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Mexico Retail Sector - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

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  • 130 Pages
  • May 2021
  • Region: Mexico
  • Mordor Intelligence
  • ID: 4756823
Mexico stands out as one of the key markets and is doing so through sustained evolution and slow but steady growth in many dimensions. The retail and consumer sector is one industry that has the potential to exceed Mexico’s average national future growth. This will be driven by a combination of economic and socio-demographic trends, offerings, and business models to appeal to Mexican consumers. The retail and consumer sector reflects the opportunities emerging from the duality of the Mexican economy, better than any other sector. Modern format retail stores and multinational franchises, such as Walmart and Starbucks, are constantly growing and developing, alongside the resilient traditional ‘changarros’ and adapted concepts, such as OXXO and Farmacias Similares.

COVID-19 has significantly altered consumer shopping patterns across Mexico. The COVID-19 pandemic led companies to make bigger investments in digital platforms, which included developing a smoother website experience, adding direct-to-consumer operations, and partnering with last-mile delivery services. Many turned to social media platforms like Instagram, Facebook, and WhatsApp to facilitate interactions across the shopping journey. For example, Walmart allows consumers in Mexico to order products via WhatsApp.

Key Market Trends

High Disposable Income Leading To High Retail Growth

Despite a complex social situation in which criminal undertones color everyday life, Mexico’s recent economic upturn has generated a sense of optimism among consumers.

With disposable incomes rising, Mexicans are more willing to invest in themselves, be it on clothing, health, or beauty products. Mexican consumers are spending most of their money across a smaller number of categories, and are looking to turn their aspirations of success into reality by spending more on beauty and personal care products. In Mexican culture, well-known, established brands are seen as reliable and trustworthy.

Many in-country retailers are set to continue their expansion, targeting smaller cities with the potential to grow, due to a lower presence of retail outlets per inhabitant.

From 2012-2016, the average growth of traditional trade has been increasing from 5%-10%, representing a higher percentage of sales and a growing trend in the retailing industry.

Mexico has a fragmented and competitive environment due to the relevance of traditional formats and small independent retailers across all channels.

Leading players are set to increase their geographical footprints throughout the country, by increasing the number of operating outlets.

Apparel and Accessories At High Growth in Mexico

Mexico is a key supplier of textiles and clothing to the United States and sends a large proportion of its textile and clothing exports to the United States. In the apparel sector, the women's and girls’ apparel segment holds the largest share. The expansion of the middle class, with young working consumers who follow trends and growth of cities, is contributing to the increasing number of shopping centers. Mexicans like to spend their free time at shopping centers, regardless of their social status. Over the last couple of years of the review period, the apparel and footwear industry saw the entrance of international brands. Fast fashion stood to be a critical factor behind this change. E-commerce in Mexico is booming, bringing new growth opportunities for the consumer goods and retail industries.

Competitive Landscape

The report covers major international players operating in the Mexican retail sector. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, midsize to smaller companies are increasing their market presence, by securing new contracts and by tapping new markets.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Drivers
4.3 Restraints
4.4 Opportunities
4.5 Industry Value Chain Analysis
4.6 Porters Five Force Analysis
4.7 Customer Behaviour Analysis
4.8 Impact of COVID-19 on the Market
5.1 By Product
5.1.1 Food and Beverage and Tobacco Products
5.1.2 Personal and Household Care
5.1.3 Apparel, Footwear, and Accessories
5.1.4 Furniture, Toys, and Hobby
5.1.5 Industrial and Automotive
5.1.6 Electronic and Household Appliances
5.1.7 Other Products
5.2 By Distribution Channel
5.2.1 Hypermarkets, Supermarkets, Convenience Stores, and Department Stores
5.2.2 Specialty Stores
5.2.3 Online
5.2.4 Other Distribution Channels
6.1 Market Concentration Overview
6.2 Company Profiles
6.2.1 Organization Soriana SA de
6.2.2 FEMSA Comercio SA
6.2.3 Coppel SA de CV
6.2.4 El Puerto de Liverpool
6.2.5 Walmart International
6.2.6 El Palacio de Hierro
6.2.7 Superama
6.2.8 Sears Operadora Mexico SA De CV
6.2.9 Auchan
6.2.10 Carrefour

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Organization Soriana SA de
  • FEMSA Comercio SA
  • Coppel SA de CV
  • El Puerto de Liverpool
  • Walmart International
  • El Palacio de Hierro
  • Superama
  • Sears Operadora Mexico SA De CV
  • Auchan
  • Carrefour