Global Alternative Online Payment Methods 2019

E-Wallets Help Alternative Payment Methods Outpace Cards in Global E-Commerce

In global E-Commerce, alternative payment methods start to outpace cards with help from E-Wallets

Global E-Commerce sees the impact of alternative payment methods
Worldwide E-Commerce sales are experiencing a rivalry between alternative payment methods and cards, with alternative payment methods aggregating a larger portion of the market. Among these methods, E-Wallets are the most popular and, regarding global E-Commerce sales, they will account for almost half by 2022, highlights the report. This trend is driven by the Asia-Pacific market, where E-Wallets maintain and expand a notable share.

In Europe, local digital payment solutions and E-Wallets contend cards
Digital wallets are not only a phenomenon in Asia-Pacific, they see traction in Europe as well. PayPal has outpaced Mastercard and Visa in 2018 in countries such as Italy, Spain and France among online shoppers. In other European countries, local payment solutions and payments by invoice have become major alternatives, as cited in the report.

Variety is valued by consumers when paying online
Although cards are the leading payment method in the Americas, surveys quoted in the report show that variety of payment methods matter. Buyers in the region prefer to use payment methods in which they have an account for, as opposed to entering new details on a website.

Questions Answered in this Report

What are the leading alternative payment methods used by online shoppers worldwide?
In which countries do alternative online payment methods outpace bank card payments?
What are some of the most important online and mobile payment trends?
What are the most important criteria applied by online shoppers when choosing a method to pay?
How important is it to offer digital buyers a variety of alternative payment means?

Please note: For this report, the purchase of an Enterprise licence allows up to ten worldwide users of an organization access to the report.

1. Management Summary

2. Global Developments
Breakdown of E-Commerce Transaction Value by Traditional and Alternative Payment Methods, in %, by Global and Selected Regions, in %, 2018
E-Wallets’ Share of Global E-Commerce Transaction Value, in %, 2018e & 2022f
Payment Methods Accepted in Online Stores, in % of Online Stores, February 2018

3. Asia Pacific
3.1. Regional
Online and Mobile Payment Trends and News about Players, February 2019
Breakdown of E-Commerce Transaction Value by Traditional and Alternative Payment Methods, in %, Q1 2017 & Q1 2018
3.2. Advanced Markets
3.2.1. Japan
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
3.2.2. South Korea
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
3.2.3. Australia
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
3.3. Emerging Markets
3.3.1. China
Breakdown of E-Commerce Sales by Payment Methods, in %, Q1 2017 & Q1 2018
Top 5 Third-Party Payment Services, in % of Users, August 2018
Top Uses of Third-Party Payment Services, in % of Users, August 2018
3.3.2. India
Top 3 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2018
Breakdown of E-Commerce Sales by Payment Methods, in %, Q1 2017 & Q1 2018
Top Mobile Wallets Used, in % of Young Urban Mobile Wallet Users, March 2018
3.3.3. Indonesia
Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018
E-Money Usage Cases, in % of Mobile Users, by Gender, January 2018
Most Used E-Money Services, in % of Mobile Users, January 2018
3.3.4. Thailand
Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1 2017 & Q1 2018
3.3.5. Vietnam
Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, November 2018
Factors Most Important to Online Shoppers When Buying Online, in % of Online Shoppers, 2017

4. Europe
4.1. Regional
Online and Mobile Payment Trends and News about Players, February 2019
Breakdown of E-Commerce Transactions by Payment Method, in %, 2018e
Top Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 – 2018
4.2. Advanced Markets
4.2.1. UK
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
Share of Online Shoppers Who Want Merchants to Offer a Range of Payment Options, in %, July 2018
4.2.2. Germany
Payment Methods Preferred in E-Commerce, by Type of Seller Purchased From, in % of Online Shoppers, April 2018
Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2016 & 2017
Share of Online Shoppers Always Choosing to Pay with Their Preferred Payment Method When It Is Offered, in %, 2017
Breakdown of Importance of Payment Topics in Merchants’ Payment Strategy Until 2020, in % of E-Commerce Merchants, 2018
Payment Methods that E-Commerce Merchants Plan to Start Accepting in 2018/2019, in % of E-Commerce Merchants, 2018
4.2.3. France
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Attitude Towards Alternative Payment Methods in E-Commerce, in % of Online Shoppers, March 2018
4.2.4. Spain
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2018
4.2.5. Italy
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Breakdown of the Number of Online Purchase Transactions by Payment Methods, in %, Q1 2018
Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2018
4.2.6. Netherlands
Breakdown of Online Purchases by Payment Methods, in %, 2016 & 2017
4.2.7. Sweden
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2018
4.2.8. Belgium
Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2018, and Change Compared to 2017 and 2011
4.3. Emerging Markets
4.3.1. Russia
Payment Methods Used in E-Commerce, in % of Online Shoppers, by Gender, Location Type and Total, 2017
Breakdown of Last Online Purchase from a Russian Online Store by Payment Method, in %, 2017 & 2018
Online Payment Services Used to Pay for Products and Services Online, in % of Internet Users in Large Cities, 2017 & 2018
4.3.2. Turkey
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
4.3.3. Poland
Payment Methods Used in E-Commerce, in % of Online Shoppers, 6 Months to November 2018
Breakdown of Fast Transfer Services Used Most Often, in % of Online Shoppers Using Fast Transfer Services, April 2018
4.3.4. Portugal
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
4.3.5. Greece
Top Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
4.4.6. Czech Republic
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, July 2018
Breakdown E-Commerce Transaction Number and Value by Payment Methods, in %, 2017 & 2018e

5. North America
5.1. USA
Online and Mobile Payment Trends, February 2019
Breakdown of E-Commerce Transactions by Payment Method, in %, April 2018
Average E-Commerce Order Value, by Payment Methods, in USD, November 2017
5.2. Canada
Breakdown of Payment Methods Perceived as the Safest for Online Purchases, in % of Consumers, 2016-2018
Attitudes to Security of Online Shopping, incl. Payment-Related, in % of Online Shoppers, April 2018

6. Latin America
6.1. Regional
Online and Mobile Payment Trends and News about Players, February 2019
Breakdown of Online Purchases in the Past Month by Payment Method Used, in % of Online Shoppers with a Bank Account, by Selected Countries, 2018
6.2. Brazil
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, May 2018
Share of Online Shoppers Who Received a Discount When Paying with a Specific Payment Method, in %, May 2018
Share of Top 10 Payment Methods of E-Commerce Orders Placed and Approved, in %, and Approval Rate by Payment Method, in %, H1 2018
6.3. Argentina
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
Perceived Disadvantages of Online Shopping, in % of Online Shoppers, 2016 & 2017
6.4. Mexico
Payment Methods Used in E-Commerce, in % of Online Shoppers, November 2018
Payment Methods Offered in E-Commerce, in % of Online Merchants, November 2018
6.5. Colombia
Payment Methods Used in E-Commerce, in % of Online Shoppers, by Shoppers With and Without a Bank Account, in % of Online Shoppers, May 2018
Payment-Related Aspects Considered When Shopping Online, in % of Online Shoppers, May 2018
6.6. Chile
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
6.7. Dominican Republic
Breakdown of Online Purchases in the Past Month by Payment Method Used, in % of Online Shoppers with a Bank Account, 2018
6.8. Peru
Breakdown of Online Purchases in the Past Month by Payment Method Used, in % of Online Shoppers with a Bank Account, 2018
Important Aspects in E-Commerce, in % of Online Shoppers, July 2018

7. Middle East & Africa
7.1 Regional
Online and Mobile Payment Trends and News about Players, February 2019
7.2. UAE
Share of Online Shoppers Paying by Cash on Delivery, in %, April 2018
Breakdown of Payment Methods Used in E-Commerce, in % of Respondents, 2017 & 2018
Breakdown of Frequency of Using Digital Wallets, in % of Respondents Who Use Digital Wallets, and Share of Non-Users Who Are Likely to Start Using Digital Wallets in Near Future, in %, February 2018
7.3. Saudi Arabia
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017
Top Drivers of Online Shopping, incl. Payment-Related, by Product Category, in % of Online Shoppers, 2017
7.4. Israel
Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018e
7.5. South Africa
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2017 & 2018
Breakdown of Factors That Would Encourage to Shop Online More, incl. Payment-Related, in % of Online Shoppers, August 2018
7.6. Egypt
Top 5 Payment Methods Used in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2018
7.7. Nigeria
Top 5 Payment Methods Used in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2018
7.8. Lebanon
Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017