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Top Growth Opportunities: Meat in Canada

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  • 92 Pages
  • March 2019
  • Region: Canada
  • GlobalData
  • ID: 4756457
Top Growth Opportunities: Meat in Canada


Canada ranks first among the top 10 countries in the meat sector in opportunity terms, valued at US$22,063.6 million in 2018. The sector is expected to register strong growth at a CAGR of 6.2% during 2018-2023. While meat is one of the staple foods across most households in Canada, growth will predominantly be driven by rising disposable incomes especially of the millennial consumer group, which will boost sales of premium variants of meat in the country.

The Canadian meat sector is forecast to see significant growth over 2018-2023, driven by rising disposable personal incomes, which will boost consumer spending for meat products. However, with rising health awareness levels regarding the implications of consuming excessive red meat, especially with the WHO declaring such meat to be carcinogenic, consumer preferences are shifting away from beef, veal, lamb, goat, and other red meat products.

Even though the meat sector is regulated in terms of approved hormones being used in food products, the increasing wariness among consumers, with regards to hormones and antibiotics used for livestock, is boosting demand for hormone-free and organic grass fed meat.

The report "Top Growth Opportunities: Meat in Canada", provides an overview of the meat sector, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. Recommended actions and detailed analysis helps target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of meat markets in Canada.

Key Analysis
  • After a period decline at a CAGR of -1.1% in US$ terms between 2013 and 2018, the Canadian meat sector will grow at a CAGR of 6.2% during 2018-2023.

  • Growing economy and busy lifestyles will drive the demand for convenient meat products.

  • Increasing health consciousness among consumers will boost the demand for meat products which are claimed to be free from artificial ingredients.

  • Over 2018-2023, fresh meat counter will remain the highest value category, while frozen meat is forecast to be the fastest growing category during the period.

  • Key consumer demographic groups driving consumption within the Canada market. Improve your consumer targeting by understanding who's driving the market, what they want, and why?

  • A study of market value and volumes over 2013-2018 for Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2018-2023 period.

  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.

  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.

  • Examples of international and regional product innovation targeting key consumer needs.

Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of consumers.

  • This is based on the publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking.

  • Category, brand, and packaging dynamics are also examined.

  • This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

1. Introducing a top growth market for meat
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, economic, social, and technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market
2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
Meat retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary
5. Consumer insight - who, what, when, where, and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key health & wellness trends
Penetration of health & wellness claims by category
Consumer trends summary
6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Key recommendations
8. Appendix and Definitions
List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2013-2023
Winners and losers by category, value, 2018-2023
Volume growth by category, 2013-2023
Winners and losers by category, volume, 2018-2023
Key consumption volume shares by consumer group, 2018
Top categories by volume and CAGR, 2013-2018
Average price change by brand, 2018
List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2013-2023
Market value and split, 2013-2023
Value growth by category, 2013-2018 and 2018-2023
Value market growth by category, 2013-2023
Winners and losers by category, volume, 2018-2023
Value and volume growth by category, 2013-2023
Fragmentation by category, 2013-2018
Private label penetration and CAGR, 2013-2018
Cumulative value share by brand, 2018
Penetration of health & wellness claims by category, 2018
Packaging materials volume share, 2018 & 2023
Packaging closure materials volume share, 2018 & 2023
Projected CAGR for top five categories by value, 2018-2023
Price change by category, 2018

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Maple Leaf Foods Inc.

  • Marcangelo Foods

  • Sofina Foods Inc.

  • Tyson Foods Inc.

  • ConAgra Brands Inc.

  • Piller's Fine Foods

  • Mina Foods

  • Walmart

  • Sobeys Inc.