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Transparent Display Market by Product (HUD, HMD, Digital Signage, Smart Appliance), Vertical (Retail, Hospitality, Industrial, Aerospace, Defense, Automotive, Transportation), Display Size, Resolution, Technology, Geography - Global Forecast to 2023

  • ID: 4757891
  • Report
  • Region: Global
  • 132 Pages
  • Markets and Markets
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Transparent Display Market to Grow at a CAGR of 44.7% from 2018 to 2023

FEATURED COMPANIES

  • Benq Display
  • Crystal Display System
  • Globus Infocom
  • Kent Optronics, Inc.
  • NEC Display Solutions
  • Panasonic
  • MORE

Transparent display market to grow at a CAGR of 44.7% from 2018 to 2023

The transparent display market is expected to grow from USD 408 million in 2018 to USD 2,591 million by 2023, at a CAGR of 44.7% from 2018 to 2023. The growth of this market is mainly driven by factors such as growing demand for LCD-based transparent displays and increasing use of transparent displays for HMD and HUD products. High growth in the use of OLED-based transparent display devices and high adoption of transparent displays for digital signage products are the major opportunities for the growth of the transparent display market. However, the high cost associated with transparent display products restrains the growth of the market.

LCD technology to hold a significant share of the transparent display market during the forecast period

The transparent display market for the LCD technology is expected to account for the largest share during the forecast period, whereas OLED is expected to grow at the highest CAGR during the forecast period. The demand for OLED display technology is higher due to several advantages that OLED offers as compared to LCD display technology. OLED is actually a simpler structure than LCD, and its picture performance and form factor are also an improvement. OLED is thinner and functions well in flexible form factors. Due to these qualities, OLED was rapidly recognized as the technology to replace LCD. Hence, OLED display technology expected to provide ample opportunities for the transparent display market during the forecast period.

HUD product to hold a significant share of the transparent display market by 2023

The transparent display market for HUD products is expected to account for the largest share during the forecast period. High demand for HUDs in aerospace & defense, automotive & transportation, and industrial segments provides opportunities to the transparent display market.  The use of transparent displays in HUDs is increasing to reduce the size of devices and improve power efficiency. Hence, the increasing use of HUD product in automotive & aerospace industries creates a high demand for transparent displays.

Automotive & transportation vertical to hold a significant share of the transparent display market by 2023

The transparent display market for automotive & transportation vertical is expected to account for the largest share in 2018. Increasing penetration of HUDs and HMDs for automotive & transportation provides ample of opportunities for the transparent display market during the forecast period. Technological advancements, as well as increasing demand for advanced safety functions, are expected to drive the market for AR-based HUDs.

APAC to be the largest shareholder in the transparent display market by 2023

APAC is expected to hold the largest share of the transparent display market during the forecast period. High demand for transparent display panels in South Korea, China, and Japan is a major contributor to the growth of the market. The presence of display panel manufacturers gives it a prime benefit of adopting the latest technology-based display devices, which provides ample opportunities to the transparent display market.

Breakdown of the profiles of primary participants:

  • By Company: Tier 1 – 10%, Tier 2 – 20%, and Tier 3 – 70%
  • By Designation: C-Level Executives – 45%, Directors – 35%, and Others– 20%
  • By Region: North America – 30%, Europe – 20%, APAC – 40%, and RoW – 10%

Key players profiled in this report are as follows:

  • Planar Systems, Inc. (US)
  • Pro Display (UK)
  • Crystal Display Systems Ltd.  (UK)
  • LG Electronics Inc. (South Korea)
  • Panasonic Corporation (Japan)
  • BenQ Corporation (Taiwan)
  • ClearLED (US)
  • Kent Optronics, Inc. (US)
  • NEC Display Solutions, Ltd.  (Japan)
  • Universal Display Corporation (US)

Research Coverage
This report offers detailed insights into the transparent display market, segmented based on display size, resolution, technology, product, vertical, and region. By display size, the market has been segmented into small and medium, and large. By resolution, the market has been segmented into ultra HD, full HD, HD, and others. By technology, the transparent display market has been segmented into LCD, OLED, and others. By product, the transparent display market has been segmented into HMD, HUD, digital signage, and smart appliance. By vertical, the transparent display market has been segmented into consumer, retail & hospitality, sports & entertainment, healthcare, aerospace & defense, industrial, automotive & transportation, and others. The study also forecasts the size of the market segmented on the basis of 4 main regions—North America, Europe, APAC, and RoW.

Reasons to Buy this Report
The report would help the market leaders/new entrants in this market in the following ways:

  • This report segments the transparent display market comprehensively and provides the closest approximation of the overall, as well as segment-based, market size across different display size, resolution, technology, product, verticals, and regions.
  • The report would help stakeholders understand the pulse of the market and provide them with information on key drivers, restraints, challenges, and opportunities for the growth of the market.
  • This report would help stakeholders understand their competitors better and gain more insights to enhance their position in the business. The competitive landscape section includes competitor ecosystem, along with the product launches and development; and partnerships, contracts, and agreement, strategies implemented by the key players in the market.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Benq Display
  • Crystal Display System
  • Globus Infocom
  • Kent Optronics, Inc.
  • NEC Display Solutions
  • Panasonic
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Major Secondary Sources
2.1.1.2 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 Key Data From Primary Sources
2.1.2.3 Breakdown of Primaries
2.1.2.4 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing Market Size By Bottom-Up Analysis (Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing Market Size By Top-Down Analysis (Supply Side)
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Transparent Display Market (2018–2023)
4.2 Transparent Display Market, By Product
4.3 Transparent Display Market, By Verticals and Countries
4.4 Transparent Display Market Geographic Snapshot

5 Market Overview
5.1 Introduction
5.1.1 Drivers
5.1.1.1 Growing Demand for LCD Based Transparent Displays for Various Verticals
5.1.1.2 Increasing Use of Transparent Displays for HMD and HUD Products
5.1.2 Restraints
5.1.2.1 High Cost Associated With Transparent Display Products
5.1.3 Opportunities
5.1.3.1 High Growth for OLED Based Transparent Display Devices
5.1.3.2 High Adoption of Transparent Display for Digital Signage Products
5.1.4 Challenges
5.1.4.1 Fluctuation Average Selling Price of Display Panels

6 Transparent Display Market, By Display Size
6.1 Introduction
6.2 Small and Medium-Sized
6.2.1 Small and Medium-Sized Display to Account for Largest Share of market
6.3 Large
6.3.1 Demand for Large-Size Displays Expected to Increase Rapidly for Digital Signage and Smart Appliance During Forecast Period

7 Transparent Display Market, By Resolution
7.1 Introduction
7.2 Ultra-High Definition (UHD)
7.2.1 Ultra-High Definition Resolution Segment to Witness Highest CAGR for Transparent Display Market During Forecast Period
7.3 Full HD
7.3.1 Full-HD Resolution to Lead Transparent Display Market During Forecast Period
7.4 HD
7.4.1 HD Resolution to Lead Transparent Display Market
7.5 Others

8 Transparent Display Market, By Technology
8.1 Introduction
8.2 LCD
8.2.1 LCD Display Technology to Account for Large Share of market
8.3 OLED
8.3.1 HMD to Account for Largest Share of OLED Transparent Display Market
8.4 Others

9 Transparent Display Market, By Vertical
9.1 Introduction
9.2 Consumer
9.2.1 HMD to Account for Largest Share of Transparent Display Market for Consumer Segment
9.3 Retail & Hospitality
9.3.1 Smart Appliance to Witness Highest CAGR for Transparent Display Market in Retail & Hospitality Segment
9.4 Sports and Entertainment
9.4.1 HMD to Witness High Growth in Sports & Entertainment Segment During Forecast Period
9.5 Healthcare
9.5.1 HMD to Dominate Transparent Display Market in Healthcare Segment During Forecast Period
9.6 Aerospace & Defense
9.6.1 HUD and HMD Products to Drive Market Growth in Aerospace & Defense Segment
9.7 Automotive & Transportation
9.7.1 HUD to Lead Transparent Display Market in Automotive & Transportation Segment
9.8 Industrial
9.8.1 Increasing Adoption of HMDs to Drive Market Growth in Industrial Segment
9.9 Others
9.9.1 HMDs to Lead market in Other Verticals

10 Transparent Display Market, By Product
10.1 Introduction
10.2 Head-Mounted Display (HMD)
10.2.1 Industrial Segment to Capture Considerably Large Share of HMD Transparent Display Market
10.3 Head-Up Display (HUD)
10.3.1 Automotive & Transportation Segment to Dominate HUD Transparent Display Market During Forecast Period
10.4 Digital Signage
10.4.1 LCD Display Technology to Account for Largest Share of Digital Signage Transparent Display Market
10.5 Smart Appliance
10.5.1 LCD Display Technology Expected to Continue Its Dominance in Smart Appliance Transparent Display Market During the Forecast Period

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.2.1 US
11.2.1.1 Market for HMD to Witness High Growth in the Us
11.2.2 Canada and Mexico
11.2.2.1 Consumer, Automotive, Retail, Healthcare, and Industrial Sectors Expected to Be Major End Users of Transparent Display Devices in Canada and Mexico
11.3 Europe
11.3.1 Germany
11.3.1.1 Germany to Lead Transparent Display Market in Europe During Forecast Period
11.3.2 UK
11.3.2.1 UK to Witness Increasing Demand for Transparent Display Market During Forecast Period
11.3.3 France
11.3.3.1 Increasing Use of HMD Devices in France is Expected to Create Significant Demand for Transparent Displays in the Near Future
11.3.4 Rest of Europe
11.3.4.1 Aerospace & Defense is the Major Segment in the Transparent Display Market in Rest of Europe
11.4 Asia Pacific
11.4.1 China
11.4.1.1 China to Witness Rapid Growth in Global Transparent Display Market
11.4.2 Japan
11.4.2.1 Japan Accounts for Highest Demand for HMD and HUDs in Global Transparent Display Market
11.4.3 India
11.4.3.1 India Expected to Lead Transparent Display Market During Forecast Period
11.4.4 South Korea
11.4.4.1 South Korea to Account for Major Demand for OLED Display Panels During Forecast Period
11.4.5 Rest of APAC
11.4.5.1 HMD and HUD Products Expected to Boost Transparent Display Market in Rest of APAC
11.5 Rest of the World
11.5.1 South & Central America
11.5.1.1 Transparent Display Demand in South & Central America to Emerge for Consumer Products
11.5.2 Middle East & Africa
11.5.2.1 Countries Such as Saudi Arabia, the UAE, and Israel are Major Contributor for Market in Middle East

12 Competitive Landscape
12.1 Introduction
12.2 Market Player Ranking Analysis
12.3 Competitive Leadership Mapping
12.3.1 Visionary Leaders
12.3.2 Dynamic Differentiators
12.3.3 Innovators
12.3.4 Emerging Companies
12.4 Strength of Product Portfolio (25 Companies)
12.5 Business Strategy Excellence (25 Companies)
12.6 Competitive Scenario
12.7 Competitive Situations & Trends
12.7.1 Product Launches/Developments
12.7.2 Collaborations/Agreements/Partnerships

13 Company Profiles
13.1 Key Players
13.1.1 Planar Systems
13.1.2 Pro Display
13.1.3 Crystal Display System
13.1.4 LG Electronics
13.1.5 Panasonic
13.1.6 Benq Display
13.1.7 Clearled
13.1.8 Kent Optronics, Inc.
13.1.9 NEC Display Solutions
13.1.10 Universal Display Corporation
13.2 Other Key Companies
13.2.1 Evoluce
13.2.2 Globus Infocom
13.2.3 Hangzhou Hikvision Digital Technology
13.2.4 Japan Display
13.2.5 Optinvent
13.2.6 Pilot Screentime
13.2.7 Shenzhen Nexnovo Technology
13.2.8 Shenzhen Hoxled Optoelectronic Technology
13.2.9 Samsung Display
13.2.10 Shenzhen Auroled Technology

14 Appendix
14.1 Discussion Guide
14.2 Knowledge Store: Subscription Portal
14.3 Available Customization
14.4 Related Reports
14.5 Author Details

List of Tables
Table 1 Transparent Display Market, By Display Size, 2015–2023 (USD Million)
Table 2 Transparent Display Market, By Resolution, 2015–2023 (USD Million)
Table 3 Transparent Display Market, By Technology, 2015–2023 (USD Million)
Table 4 Market for LCD, By Product, 2015–2023 (USD Million)
Table 5 Market for OLED, By Product, 2015–2023 (USD Million)
Table 6 Market for Other, By Product, 2015–2023 (USD Million)
Table 7 Transparent Display Market, By Application, 2015–2023 (USD Million)
Table 8 Market for Consumer, By Product, 2015–2023 (USD Million)
Table 9 Market for Retail & Hospitality, By Product, 2015–2023 (USD Million)
Table 10 Market for Sports and Entertainment, By Product, 2015–2023 (USD Million)
Table 11 Market for Healthcare, By Product, 2015–2023 (USD Million)
Table 12 Market for Aerospace & Defense, By Product, 2015–2023 (USD Million)
Table 13 Market for Automotive & Transportation, By Product, 2015–2023 (USD Million)
Table 14 Market for Industrial, By Product, 2015–2023 (USD Million)
Table 15 Market for Others, By Product, 2015–2023 (USD Million)
Table 16 Transparent Display Market, By Product, 2015–2023 (USD Million)
Table 17 Transparent Display Market, By Product, 2015–2023 (Thousand Units)
Table 18 Transparent Display Market for HMD, By Technology, 2015–2023 (USD Million)
Table 19 Market for HMD, By Vertical, 2015–2023 (USD Million)
Table 20 Market for HMD, By Region, 2015–2023 (USD Million)
Table 21 Market for Head–Up Display, By Technology, 2015–2023 (USD Million)
Table 22 Market for Head–Up Display, By Vertical, 2015–2023 (USD Million)
Table 23 Market for HUD, By Region, 2015–2023 (USD Million)
Table 24 Transparent Display Market for Digital Signage, By Technology, 2015–2023 (USD Million)
Table 25 Market for Digital Signage, By Vertical, 2015–2023 (USD Million)
Table 26 Market for Digital Signage, By Region, 2015–2023 (USD Million)
Table 27 Market for Smart Appliance, By Technology, 2017–2023 (USD Million)
Table 28 Market for Smart Appliance, By Vertical, 2017–2023 (USD Million)
Table 29 Market for Smart Appliance, By Region, 2017–2023 (USD Million)
Table 30 Transparent Display Market, By Region, 2015–2023 (USD Million)
Table 31 Market in North America, By Country, 2015–2023 (USD Million)
Table 32 Market for North America, By Product, 2015–2023 (USD Million)
Table 33 Transparent Display Market in Europe, By Country, 2015–2023 (USD Million)
Table 34 Market for Europe, By Product, 2015–2023 (USD Million)
Table 35 Market in APAC, By Country, 2015–2023 (USD Million)
Table 36 Market for APAC, By Product, 2015–2023 (USD Million)
Table 37 Market in RoW, By Region, 2015–2023 (USD Million)
Table 38 Market for RoW, By Product, 2015–2023 (USD Million)
Table 39 Product Launches/Demonstration (2015–2018)
Table 40 Collaborations/Agreements/Partnerships (2016–2018)

List of Figures
Figure 1 Transparent Display Market Segmentation
Figure 2 Transparent Display Market: Process Flow of Market Size Estimation
Figure 3 Transparent Display Market: Research Design
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Assumptions for Research Study
Figure 8 Small and Medium Size Display to Lead the Market During Forecast Period
Figure 9 Full HD Resolution to Dominate the Market During Forecast Period
Figure 10 LCD to Dominate market During Forecast Period
Figure 11 HUD Product to Dominate Transparent Display Market During Forecast Period
Figure 12 Automotive & Transportation to Account for Largest Size of market
Figure 13 Market to Grow at Highest CAGR in North America During Forecast Period
Figure 14 Attractive Opportunities for Transparent Display Market Between 2018 and 2023
Figure 15 Market for Smart Appliance to Grow at Highest CAGR During Forecast Period
Figure 16 Automotive & Transportation and Japan Held Major Shares of Transparent Display Market in 2017
Figure 17 Market to Grow at Highest CAGR in China During Forecast Period
Figure 18 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Market for Small and Medium Size Display to Grow at Higher CAGR During Forecast Period
Figure 20 Ultra HD Resolution Expected to Grow at Highest CAGR for Transparent Display Market During Forecast Period
Figure 21 Market for OLED to Grow at Higher CAGR During Forecast Period
Figure 22 HUD Product to Account for Major Share of market for LCD Technology During Forecast Period
Figure 23 HMD Product Hold the Largest Size of market for the OLED Technology During the Forecast Period
Figure 24 Market for Consumer to Grow at Higher CAGR During Forecast Period
Figure 25 HMD to Dominate market for Consumer During Forecast Period
Figure 26 Digital Signage to Hold Largest Share for market for Retail & Hospitality During Forecast Period
Figure 27 Digital Signage to Dominate market for Sports & Entertainment During Forecast Period
Figure 28 HUD Expected to Lead the Transparent Display Market During the Forecast Period
Figure 29 LCD Technology to Dominate HMD Transparent Display Market During the Forecast Period
Figure 30 Industrial Segment to Dominate HMD Transparent Display Market During the Forecast Period
Figure 31 OLED Technology Expected to Grow at the Highest CAGR for HUD Transparent Display Market During the Forecast Period
Figure 32 Retail & Hospitality Segment Hold Largest Share for Digital Signage Transparent Display Market During the Forecast Period
Figure 33 Consumer Segment Expected to Dominate Smart Appliance Transparent Display Market During the Forecast Period
Figure 34 Market in South Korea to Grow at Highest CAGR During Forecast Period
Figure 35 North America to Grow at the Highest CAGR for market During Forecast Period
Figure 36 North America: Transparent Display Market Snapshot
Figure 37 Market in US to Grow at Highest CAGR During Forecast Period
Figure 38 Europe: Market Snapshot
Figure 39 Germany to Lead market in Europe During Forecast Period
Figure 40 APAC: Market Snapshot
Figure 41 Market in South Korea to Grow at Highest CAGR During Forecast Period
Figure 42 Middle East & Africa to Dominate market in RoW During Forecast Period
Figure 43 Companies Adopted Product Launches/Developments as Key Growth Strategies During 2015–2018
Figure 44 Planar Systems (US) Lead the market in 2017
Figure 45 Transparent Display Market (Global) Competitive Leadership Mapping, 2017
Figure 46 Evaluation Framework: Transparent Display Market
Figure 47 LG Electronics: Company Snapshot
Figure 48 Panasonic: Company Snapshot
Figure 49 Universal Display Corporation: Company Snapshot

Note: Product cover images may vary from those shown
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  • Benq Display
  • Clearled
  • Crystal Display System
  • Evoluce
  • Globus Infocom
  • Hangzhou Hikvision Digital Technology
  • Japan Display
  • Kent Optronics, Inc.
  • LG Electronics
  • NEC Display Solutions
  • Optinvent
  • Panasonic
  • Pilot Screentime
  • Planar Systems
  • Pro Display
  • Samsung Display
  • Shenzhen Auroled Technology
  • Shenzhen Hoxled Optoelectronic Technology
  • Shenzhen Nexnovo Technology
  • Universal Display Corporation
Note: Product cover images may vary from those shown
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