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ReAssure Ltd - Strategic SWOT Analysis Review

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    SWOT Analysis

  • 18 Pages
  • November 2025
  • GlobalData
  • ID: 4756921
ReAssure Ltd - Strategic SWOT Analysis Review provides a comprehensive insight into the company’s history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company’s key employees, key competitors and major products and services.

This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

Report Scope

  • Business description - A detailed description of the company’s operations and business divisions.
  • Corporate strategy - The analyst’s summarization of the company’s business strategy.
  • SWOT analysis - A detailed analysis of the company’s strengths, weakness, opportunities and threats.
  • Company history - Progression of key events associated with the company.
  • Major products and services - A list of major products, services and brands of the company.
  • Key competitors - A list of key competitors to the company.
  • Key employees - A list of the key executives of the company.
  • Executive biographies - A brief summary of the executives’ employment history.
  • Key operational heads - A list of personnel heading key departments/functions.
  • Important locations and subsidiaries - A list of key locations and subsidiaries of the company, including contact details.

Highlights

ReAssure Ltd (ReAssure) is a subsidiary of Phoenix Group Holdings Plc. The company is involved in the provision of life assurance and pension products. The company's main activities include administering long-term life, pension, permanent health insurance, critical illness products, and retirement annuities. ReAssure manages individual closed blocks of in-force business through reinsurance or acquisition and subsequent transfer of life insurance companies. It serves customers by offering products through trusted pensions, savings, and life insurance. The company's products cater to individuals saving for retirement, those already receiving an income, and those seeking insurance coverage. ReAssure operates within the UK market, focusing on policy administration until maturity, surrender, or occurrence of an insured event. ReAssure is headquartered in Telford, England, the UK.

The company reported a gross written premium of GBP265 million for the fiscal year ended December 2024 (FY2024), a decrease of 15.3% over that in FY2023.

Reasons to Buy

  • Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs.
  • Identify potential customers and suppliers with this report’s analysis of the company’s business structure, operations, major products and services and business strategy.
  • Understand and respond to your competitors’ business structure and strategies with the analyst’s detailed SWOT analysis. In this, the company’s core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company.
  • Examine potential investment and acquisition targets with this report’s detailed insight into the company’s strategic, business and operational performance.
Note: Some sections may be missing if data is unavailable for the company.

Table of Contents

Section 1 - About the Company
  • ReAssure Ltd - Key Facts
  • ReAssure Ltd - Key Employees
  • ReAssure Ltd - Major Products and Services
  • ReAssure Ltd - History
  • ReAssure Ltd - Locations And Subsidiaries
  • Head Office
Section 2 - Company Analysis
  • Company Overview
  • ReAssure Ltd - Business Description
  • ReAssure Ltd - Corporate Strategy
  • ReAssure Ltd - SWOT Analysis
  • SWOT Analysis - Overview
  • ReAssure Ltd - Strengths
  • ReAssure Ltd - Weaknesses
  • ReAssure Ltd - Opportunities
  • ReAssure Ltd - Threats
  • ReAssure Ltd - Key Competitors
Section 3 - Appendix
  • Methodology
  • About the Analyst
  • Contact the Publisher
  • Disclaimer
List of Tables
  • ReAssure Ltd, Key Facts
  • ReAssure Ltd, Key Employees
  • ReAssure Ltd, Major Products and Services
  • ReAssure Ltd, History
  • ReAssure Ltd, Key Competitors

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Utmost Life and Pensions Limited
  • Vitality Life Ltd
  • FIL LIFE INSURANCE LIMITED
  • Aegon Insurance Company (UK) Limited
  • Scottish Widows Ltd