, and Disaster Recovery Holds Largest Market Share Among Workloads In 2018
Figure 7 Banking, Financial Services, and Insurance Holds Largest Market Share Among Verticals In 2018
Figure 8 Cloud Computing Market: Regional Snapshot
Figure 9 Need For Delivering Enhanced Customer Experience To Increase the Adoption of Cloud Computing Services
Figure 10 Software as a Service Segment To Account For the Largest Market Share In 2018
Figure 11 Public Cloud Segment To Account For the Largest Market Share In 2018
Figure 12 Banking, Financial Services, and Insurance Vertical To Account For the Largest Market Share In 2018
Figure 13 Asia Pacific To Emerge as the Best Market For Investments In the Next 5 Years
Figure 14 Drivers, Restraints, Opportunities, and Challenges: Cloud Computing Market
Figure 15 Infrastructure as a Service Segment To Grow At the Highest Rate During the Forecast Period
Figure 16 Hybrid Cloud Segment To Grow At the Highest Rate During the Forecast Period
Figure 17 Small and Medium-Sized Enterprises Segment To Grow At a Higher Rate During the Forecast Period
Figure 18 Retail and Consumer Goods Vertical To Grow At the Highest Rate During the Forecast Period
Figure 19 Integration and Orchestration Segment To Grow At the Highest Rate During the Forecast Period
Figure 20 Asia Pacific To Grow At the Highest Rate During the Forecast Period
Figure 21 North America: Market Snapshot
Figure 22 North America: Country Analysis
Figure 23 Europe : Country Analysis
Figure 24 Asia Pacific: Market Snapshot
Figure 25 Asia Pacific: Country Analysis
Figure 26 Key Developments In the Cloud Computing Market During 2015-2019
Figure 27 Cloud Computing Market (Global) Competitive Leadership Mapping, 2018
Figure 28 Aws: Company Snapshot
Figure 29 Aws: Swot Analysis
Figure 30 IBM: Company Snapshot
Figure 31 IBM: Swot Analysis
Figure 32 Microsoft: Company Snapshot
Figure 33 Microsoft: Swot Analysis
Figure 34 Google: Company Snapshot
Figure 35 Google: Swot Analysis
Figure 36 Oracle: Company Snapshot
Figure 37 Oracle: Swot Analysis
Figure 38 Alibaba: Company Snapshot
Figure 39 Sap: Company Snapshot
Figure 40 Vmware: Company Snapshot
Figure 41 Salesforce: Company Snapshot

Note: Product cover images may vary from those shown
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  • Adobe
  • Alibaba
  • AWS
  • Centurylink
  • Fujitsu
  • Google
  • IBM
  • Microsoft
  • NTT Communications
  • Oracle
  • Rackspace
  • Salesforce
  • SAP
  • Verizon
  • Vmware
Note: Product cover images may vary from those shown
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